I've reviewed well over 1,000 websites from WordPress consultants and web designers and consistently see one thing missing from their websites… and it's killing their conversions.
It's very common to see a site where the main call to action is to book a call or schedule a meeting. The general flow tends to be something like this:
List some of the key services you offer
Describe the process a client will go through working with you – some version of:
Invitation to book a call or schedule a meeting
The problem, of course, is that not many people book the call.
So, let's talk about why they aren't booking that meeting with you by fixing the #1 problem I see on most web designer's websites. In addition to highlighting what the problem is, you'll also come away with five clear steps on exactly how to fix the issue.
Once you make this change you're going to find that not only does your website convert visitors to calls more effectively but you are also attracting higher-quality leads.
Here are five questions to ask yourself before you jump into blogging – for yourself or for your clients.
Everyone is talking about the benefits of organic SEO and how it drives free leads forever once you get listed on Google for the keywords you're targeting. But is that always true for everybody? Is blogging right for your business and the audience you are trying to reach or will it be a fruitless waste of time?
The answer to this question is NOT a one-size-fits-all type of thing. So, right now let's explore five things to consider before you invest time into blogging for your business (or for your clients' businesses).
At the end of this session you'll have clarity on at least three critical points for attracting leads through your blog:
Is blogging is right for your type of business?
If so, what you should be blogging about to make sure you're attracting the right, high-quality leads?
Are you accidentally devaluing and commoditizing yourself with your blog?
If you have been thinking about blogging for your web design business or for one of your clients, this is 30-minutes you don't want to miss because it can literally save you months of time, gobs of heartache, and thousands of dollars of misguided effort.
The main things holding most WordPress consultants back from hitting their income goals aren't even real things. They are myths and mindset issues. The truth is, right now is the best time ever to be a WordPress consultant for two reasons:
The WordPress ecosystem is stronger than it has ever been. There are so many tools that you can use to drive results for your clients without having to write code or build “custom” solutions. You just need to combine and leverage the tools that are out there. If you do that, you can create a huge impact for your clients.
Clients aren't getting results
There are so many clients out there looking for genuine help because they have been sold a bunch of cheap stuff that's not working for them.
The Key To Success
The key to success is breaking through all the myths and developing a powerful mindset about who you are, the value you deliver, and exactly why someone needs to be working with you instead of the other low-budget “implementors” out there.
Here's what's happening to a lot of WordPress consultants:
They want to build websites that genuinely help their clients
To do their best work they need to charge more than just a few hundred bucks
They raise their prices and start hearing:
That's too expensive
That more than I was thinking
We can't afford that
It feels like all clients are broke and they don't know where to find the higher paying clients
They feel stuck and frustrated with no leads in the pipeline
They start believing it's impossible to land a $5,000 project, let alone a $10,000+ client
This is the recipe for creating a bunch of false obstacles and mental blocks that ultimately sabotage their businesses.
If this sounds like your situation, then this session is absolutely for you because we're going to knock down the top 10 myths that could be blocking you from hitting the higher income levels that you are capable of achieving. We are also going to unpack the mindset issues that are preventing you from making the impact you're supposed to be making.
Who This Is For
If you feel like WordPress sites are supposed to be inexpensive and aren't worth high-ticket prices then this session isn't really for you.
If you feel like your clients are expecting all websites to be cheap or you're having a hard time finding clients willing to pay higher prices, then this IS DEFINITELY FOR YOU.
I'm the first person to say that not every client needs a four or five-figure WordPress site. Some clients are better served building their own site on Wix, or something. But, for the clients who need genuine help and are serious about getting results, now is the best time ever to be a WordPress consultant. The key, however, is to make sure you're charging enough to be able to deliver your best work so that your client gets the results they are counting on you for.
When client after client says your prices are “too high” or “more than they were expecting” it is easy to think that all clients are broke and nobody is willing to pay you what you're really worth.
Or maybe you're thinking that the problem is where you live. If you lived in a bigger city – like somewhere in New York, or California, or Florida – then there would be more people who are serious about their business and they would be able to afford the rates you want to charge.
If this sounds familiar, you've got to meet Amy. She went from barely being able to sell $500 websites to landing $5,000+ clients – and she lives in Idaho! So, yes, it's definitely possible to 10X your pricing… even if you live in Idaho.
