How To Build Your Own
6-Figure Web Design Business

A fresh approach to high-ticket web design for today's new economy.

Over $20,000 in under 20 days!

We didn't have to pause our business in order to improve our business. Now, because we were able to pay off debt, we're in the process of buying a home. And we're going to be able to provide a better life for our kids. 

Meet Robyn and Nathan and find out how they made over $20,000 in under 20 days!

Vanessa turns a $3k project into a $12k client!

Vanessa overcame her imposture syndrome and took an opportunity that normally would have been a one-and-done project for about $3,000 and turned that into a $12,000 client including an ongoing monthly retainer.

From the first time I spoke with Vanessa, I was 100% confident she could crush it. She had great skills and was committed to her business. It only took a few weeks for her to start landing five-figure clients!

Start winning $10,000+ clients like Tyler!

Before DoubleStack, it was a constant uphill battle to find clients.

DoubleStack has changed the way I do business and revolutionized my life. I can see it in the numbers. I can see how my clients are affected. I'm more relaxed. I'm not worried about how I'm going to secure the next one. I am confident.

Take control of your career. Take control of your business.
– Tyler

Valerie Just Doubled Her Web Design Business!

My revenue has gone way up. My husband who does my taxes is like, “You’re in a whole different tax bracket now.”

I needed to learn these concepts and this was the best way, the fastest way, and the easiest way. It’s one-on-one. I needed someone who could help me with my current clients and my specific needs that I had. I couldn’t just take some boiler-plate content and figure out this stuff. Personalized coaching is really key.

– Valerie

$100,000/Year WordPress Business In Less Than 12 Months

Alex went from $800 projects to $20,000 clients as he built his 6-figure web design business in less than a year!

“Before DoubleStack I never charged more than $1,500 for a project. At that price, I realized I would have to be constantly looking for clients. That means I'd have to constantly be doing what I feared the most, looking for clients. Now with one client I'm going to be over $20,000 and I'm on track to clear over $100,000 in less than a year.” – Alex

From one $800 client to multiple $10,000+ clients – Meet Jeff

I was in total despair and totally overhelmed before we crossed paths and not really knowing how I was going to get from point A to point B. Now I'm definitely on the right trajectory and going the direction I want to be going. 

When I landed my first five-figure client I didn't believe it at first. I was jumping up and down and so excited to go and tell my wife about it.

Adam used to work for an agency, now he is the agency!

Adam was working for an agency and had never “sold a website” before. Then he decided that rather than working for an agency he wanted to own the agency.

So he launched his own agency. And, in just a few months he:

  • landed multiple $15,000 clients
  • built up over $30,000 of recurring revenue
  • hired several employees
  • and has started building his own WordPress products!

Join us for this conversation where we talk about how he made this huge transformation in such a short period of time!

Amy went from $500 to $5,000+ WordPress clients… even in Idaho!

I was super-pressed for time charging $500 per site. Maybe I'd do somebody a favor and do it for $250. I had to squeeze in so many sites per month just to make ends meet. I wasn't really giving anybody my best. I had no residual income at all. Even though I knew how to do a great job, I really couldn't afford to spend that much time on a site.

Now, I'm more confident. The quality of my work has gone way up and my marketing skills have really improved. I know what to ask and what to talk about. It just feels better. I don't feel bad asking for higher prices because they're definitely getting their money's worth. 

Bryan goes from $0 to $24,600 in just 3 weeks!

The “feast and famine” cycle was burning him out. He was trying to sell WordPress maintenance packages but being told, “No.” every time. He tried to find higher paying, better clients, but he just wasn't finding them. He was trying to convince people to work with him because he was “technically better” than those other low-budget alternatives, but lead after lead kept slipping through his hands.

Bryan decided to do something about it and joined DoubleStack. He's only been in the DoubleStack program for 3 weeks and has already landed over $24,000 in new business!

Jim's first client was worth over $40,000!

Meet Jim Kozubal, DoubleStacker and CEO at Candor Multimedia. In this conversation, Jim and I talk about the transformations he has made to his mindset, his skillset, and in his business that have resulted in him to winning a $40,000+ per year contract with his first client. 

What was they key to Jim's success and what is his advice for anyone wanting to get out of the price race to the bottom and start earning the true value of what they are really worth? Let's find out!

Charlie landed over $25,000 of new business in 6 weeks!

It felt like a phenomenal amount of money but the client was like, “Can I just sign something? Let's do it!”

I was begging for business and I'm not doing that anymore.

The ongoing revenue is a big deal. We're going to do the right thing for people and we're going to do good work.

High-paying clients who I'm really helping… that's what's happening.

25 Years Freelancing And Then A Lightbulb Went Off For Chris!

Chris landed a $12,000 project after only two weeks in DoubleStack. Then he said this.

