How To Build Your Own
6-Figure Web Design Business

A fresh approach to high-ticket web design for today's new economy.

Over $20,000 in under 20 days!

We didn't have to pause our business in order to improve our business. Now, because we were able to pay off debt, we're in the process of buying a home. And we're going to be able to provide a better life for our kids. 

Meet Robyn and Nathan and find out how they made over $20,000 in under 20 days!

Start winning $10,000+ clients like Tyler!

Before DoubleStack, it was a constant uphill battle to find clients.

DoubleStack has changed the way I do business and revolutionized my life. I can see it in the numbers. I can see how my clients are affected. I'm more relaxed. I'm not worried about how I'm going to secure the next one. I am confident.

Take control of your career. Take control of your business.
– Tyler

Valerie Just Doubled Her Web Design Business!

My revenue has gone way up. My husband who does my taxes is like, “You’re in a whole different tax bracket now.”

I needed to learn these concepts and this was the best way, the fastest way, and the easiest way. It’s one-on-one. I needed someone who could help me with my current clients and my specific needs that I had. I couldn’t just take some boiler-plate content and figure out this stuff. Personalized coaching is really key.

– Valerie

$100,000/Year WordPress Business In Less Than 12 Months

Alex went from $800 projects to $20,000 clients as he built his 6-figure web design business in less than a year!

“Before DoubleStack I never charged more than $1,500 for a project. At that price, I realized I would have to be constantly looking for clients. That means I'd have to constantly be doing what I feared the most, looking for clients. Now with one client I'm going to be over $20,000 and I'm on track to clear over $100,000 in less than a year.” – Alex

From one $800 client to multiple $10,000+ clients – Meet Jeff

I was in total despair and totally overhelmed before we crossed paths and not really knowing how I was going to get from point A to point B. Now I'm definitely on the right trajectory and going the direction I want to be going. 

When I landed my first five-figure client I didn't believe it at first. I was jumping up and down and so excited to go and tell my wife about it.

Adam used to work for an agency, now he is the agency!

Adam was working for an agency and had never “sold a website” before. Then he decided that rather than working for an agency he wanted to own the agency.

So he launched his own agency. And, in just a few months he:

  • landed multiple $15,000 clients
  • built up over $30,000 of recurring revenue
  • hired several employees
  • and has started building his own WordPress products!

Join us for this conversation where we talk about how he made this huge transformation in such a short period of time!

Amy went from $500 to $5,000+ WordPress clients… even in Idaho!

I was super-pressed for time charging $500 per site. Maybe I'd do somebody a favor and do it for $250. I had to squeeze in so many sites per month just to make ends meet. I wasn't really giving anybody my best. I had no residual income at all. Even though I knew how to do a great job, I really couldn't afford to spend that much time on a site.

Now, I'm more confident. The quality of my work has gone way up and my marketing skills have really improved. I know what to ask and what to talk about. It just feels better. I don't feel bad asking for higher prices because they're definitely getting their money's worth. 

Bryan goes from $0 to $24,600 in just 3 weeks!

The “feast and famine” cycle was burning him out. He was trying to sell WordPress maintenance packages but being told, “No.” every time. He tried to find higher paying, better clients, but he just wasn't finding them. He was trying to convince people to work with him because he was “technically better” than those other low-budget alternatives, but lead after lead kept slipping through his hands.

Bryan decided to do something about it and joined DoubleStack. He's only been in the DoubleStack program for 3 weeks and has already landed over $24,000 in new business!

Jim's first client was worth over $40,000!

Meet Jim Kozubal, DoubleStacker and CEO at Candor Multimedia. In this conversation, Jim and I talk about the transformations he has made to his mindset, his skillset, and in his business that have resulted in him to winning a $40,000+ per year contract with his first client. 

What was they key to Jim's success and what is his advice for anyone wanting to get out of the price race to the bottom and start earning the true value of what they are really worth? Let's find out!

Charlie landed over $25,000 of new business in 6 weeks!

