Do you feel like you're providing more customer service than you can afford to deliver? Maybe you can sustain it for your first couple of clients, but is this scalable? Are you trying to differentiate yourself by offering a higher degree of customer service than your competitors but you still can't charge the rates you need? These are all things you are going to get clarity on during this workshop session.
The problem is the concept of “good customer service” looks different in different industries. For example, good customers service in a restaurant is not at all the same as good customer service from a digital marketing consultant. So, let's get some clarity on exactly what good customer service is and how it is different today, especially for WordPress consultants and web designers.
During this workshop session you will discover:
What the “old style” of customer service is
The difference between the old style of customer service and the new way to genuinely serve your clients.
Three major problems with the old approach to serving your clients
How to make the shift and authentically serve your clients at a higher level than ever before in today's new web design and digital marketing economy
How to charge 5x to 10x more than your competitors without pricing yourself out of the market.
Do you ever feel like there's just that one little thing holding you back? You're so close, but just not quite there. You've got great ideas. Your skills are fresh and up to date. When you can get an actual meeting with a lead they almost always become a client. But those meetings are just not happening often enough. What is that one little thing that you need to do that will unleash your business? What does it take to bring it all together so you're on the right track. Your making the money you need and serving your clients better than anybody else. What is that one little thing that brings it all together?
Close your eyes for a moment and picture in your mind the exact, specific details of the business you want. What type of work are you doing? Who are you working with? How much monthly revenue are you generating? Do you have recurring revenue coming in? What kinds of results are you creating for your clients? What are your clients saying about working with you? How do you feel when you wake up in the morning? How does it feel to tell your parents about your business? Take a moment, close your eyes and get a crystal clear picture of your dream business.
Now, think about the situation you have right now. Do you have a clear path for how you can get from where you are right now to that clear image you just created in your mind? Are you just accepting any client you can find at whatever price they will agree to? Or, are you ready to put three simple steps in place to bring your dream job you just imagined into reality?
There are three things you absolutely have to have in place if you want to be a success WordPress consultant. In this session we're going to explore all three components. You will come away understanding:
Exactly what it takes to make an impact for your clients
How to win clients without overwhelming them or scaring them into working with you
How to get your clients to understand what you do without smothering them in technical concepts.
Whether you have been running your business for a long time or if you're just starting out, this session is going to redirect your thinking and give you new insight into how to demonstrate the value you deliver to your clients.
Whether or not to post your WordPress and web design prices on your website is one of the most common questions I get asked. I think it's very important to explore the answer in depth because pricing is the most critical aspect of your business. If you get the pricing wrong everything suffers: you, your business, your clients, and your clients' customers. Last week we talked about How To Price WordPress Consulting Successfully. But, should you post your prices on your website?
In this session we're exploring 5 critical questions you need to answer about your business, the type of work you are doing, and the type of clients you want to attract. After this session will know whether or not to list your prices on your website and what impact that will have on your business.