I was super-pressed for time charging $500 per site. Maybe I'd do somebody a favor and do it for $250. I had to squeeze in so many sites per month just to make ends meet. I wasn't really giving anybody my best. I had no residual income at all. Even though I knew how to do a great job, I really couldn't afford to spend that much time on a site.

Now, I'm more confident. The quality of my work has gone way up and my marketing skills have really improved. I know what to ask and what to talk about. I just feels better. I don't feel bad asking for higher prices because they're definitely getting their money's worth. 

The “feast and famine” cycle was burning him out. He was trying to sell WordPress maintenance packages but being told, “No.” every time. He tried to find higher paying, better clients, but he just wasn't finding them. He was trying to convince people to work with him because he was “technically better” than those other low-budget alternatives, but lead after lead kept slipping through his hands.

Bryan decided to do something about it and joined DoubleStack. He's only been in the DoubleStack program for 3 weeks and has already landed over $24,000 in new business!

Meet Jim Kozubal, DoubleStacker and CEO at Candor Multimedia. In this conversation, Jim and I talk about the transformations he has made to his mindset, his skillset, and in his business that have resulted in him to winning a $40,000+ per year contract with his first client. 

What was they key to Jim's success and what is his advice for anyone wanting to get out of the price race to the bottom and start earning the true value of what they are really worth? Let's find out!

It felt like a phenomenal amount of money but the client was like, “Can I just sign something? Let's do it!”

I was begging for business and I'm not doing that anymore.

The ongoing revenue is a big deal. We're going to do the right thing for people and we're going to do good work.

High-paying clients who I'm really helping… that's what's happening.

From Mess…

There are so many themes, plugins, and hosting options and nobody to help you find a set of tools you can trust. Then there's email marketing, SEO, ecommerce, security, and more. How can you sort through all of that and have confidence that everything will work?

When you get a client do you start Googling for WordPress plugins? Do you deliver websites where the WordPress admin dashboard is cluttered with distracting notifications to upgrade to the “premium” version of a bunch of plugins? If something goes wrong, the problem could be any of the dozens of plugins you have installed. Where do you even start to look?

Even when you get opportunities for high paying projects, do you decide not even to try to win them because you don't have what it takes to deliver what they need?

To Success!

To start making money building high-value WordPress projects you need to upgrade yourself from a WordPress implementor to an online business development consultant. To do that, you need to focus on three things:

Your Tools:  You need a professional set of reliable tools that you can trust.

Your Skills: Learn to integrate ecommerce, build a content marketing platform, and convert visitors to customers through email marketing and automation.

Your Mindset: Start thinking of yourself as a resource for your client's financial growth, not an expense to their business. The project that you deliver will more than pay for itself. Better yet, they have YOU to lead them to success.