Author: Lee Blue

Lee Blue is the founder of DoubleStack which is an in-depth mentoring program for self-employed web designers and WordPress consultants who want to build 6-figure businesses for themselves without losing their sanity or their integrity in the process. Learn more about Lee Blue.

Stop Pleading. Start Pitching!

You will…

  • Make more money
  • Get better clients
  • Build your business faster

…when you learn to stop pleading for work and instead start pitching your solutions.

In the next few minutes, you'll discover the difference between pleading and pitching and how to make the shift.

After you make the shift you're going to find that not only is it easier to find clients you're also able to charge dramatically more.

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Three Ways To Set Yourself Apart From Low-Budget Web Designers

What makes you different from a low-budget, garden-variety web designer?

If you want to charge more, what makes you better than the lower-cost alternatives?

As you’re answering these questions in your mind, are you coming up with answers your clients would understand or are you coming up with reasons only tech people like you and I would appreciate?

In the next few minutes, you’ll discover three ways to set yourself apart from the low-cost competition by underscoring your value without overwhelming your clients with technical buzz words.

The key is to help your client understand why they’ll get better results (not just a better website) because of you.

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Buying A Website vs. Hiring You
– What’s The Difference?

Quick Ecommerce Tip: How To Charge For Shipping

The first 8 minutes are dedicated to unpacking the best way to handle shipping rates for an e-commerce site. Shipping rates are a major speed bump in the checkout process. Smooth that out and you'll see a significant increase in your conversion rates and you'll be much more profitable.

The Truth About Landing High-Ticket Clients

What's the difference between “buying a website” and hiring you? In other words, how can you charge more than what your client thinks a “website” should cost without losing the job to cheaper alternatives?

The three biggest problems facing web designers right now are:

  • A massive increase in low-budget competition
  • Easy and very “affordable” DIY options
  • Clients come in with very low price expectations

Most web designers try to rely on the portfolio and their genuine desire to do good work to differentiate themselves from the lower-priced options. But that only goes so far.

In order to move into high-ticket web design, you have to communicate the difference between just “buying a website” versus hiring you.

We're going to take a look at the five problems with “selling websites.” Then you'll discover the secret to breaking out of this price race to the bottom.

The Secret To Finding Better Clients

Connect with clients when they’re thinking about the problem not when they have already started implementing their solution.

You don't necessarily have to change who your clients are. The key is to change when you connect with them.

How To Write Better Facebook Ads

Here are some often overlooked but very important points for getting dramatically better results with Facebook ads. We’ll be looking at both the ad as well as the landing page receiving the traffic from the ad.

We're going over stuff like:

  • How long should the ad be?
  • How do you create a compelling call to action?
  • What's the proper sequence for the information you're sharing?
  • What's the right structure for Facebook ad copy?

Then we take these concepts and go step-by-step through a live example.

These tips are not for general awareness ads. Everything we’re about to talk about is in the context of ads where the goal is to get a conversion. We’re focusing on how to write engaging ads and create landing pages that convert so you actually get the leads you want.

If you want to improve your conversion rates and get better results from Facebook ads, this one is for you.

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3 Phases Of Your High-Ticket Consulting Metamorphosis

Last week we talked about the five major shifts required to become an online marketing consultant rather than just a garden-variety web designer. The two big takeaways were that once you make those five shifts you have created a much more fulfilling career for yourself because you’re creating meaningful, often times transformational results for your clients. You’re also more than doubling your own income in the process.

Last week’s session, however, focused on your overall mindset, marketing, and business positioning. We didn’t get into the practical, step-by-step details of how you make the change from a technical perspective. So, today, let’s look at the three phases you pass through during your metamorphosis into a high-ticket online marketing consultant.

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Why Most Web Designers Can’t Make Over $50k/year

This isn’t a glass ceiling. It’s very easy to see. Just do the math.

If a business owner wants a website there are a bunch of options. Wix and Squarespace are options in the $250 price range for DIY people. It’s not hard to get a WordPress site for around $500 – $750 from a freelancer on Fiverr or Upwork. Local freelancers working with local clients tend to charge about $1,000 for a website. So, if the deliverable is just a website you can’t charge much more than $1,000 because of all of the other low-priced alternatives.

So, let's go over the five shifts you need to make to bust through to much higher income goals so you can build your own 6-figure web design business.

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How To Write About Yourself To Get Leads

One of the big omissions I see on a regular basis is that web designers tend to not have an “About Me” page. Or, if they do have an “About” page, the content isn't helping them drive leads. Here are three ways to write about yourself. We'll start with the worst structure. The middle approach is, meh… The third concept is the one that will generate the most leads for you… by far.

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The Death Of Freelance Web Design
(RIP: 1999 – 2020)

This global pandemic has put the final nail in the coffin of freelance web design. The industry has been slowly fading away over the last few years and now I believe it's totally dead in the sense that it is no longer possible to make a sustainable full-time living if all you're offering to do is build websites for people. It had a good 21-year run.

What was the cause of death?

These three things:

  1. Global Competition
  2. Dropping Prices
  3. Value Shift (this is the big one)

3 Lead Gen Tips For Modern Web Design

People no longer buy “web design” for the prices you probably want to be charging. Many web designers, however, are still trying to generate leads for traditional, old-school web design.

  • You are competing against the entire world
    (Upwork, Fiverr, crowded Facebook groups, everyone on LinkedIn, etc.)
  • Paid ads are prohibitively expensive due to the saturation of the market
    (so you primarily – if not entirely – rely on referrals)
  • It's almost impossible to differentiate yourself from everyone else offering the same services
  • If you do manage to generate a lead, it is usually for low-ticket, one-off projects
  • Then you're back looking for more leads
    (repeating this sequence of problems)

This sequence is the underlying root cause of the price race to the bottom for web design.

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