“I wasn't sure what I was going to do as far as retirement. Now I feel like I have a plan. I didn't know what the hell I was going to do. I've been freelancing my entire career and wasn't able to save up for retirement with having kids and family. This means a lot to me, man. I've always been the go-to guy for online marketing but I've never had the confidence to go out and sell the whole entire piece myself.”
— Chris Falzone

Meet The DoubleStack Five Figure Family

Being part of an awesome community and celebrating wins together is something that's very important to us and a lot of fun! So, when a DoubleStacker lands a client worth $10,000 or more everybody cheers, they win an awesome trophy, and they join the Five Figure Family. 

This is awesome for three reasons. First because it's easy to slip into thinking that all clients are broke and nobody is willing to invest in a five-figure website. We crush that myth and replace it with a powerful, confident mindset. Second, when you land a client like this it means you're going to be able to serve them at an entirely new level that delivers the results they really need. Third, we celebrate this because you have created a serious consulting business that pays you what you're really worth.

Lee helped me get my VERY first customer. They're worth over $40,000 and offered me a percentage of net profits in addition to my monthly retainer!
Watch Jim's interview

Jim - Candor Multimedia

Sally

I can't believe that a $200 WordPress "hotfix" for a completely new client turned in to a $10,000 per year account! Thank you, thank you, thank you!

Sally - 88 Creative Studio

Just landed another client! That totals $25,000 in just six weeks! So cool! Thank you for this new direction for my business!
Watch Charlie's interview

Charlie - FrontRow Multimedia

I am excited to be the agency instead of supporting someone else's! Just a few months ago I was just doing agency overflow work. Now I've got two employees, multiple 5-figure clients, and we're building our own premium WordPress theme!
Watch Adam's interview

Adam - Muletown Digital

I have landed over $40,000 of new business in the last 6 weeks. The biggest change was how I'm writing and presenting my proposals.

Cliff - EMD

Allan

I landed a new $2,400 client after only two weeks working with Lee! Now I'm in the Five Figure Family! The DoubleStack system really works.

Allan - FUEL Web Media

So far I've pitched two clients using the DoubleStack method and I've landed both of them. This week I got a contract for $13,500!
High Five ✋

Brian - Intrepid

Lee's course changed everything for me. Feast and famine was burning me out. Now, my leads are excited to work with me which is mind-blowing compared to how things were going before.
Check out Bryan's interview.

Bryan - Web Design & Digital Marketing Consultant

I now have several clients worth over $10k each. I appreciate all of your work, and it has really turned around my business. I think you're probably the best in the business and have an excellent philosophy on how to operate things.

Jordan - InterActive

The first time I got that $10k+ client, I didn't believe it at first. I was jumping up and down and was so excited to tell my wife about it. All the training and help you provided through DoubleStack has been invaluable to me. I'm really glad we crossed paths. Thanks for everything you're doing, Lee.
Check out Jeff's interview.

Jeff Maughan Consulting

Working with Lee enabled me to replace my full-time income in less than 8 months and now I'm on track to clear over $100,000 this year.

Alex - Mr. Website Designer

I never thought I would get a $10,000 client when all I've been doing is $1,000 projects. Serving is a much better approach than selling.

Caleb Grant - Blanc Ideas

My revenue has gone way up. My husband who does my taxes is like, “You’re in a whole different tax bracket now.”

Watch Valerie's Interview

Valerie Robinson

We're up over $20,000 in under 20 days! We are so grateful for you, Lee! We honestly feel Doublestack is an answer to prayer.

Robyn Hodgdon

I just landed a $66,000 contract with a local bankruptcy attorney firm!

Courtney T

One small mindset tweak and a week into DoubleStack I’ve landed my biggest account yet. $31,800 to be exact!

Jason Lo

We just landed two new clients totaling $25,000 in the last two weeks!

Janette & David Ralston

Lee is here to help you change your thinking. I listened to him and it led to landing a $72,000+ / year client.

Chevas - Artifact

Lee’s course, coaching, and DoubleStack method absolutely works! I can honestly say, his solutions and ways of problem solving for clients turned my fledgling business model around. Within the first 3 weeks, I landed a $22,000 client. Take the course, and get to work!

Seth C

Lee is the man! The DoubleStack program has reframed my client relationships and revolutionized how I secure business putting ME in the driver seat. I just landed a $26,200 client...what?!

Tyler Durling

After a year of working with awful clients that didn't pay well, I just landed a $12,000 project!  I put together my proposal using the DoubleStack system, and when it came time for a meeting, they basically just said yes to everything!

Vanessa - Click Labs

When I first called Lee I was selling websites for under $1,000. I told him my goal was to get my income up to $88,000 per year. Only seven weeks after enrolling in DoubleStack I'm excited to say I've landed $249,600 worth of new contracts!

Michael McGinn

I have just secured a client for $16,000 and have another signed contract for over $32,000. Before DoubleStack, I was undercharging on websites and not offering retainer services at all. I now have a steady monthly income and foresee my highest income year ever!