It felt like a phenomenal amount of money but the client was like, “Can I just sign something? Let's do it!”

I was begging for business and I'm not doing that anymore.

The ongoing revenue is a big deal. We're going to do the right thing for people and we're going to do good work.

High-paying clients who I'm really helping… that's what's happening.

Meet The DoubleStack Five Figure Family

Being part of an awesome community and celebrating wins together is something that's very important to us and a lot of fun! So, when a DoubleStacker lands a client worth $10,000 or more everybody cheers, they win an awesome trophy, and they join the Five Figure Family. 

This is awesome for three reasons. First because it's easy to slip into thinking that all clients are broke and nobody is willing to invest in a five-figure website. We crush that myth and replace it with a powerful, confident mindset. Second, when you land a client like this it means you're going to be able to serve them at an entirely new level that delivers the results they really need. Third, we celebrate this because you have created a serious consulting business that pays you what you're really worth.

Lee helped me get my VERY first customer. They're worth over $40,000 and offered me a percentage of net profits in addition to my monthly retainer!
Watch Jim's interview

Jim - Candor Multimedia

Sally

I can't believe that a $200 WordPress "hotfix" for a completely new client turned in to a $10,000 per year account! Thank you, thank you, thank you!

Sally - 88 Creative Studio

Just landed another client! That totals $25,000 in just six weeks! So cool! Thank you for this new direction for my business!
Watch Charlie's interview

Charlie - FrontRow Multimedia

I am excited to be the agency instead of supporting someone else's! Just a few months ago I was just doing agency overflow work. Now I've got two employees, multiple 5-figure clients, and we're building our own premium WordPress theme!
Watch Adam's interview

Adam - Muletown Digital

I have landed over $40,000 of new business in the last 6 weeks. The biggest change was how I'm writing and presenting my proposals.

Cliff - EMD

Allan

I landed a new $2,400 client after only two weeks working with Lee! Now I'm in the Five Figure Family! The DoubleStack system really works.

Allan - FUEL Web Media

So far I've pitched two clients using the DoubleStack method and I've landed both of them. This week I got a contract for $13,500!
High Five ✋

Brian - Intrepid

Lee's course changed everything for me. Feast and famine was burning me out. Now, my leads are excited to work with me which is mind-blowing compared to how things were going before.
Check out Bryan's interview.

Bryan - Web Design & Digital Marketing Consultant

I now have several clients worth over $10k each. I appreciate all of your work, and it has really turned around my business. I think you're probably the best in the business and have an excellent philosophy on how to operate things.

Jordan - InterActive

The first time I got that $10k+ client, I didn't believe it at first. I was jumping up and down and was so excited to tell my wife about it. All the training and help you provided through DoubleStack has been invaluable to me. I'm really glad we crossed paths. Thanks for everything you're doing, Lee.
Check out Jeff's interview.

Jeff Maughan Consulting

Working with Lee enabled me to replace my full-time income in less than 8 months and now I'm on track to clear over $100,000 this year.

Alex - Mr. Website Designer

I never thought I would get a $10,000 client when all I've been doing is $1,000 projects. Serving is a much better approach than selling.

Caleb Grant - Blanc Ideas

My revenue has gone way up. My husband who does my taxes is like, “You’re in a whole different tax bracket now.”

Watch Valerie's Interview

Valerie Robinson

We're up over $20,000 in under 20 days! We are so grateful for you, Lee! We honestly feel Doublestack is an answer to prayer.

Robyn Hodgdon

I just landed a $66,000 contract with a local bankruptcy attorney firm!

Courtney T

One small mindset tweak and a week into DoubleStack I’ve landed my biggest account yet. $31,800 to be exact!

Jason Lo

We just landed two new clients totaling $25,000 in the last two weeks!

Janette & David Ralston

Lee is here to help you change your thinking. I listened to him and it led to landing a $72,000+ / year client.

Chevas - Artifact

Lee’s course, coaching, and DoubleStack method absolutely works! I can honestly say, his solutions and ways of problem solving for clients turned my fledgling business model around. Within the first 3 weeks, I landed a $22,000 client. Take the course, and get to work!

