Personal Coaching for Web Designers

Stop futzing with cheap websites. Sell monthly marketing plans to local businesses instead.

I'll help you package your skills into $5,000 to $20,000/year local marketing plans so you can build a stable business with fewer, better clients.

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20+
Years in Web Design
16k+
YouTube Subscribers
8
Years Mentoring
4.8
Trustpilot Rating

Be a Revenue Generator, Not a Cost

Web design has become a commodity. As a standalone service, it has lost most of its value.

When you sell websites

You're a cost.

When you sell local marketing

You're a revenue generator.

  • It solves a much deeper problem for local businesses.
  • It directly impacts their bottom line.
  • It will always be a high-value skill.

The Complete System

Leads. Clients. Delivery.Personal Coaching For Every Step.

DoubleStack is an all-in-one system for running your local marketing business.
You get it all on day one.

Leads

Fill your pipeline with local businesses that want more visibility online, without paying for ads or cold calling.

Clients

Turn leads into paying clients without high-pressure sales tactics. I review your enrollment calls and help you raise your close rate.

Delivery

Get the complete blueprint for growing local businesses through online marketing.

You Get Direct Access to Lee Blue

Personal Live Coaching

DoubleStack is capped at 50 members because I personally coach each person.

  • Private coaching call. When you join, we start with a one-hour private coaching call to map out your fastest path to new clients.
  • Weekly live calls. We meet every week from 3:00 to 5:30 pm Eastern. Join late or leave early. I talk one-on-one with each person who shows up.
  • Monthly SEO training. Once a month, the head of the DoubleStack SEO team teaches SEO on the live call.
  • Loom video reviews. I record personalized videos showing you how to apply each step in your business and breaking down your sales calls.
  • Direct messaging. Message me anytime through your DoubleStack dashboard. I respond throughout the day.
Join DoubleStack
Loom video breaking down a DoubleStacker's sales call

What Web Designers Are Saying

Paul

Paul

Lee coached me on sales calls. Now I'm getting more clients. I also learned how to get my clients more customers, which is what I really want.

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Dave

Dave

Dave landed 7 new clients in 9 days. Now, he's projecting to make $250,000 in revenue this year, working from home. No employees.

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Joe

Joe

Joe went from struggling to find clients and making only $50,000/year to building a pipeline of clients making over $200,000 per year.

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George

George

I now have a proven system to communicate my value, position my services at a premium level, and confidently close $10,000+ clients.

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Disclaimer: Individual results depend on effort, market, and other factors. These testimonials represent individual experiences and are not guaranteed.

Trustpilot 4.8 out of 5 — 38 reviews
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I'm Lee Blue. I've been running my own local marketing agency since 2002.

Years ago, I stopped selling websites and started selling a system that gets local businesses more customers. Today my clients pay between $5,000 and $20,000 per year, and we find them when they aren't even looking for a website.

Recently my two oldest kids joined my agency to build their careers in this space because we're having a bigger impact now than ever before.

Most web designers still haven't made this shift and are stuck taking on projects for much less than they used to make, or maybe not getting any new clients at all.

Since 2018, I've personally helped hundreds of web designers restore the value of their businesses. Join DoubleStack, and I'll personally help you make the upgrade from web design to local marketing.

Lee Blue

The DoubleStack System

Get the local marketing system refined by hundreds of web designers working with thousands of local businesses.

Step 1: Lead Generation

Get Leads Without Ads or Cold Calling

You get a repeatable system for connecting with local businesses in your community that want more visibility online.

Using our Local Legends system, you invite business owners in your community to be featured on your website. We're seeing up to a 20% response rate on cold outreach with this system.

You get everything you need to fill your pipeline with qualified leads.

New Kent Local, Lee's Local Legends website
Starter Site Included: You get a pre-built Local Legends site ready to launch on day one. Install our version or mirror the structure using your favorite tools.
Step 2: Clients

Enroll Clients Without Feeling Nervous

You learn how to turn your leads into paying clients without high-pressure sales tactics. I personally review your enrollment calls and send you Loom video breakdowns, so you keep improving your close rate.

How I Help

Send me your call recordings. I'll do Loom video breakdowns so you keep getting better and close more clients.

Even the DoubleStackers who have been selling websites for years tell me these are the biggest sales insights they've ever had.

Lee Blue pointing to the DoubleStack $10K trophy
You win this trophy when you land your first $10,000 client.
Step 3: Delivery

Get Your Clients More Customers

You get three marketing plans to offer local businesses, typically priced between $5,000 and $20,000/year.

You keep all the money. Our white-label teams are optional. Any services you add through them stack on top of these plans.

You also get our blueprint for turning on three growth engines for your clients.

The three engines work like this:

  • Buy Now. Rank your clients in Google's Map Pack in as little as 45 days so they show up when people are ready to hire.
  • Buy Later. Nurture leads into calls with automated email sequences.
  • Buy Again. Boost repeat business with email and social media marketing.

How I Help

You don't have to have all the answers, because you've got me on your team. If you get stuck on a client project, bring it to me, and we'll work through it together to make sure you deliver what you promised and everyone stays happy.

Buy Now, Buy Later, and Buy Again engines circling More Customers

White-Label Teams Included

Scale Without Hiring or Burning Out

Become a full-service agency with our teams working under your brand.

  • Ads (Google and Meta)
  • Social Media Management
  • Copywriting
  • SEO

Our white-label teams are all DoubleStack graduates based in the United States. No timezone issues or language barriers.

