Have you been wondering if the copy on your website is carrying the right message to attract high-value clients?
After personally reviewing literally hundreds of websites for WordPress consultants and web designers, there are three major mistakes that most people make in their messaging and it's totally wrecking their results. Rather than attracting and winning high-value, long-term clients it is having the exact opposite effect on both sides of the coin. First, it is scaring away the great clients they are looking for. Second, it is attracting the cheap, low-budget work-you-to-death clients they are trying to avoid.
In this session you will discover the three ways to dial-in your site's copy and messaging so that you're talking to the people you are actually trying to attract.
If you want to protect yourself from the low-budget, stressful, waste-of-time projects while attracting the high-value, long-term clients who you can genuinely help… AND you want your website to contribute to this goal, this session is for you!
There are three approaches to WordPress development. All three are legitimate, but they all result in different paths for your business.
We're going to explore each path so you will discover the best approach that will enable you to hit the goals you have for your career and your business.
The surprising thing is that these three approaches are not linear, or sequential. For example, a lot of people think they can start out just implementing WordPress sites – putting themes and plugins together. Then they'll learn to write some code… maybe build a custom plugin. Then they'll start winning high-value jobs once they have more advanced skills. The truth is, it doesn't work like that.
Stop doing what everyone else does and get clarity on how to develop your skills, your mindset, and your business to make your dream job your reality.
Why aren't you charging more? Is it because you're not worth more or is it because you'll lose your clients and price yourself out of the market if you double your rates?
I'll tell you right now, I'm working with WordPress developers who have gone from selling $500 projects to $5,000 projects and – not only did they not lose clients – their clients are actually thanking them. But there's a catch – and that's what we're going to be talking about in this session.
During this session you're going to discover the secret to raising your rates dramatically without pricing yourself out of the market. I'll also tell you why I paid someone $1,000 just to check a checkbox in the WordPress admin dashboard for me… and I was thrilled to do it!
If you want to differentiate yourself from all the low-budget developers out there…
If you want to go beyond just hacking out quick, cheap projects…
If you want to build a business that makes a difference for you AND your clients…
This is the next step you need to take to build your business the right way – right now!
It used to be easy to sell websites for respectable rates. Today, if you want to onboard high-value web design clients you do it without selling websites – or anything else.
In our last DoubleStack meeting, we talked about the difference between selling to your clients and serving your clients. I wanted to open up this conversation in this group too because this is the single biggest transformational change you can make to your business.
In today's session we're covering:
5 reasons why this is the most important, transformational shift you need to make
3 ways to identify selling vs. serving
5 reasons why serving will allow you to build a 6-figure business while selling will burn you out.
If you've been working with WordPress for any length of time, you have probably heard at least one – if not all – of these client objections. Let's take a look at a few of the most common objections standing between you and winning new clients. The difference between losing the project and landing high-paying, long-term clients comes down to how you communicate the value of what you deliver. If you do it right, you can avoid almost all objections. Do it wrong, and you won't get anything but an endless stream of delays, procrastination, and rejections.
Here are five of the common objections clients give all the time. Have you heard any of these before? Read more
How long does it take to build a 6-figure WordPress business and how can you get there as fast as possible?
We're going to answer those questions by exposing the REAL problem holding people back so that we can get at the truth of the honest answer on how to win clients at the prices you'd like to charge. Here's the outline for today:
3 major problems WP consultants have winning clients