Here's a quick preview of what Amy said:
I was super-pressed for time charging $500 per site. Maybe I'd do somebody a favor and do it for $250. I had to squeeze in so many sites per month just to make ends meet. I wasn't really giving anybody my best. I had no residual income at all. Even though I knew how to do a great job, I really couldn't afford to spend that much time on a site.
Now, I'm more confident. The quality of my work has gone way up and my marketing skills have really improved. I know what to ask and what to talk about. It just feels better. I don't feel bad asking for higher prices because they're definitely getting their money's worth.
Let me introduce you to Bryan because sometimes it can seem impossible to 5x or 10x your pricing when all of your leads seem to be broke. Or, even if it is possible, it feels like all the cheaper alternatives and low-budget developers out there are going to get most of the work so it will take years to find the right clients to build a 6-figure business. The truth is, you can make a huge shift in just a couple of weeks.
Bryan moved from Puerto Rico to Austin Texas where he didn't know anyone or have any real business contacts. He was reaching out to potential clients but almost nobody was interested. The few people who were interested were expecting a super cheap website.
The “feast and famine” cycle was burning him out. He was trying to sell WordPress maintenance packages but being told, “No.” every time. He tried to find higher-paying, more serious clients, but he just wasn't finding them. He was attempting to convince people to work with him because he was “technically better” than those other low-budget alternatives but lead after lead kept slipping through his hands.
Here's Bryan's story of how he turned it all around and landed $24,600 of new clients in just three weeks!
Here are some red flags to look out for as a signal that your mindset is in the wrong place.
Do your clients say your prices are higher than they were “expecting?”
Do you find yourself falling into the “jack of all trades” category?
When you get a lead or a referral are they just looking for a small, little project?
Are most of your projects quick, one-and-done style projects?
Are you having a hard time figuring out how to describe yourself and what you do (on your website or in person) because it ends up sounding like a technical resume?
If this is sounding familiar, the problem probably traces back to your mindset. Once you change the way you think about yourself, you will change the way you present your business and talk about yourself. That will change the clients you attract and the value of the projects you accept.
The key is shifting away from thinking of yourself as a technical resource and start viewing yourself as a business consultant who also has the ability to technically implement the solutions you offer. Ultimately you need to make the shift away from technical implementation and towards results-oriented consulting.
If these are the types of things you've been thinking about lately because you are ready to set yourself apart from all the competition and downward price pressure then this session is absolutely for you!
Do you work with anyone who charges for time on their calendar? For example, a photographer who books photo sessions? If so, in the next 20 minutes you're going to discover an awesome way to turn your client's website into their own booking agent.
OK, suppose you're working with a photographer and she wants people to book and pay for photo sessions. In addition, she wants to provide a document of tips to make sure people are prepared for the session and they know what to expect. Lastly, she wants to make sure this person has been added to her email marketing platform as a customer for future mailings.
Here's what we're going to cover:
How to get let people sign up on your calendar but only for times that are available
How to include extra information along with the booked session like a “Preparing For Your Photo Session” PDF or something.
How to add your client to a few different email lists so you can follow up with them in the future based on the interactions you've had with them. For example, you might follow up with your wedding photography clients with different information and at different times from your Senior Picture clients.
How to provide multiple payment options all on the same page (PayPal, Credit Card, and manually accepting a check in person)
How to set up a private area on your site as a simple client portal where you and your client can share pictures or anything else just between the two of you.
Last night I was talking to my daughter about her business because she's getting serious about taking it from a hobby to an actual business that supports her. Of course, we talked about pricing, marketing, branding, etc. But my conversation with her was different from our workshops here because it was just the two of us and I had the opportunity to really speak from the heart.
We rose above the tips, tricks and little tweaks. We had a real father/daughter conversation. I had the opportunity to share the hard-earned secrets for success that took me two decades to uncover.
The truth is, figuring out the details of which services to offer, how to package them, and what to charge is just a fraction of what it takes to create a business that inspires you and that delivers the impact you want to make for your clients.
There are a few practical (and unconventional) concepts that have to be in place first. Otherwise, it can FEEL like you're making progress only to find that the progress was all in the wrong direction. Now you're even worse off than before because you have to regain lost ground and lost time.
So, in this session, we're going to talk about exactly what it takes to transform your business as fast as possible WITHOUT working ridiculous hours, burning yourself out, or losing your integrity in the process.