Seth C

Lee is the man! The DoubleStack program has reframed my client relationships and revolutionized how I secure business putting ME in the driver seat. I just landed a $26,200 client...what?!

Tyler Durling

After a year of working with awful clients that didn't pay well, I just landed a $12,000 project!  I put together my proposal using the DoubleStack system, and when it came time for a meeting, they basically just said yes to everything!

Vanessa - Click Labs

Rise Above The Crowd

How do you go from building $500 WordPress sites to $5,000+ projects while fortifying and stabilizing your business with recurring monthly revenue – and not just for WordPress maintenance? When your clients stop seeing you as a service provider and start seeing you as their path to financial growth you dramatically increase your value.

Join Our Facebook Group

If you want to:

  • Get clarity on your ideal target audience
  • Figure out what you should be charging
  • Develop systems for generating recurring revenue

Join us in our Facebook group Building High-Value WordPress Sites!

Join Our Group ➤

Video Workshops For Winning High-Ticket Clients

The Death Of Freelance Web Design
(RIP: 1999 – 2020)

November 17, 2020

This global pandemic has put the final nail in the coffin of freelance web design. The industry has been slowly fading away over the last few years and now I believe it's totally dead in the sense that it is no longer possible to make a sustainable full-time living if… Read more

3 Lead Gen Tips For Modern Web Design

November 10, 2020

People no longer buy “web design” for the prices you probably want to be charging. Many web designers, however, are still trying to generate leads for traditional, old-school web design.

You are competing against the entire world
(Upwork, Fiverr, crowded Facebook groups, everyone on LinkedIn, etc.)
Paid ads are prohibitively expensive due to the saturation of the market
(so you primarily – if not entirely – rely on referrals)
It's almost impossible to differentiate yourself from everyone else offering the same services
If you do manage to generate a lead, it is usually for low-ticket, one-off projects
Then you're back looking for more leads
(repeating this sequence of problems)

This sequence is the underlying root cause of the price race to the bottom for web design.

Subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Read more

3 Strategic Steps To Making More Money As A Web Designer

November 3, 2020

When most people start their web design businesses they position themselves as a resource for any business to get a website. The problem is, you quickly run out of friends and family to build websites for. Then you're basically relying on referrals while you exhaust and devalue yourself sending cold… Read more

Over $20,000 In Under 20 Days!

October 27, 2020

In less than 20 days Robyn and Nathan landed over $20,000 worth of new business. Since then they've continued to land high-ticket clients including one immediately before we started recording this conversation! Join in and hear how they did it!

Watch the video above or catch a summarized version below.
Subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Read more

There Are Only Two Types Of Web Design Clients

October 20, 2020

Does it feel like you're only attracting clients with tiny budgets? How do you reach high-paying clients? The answer is very simple. It's not easy, but it isn't complicated. Here's how.

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How Web Designers Increase Their Value

September 29, 2020

Have you ever wondered how to price your work? You want to offer good value but you don't want to undercut your own prices.

What do you do when a client shows up and they have a budget that's way lower than what you want to charge?

One of the most common problems I hear from web designers, especially in the WordPress community, is that their clients are showing up with very low price expectations. For example, you might want to charge at least $2,500 but the client is looking for something under $1,000. So… how do you bridge that gap?

Here are three options…

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How The Top Web Designers Are Winning High-Ticket Clients

September 8, 2020

Most web designers are stuck in an outdated mindset walking their clients through the same old tired 5-step process everybody else is using. Discovery: Figure out what the client wants Strategy: Put a plan together to achieve the goals that were just discovered Development: Implement the plan Review: Make sure… Read more

The Secret To Marketing Your Web Design Business Without Sounding Exactly Like Everyone Else

September 1, 2020

Most web designers all say the exact same things on their websites. They market themselves by listing the same set of skills that everyone else lists and then they wonder how to stand out from the crowd. Usually, they end up relying almost exclusively on their portfolio to set them… Read more