Ren Caldwell - RensWebs

I landed a $12,000 client only three weeks into working with Lee. DoubleStack is awesome but what really makes this worthwhile is the fact that Lee really does go the extra mile to help us be as successful as possible. I've been freelancing for 25 years and it was like a lightbulb went off and it's exciting.

Chris Falzone - RockIT Interactive

We landed a $12,000+ deal 2 weeks after starting DoubleStack!! Lee's system gave us direction that would have taken years to refine on our own. Our client relationships have totally changed and so has our confidence!

— Jon & Bianca, Argent Foundry - Web Technologies

Rise Above The Crowd

How do you go from building $500 WordPress sites to $5,000+ projects while fortifying and stabilizing your business with recurring monthly revenue – and not just for WordPress maintenance? When your clients stop seeing you as a service provider and start seeing you as their path to financial growth you dramatically increase your value.

Join Our Facebook Group

If you want to:

  • Get clarity on your ideal target audience
  • Figure out what you should be charging
  • Develop systems for generating recurring revenue

Join us in our Facebook group Building High-Value WordPress Sites!

Join Our Group ➤

Video Workshops For Winning High-Ticket Clients

Stop Pleading. Start Pitching!

March 2, 2021

You will…

Make more money
Get better clients
Build your business faster

…when you learn to stop pleading for work and instead start pitching your solutions.

In the next few minutes, you'll discover the difference between pleading and pitching and how to make the shift.

After you make the shift you're going to find that not only is it easier to find clients you're also able to charge dramatically more.

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Three Ways To Set Yourself Apart From Low-Budget Web Designers

February 23, 2021

What makes you different from a low-budget, garden-variety web designer?

If you want to charge more, what makes you better than the lower-cost alternatives?

As you’re answering these questions in your mind, are you coming up with answers your clients would understand or are you coming up with reasons only tech people like you and I would appreciate?

In the next few minutes, you’ll discover three ways to set yourself apart from the low-cost competition by underscoring your value without overwhelming your clients with technical buzz words.

The key is to help your client understand why they’ll get better results (not just a better website) because of you.

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Finding Clients Even If You Don't Have A Portfolio

February 16, 2021

If you're trying to build a long-term, sustainable business for yourself, there's a new pattern for success.

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Buying A Website vs. Hiring You
– What's The Difference?

February 9, 2021

Quick Ecommerce Tip: How To Charge For Shipping The first 8 minutes are dedicated to unpacking the best way to handle shipping rates for an e-commerce site. Shipping rates are a major speed bump in the checkout process. Smooth that out and you'll see a significant increase in your conversion… Read more

How To Write Better Facebook Ads

February 2, 2021

Here are some often overlooked but very important points for getting dramatically better results with Facebook ads. We’ll be looking at both the ad as well as the landing page receiving the traffic from the ad.

We're going over stuff like:

How long should the ad be?
How do you create a compelling call to action?
What's the proper sequence for the information you're sharing?
What's the right structure for Facebook ad copy?

Then we take these concepts and go step-by-step through a live example.

These tips are not for general awareness ads. Everything we’re about to talk about is in the context of ads where the goal is to get a conversion. We’re focusing on how to write engaging ads and create landing pages that convert so you actually get the leads you want.

If you want to improve your conversion rates and get better results from Facebook ads, this one is for you.

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3 Phases Of Your High-Ticket Consulting Metamorphosis

January 26, 2021

Last week we talked about the five major shifts required to become an online marketing consultant rather than just a garden-variety web designer. The two big takeaways were that once you make those five shifts you have created a much more fulfilling career for yourself because you’re creating meaningful, often times transformational results for your clients. You’re also more than doubling your own income in the process.

Last week’s session, however, focused on your overall mindset, marketing, and business positioning. We didn’t get into the practical, step-by-step details of how you make the change from a technical perspective. So, today, let’s look at the three phases you pass through during your metamorphosis into a high-ticket online marketing consultant.

Read more

Why Most Web Designers Can't Make Over $50k/year

January 19, 2021

This isn’t a glass ceiling. It’s very easy to see. Just do the math.

If a business owner wants a website there are a bunch of options. Wix and Squarespace are options in the $250 price range for DIY people. It’s not hard to get a WordPress site for around $500 – $750 from a freelancer on Fiverr or Upwork. Local freelancers working with local clients tend to charge about $1,000 for a website. So, if the deliverable is just a website you can’t charge much more than $1,000 because of all of the other low-priced alternatives.

So, let's go over the five shifts you need to make to bust through to much higher income goals so you can build your own 6-figure web design business.

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How To Write About Yourself To Get Leads

January 12, 2021

One of the big omissions I see on a regular basis is that web designers tend to not have an “About Me” page. Or, if they do have an “About” page, the content isn't helping them drive leads. Here are three ways to write about yourself. We'll start with the worst structure. The middle approach is, meh… The third concept is the one that will generate the most leads for you… by far.

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