White label team leaders Gabe and Robyn

Our White-Label Teams Do Three Things For You

Train you.
Our team leaders join our weekly calls once a month so you always have a confident, current answer when a client asks about SEO or ads. Or handle implementation yourself once you know how.
Help you land clients.
Gabe records a custom "How We Rank You" video and Robyn records a "Traffic Drivers" video for each prospect. You get everything at discounted white-label rates. Mark it up and keep the difference.
Prove it's working.
You get monthly reports under your brand to pass directly to clients. No extra work on your end. Clients see constant improvements, which keeps them paying month after month.
Pricing: Packages start around $500/month with a recommended 20% resale margin built in.
Lee Blue

The DoubleStack Program

This Is a Mentorship, Not Just a Course

I've talked to thousands of web designers who are done buying courses. They spent the money, watched the videos, and ended up exactly where they started. DoubleStack is the opposite of that.

You get access to everything on day one. Instead of working through a one-size-fits-all course, you focus on what applies to your business, and you work directly with me.

We build your Local Legends community together. We debug your sales calls together. We optimize your clients' sites together. When you land your first $10,000 client, you get the DoubleStack trophy.

The more you talk to me, the faster you get results.

Join DoubleStack

Who This Is For

This is for you if

  • You can build websites. Use WordPress, Claude Code, or anything you like.
  • You want to work with local businesses in your own community.

This is not for you if

  • You've never built a website before.
  • You only work remotely or you're chasing international clients.
  • You're only interested in website production, not local marketing.
  • You're looking for a get-rich-quick shortcut.

Results

Meet Some DoubleStackers

Joe's Journey to $200k/year
Dave Is Set To Make $250,000/year
Jason McCoy

Jason McCoy

★★★★★

I joined because I wanted a real plan for getting more clients and building a reliable business. No other community like it.

Read on Trustpilot →
Melanie

Melanie

★★★★★

I spent so much money last year on a different mentor that spent a fraction of the time you do paying attention to me. I actually feel like you care.

Read on Trustpilot →
Read more reviews on Trustpilot →

Stacked In Your Favor

Personal mentoring is real money, especially if your business isn't where you want it to be yet. So here's how I've structured this to make sure you're protected.

No contracts. No long-term commitment. A $10,000 new revenue guarantee. The only way this doesn't work is if you quit. As long as you show up, I show up.

Investment

$750/month

Six months. No contracts. Pause or cancel any time. Complete all six months to unlock lifetime access to all current and future content and the $10,000 guarantee.

★ $10,000 New Revenue Guarantee

Six months of DoubleStack costs $4,500. If you haven't doubled your investment and made at least $10,000 in new annual revenue by then, I'll keep working with you until you do.

Stay six months, and you also unlock lifetime access to all course content.

What Happens Next?

When you join, you get a one-hour private coaching call with me. I'll message you through your DoubleStack dashboard with a link to book it. We'll map out your fastest path to new clients based on your starting point and interests.

Join DoubleStack

Availability

DoubleStack is limited to 50 members to ensure 1:1 personal access to me.

There are currently 45 active members. When all 50 spots are filled, new members join a waitlist.

45 active members · 5 spots open

DoubleStack is a smaller community because I personally coach each member. That's the whole point.

Have Questions First?

If you still have questions, book a call with me or send me a message. You'll get a straight answer either way.

Book a Call With Lee

or send me a message

Frequently Asked Questions

How is this different from a course?

Courses give you content and leave you alone. DoubleStack gives you a mentor. You message me daily in your personal dashboard. I respond throughout the day. We have weekly live video calls. I help you write proposals, review your website, practice your sales calls, and work through every challenge as it comes up.

Does it cover the technical side, or just business?

Your membership in DoubleStack covers both the business side (getting clients, closing deals, pricing) and the execution side (delivering results, technical implementation, fulfillment). That's literally where the name DoubleStack comes from. You need both stacks to succeed.

What if I already have some clients?

Great. Most members do. We'll look at your current client base, identify upgrade opportunities, and build your Local Legends pipeline on top of what you already have. Some of the fastest wins come from restructuring what you're already doing.

How much time do I need to commit?

You can make good progress with at least 10 hours per week. The Local Legends outreach system takes less than an hour a day. Most DoubleStackers build new business alongside their existing client work.

Do I need WordPress?

No. You can use WordPress, Claude Code, or anything you like. DoubleStack assumes you already know how to build a website.

Can I join if I work with clients remotely?

DoubleStack is built for working with local businesses in your own community. You can live anywhere. It's not the right fit if you only work remotely or you're chasing international clients.

How fast will I see results?

The DoubleStack system is built to get your clients measurable results in as little as 45 days, starting with ranking them in Google's Map Pack. Your own results depend on how quickly you put the system to work.

What if it doesn't work?

Six months of DoubleStack costs $4,500. If you stay six months and haven't doubled your investment and made at least $10,000 in new annual revenue, I'll keep working with you until you do.

What happens after six months?

You unlock lifetime access to all course content, and the $10,000 new revenue guarantee kicks in.

Can I cancel at any time?

Yes. There are no contracts. You can pause or cancel anytime. You can stay one month or all six. Pausing freezes your billing and your six-month timeline until you reactivate.

Your Next Step

Ready to Upgrade From Web Design to Local Marketing?

As soon as you join DoubleStack, I'll message you with a link to book your 1-hour private coaching call with me.

Join DoubleStack

Not ready yet?
Get my book The 10 Most Profitable Niches

Have questions first?

Book a Call With Lee