Lee Blue is the founder of DoubleStack which is an in-depth mentoring program for self-employed web designers and WordPress consultants who want to build 6-figure businesses for themselves without losing their sanity or their integrity in the process. Learn more about Lee Blue.
Have you ever wondered how to price your work? You want to offer good value but you don't want to undercut your own prices.
What do you do when a client shows up and they have a budget that's way lower than what you want to charge?
One of the most common problems I hear from web designers, especially in the WordPress community, is that their clients are showing up with very low price expectations. For example, you might want to charge at least $2,500 but the client is looking for something under $1,000. So… how do you bridge that gap?
Most web designers are stuck in an outdated mindset walking their clients through the same old tired 5-step process everybody else is using.
Figure out what the client wants
Put a plan together to achieve the goals that were just discovered
Implement the plan
Make sure the client likes what was created
Launch the site (and the client) out of your life so you can go do it all again for the next client.
The problem comes down to the difference in how web designers and clients value the problems that are getting solved. Web designers tend to think from the bottom up starting with the technical challenges that need to be overcome. Clients start from the top down with the life and business problems they are facing. This creates the value gap.
If you've ever felt like you just can't get the client to see “the value” even though you know you're capable of great work, it is because you're not bridging the value gap.
In this session, you'll discover the hierarchy of the “pyramid of problems” so you can bridge the value gap between the technical solutions most web designers focus on and the end results clients want to see in their lives and businesses.
This is for web designers who can do great work and they are ready to upgrade the quality (and value) of their clients.
Discover the new approach to high-ticket web design.
Most web designers all say the exact same things on their websites. They market themselves by listing the same set of skills that everyone else lists and then they wonder how to stand out from the crowd. Usually, they end up relying almost exclusively on their portfolio to set them apart. So, at the end of the day, most web designers feel stuck when it comes to figuring out how to market their business without sounding exactly like everyone else.
This results in a bevy of bad things:
You're positioned as a garden-variety web designer
You're forced to compete on price
You're attracting random, cheap clients
You're working on small, one-off projects
You're stuck doing work you don't really like
The solution is to shift your marketing away from simply listing your services. Instead, use your skills and create something your ideal clients want and then talk about that. Give them something to want.
If you want some help figuring out how you can combine your skills, your business experience, and your passions into a high-ticket solution that drives results for your clients. Hop over here and schedule a time for us to talk.
Are you building a business that will give you the stability and financial freedom you need? Or, are you just job-hopping without benefits?
I'm going to ask you five questions.
Answer these questions honestly and you'll see a clear picture of whether you're building a solid business or if you're just job-hopping but without the stability and benefits that come from getting a “real” job.
Join me to make sure you're on the right path that's going to give you the future you want.
Over the last 18 years in web design, I have recognized that there is one shift that will open the door to a vastly more successful business for you and dramatically better results for your clients.
The shift is to get your clients to hire you for your vision, not just your technical skills.
Once you make that shift, all the other problems that tend to plague garden-variety web designers disappear.
When clients hire you for your vision…
Scope creep goes away because YOU provide the scope
You can charge 10X more than everyone else because your selling results (not services)
You generate recurring revenue because your clients work with you forever
You break away from the low-budget, frantic competition because you're not selling what they sell anymore
You don't have to constantly hunt for leads all the time because you keep the clients you already have
I could go on, but I think you get the point. There are a bunch of details that pertain to how to make this shift, but if you're serious about actually helping your clients and you want to build an awesome business for yourself in the process, this shift is my #1 recommendation.
Making this shift doesn't cost you anything and you have everything to gain. I'll even go a step further… if you do NOT make this shift your business is going to dry up. Wix, Squarespace, Upwork, Fiverr, etc. are going to eat your lunch.
It may be a slow and exhausting death as you fight to stay afloat. You will notice that your leads are going to have lower and lower price expectations. You will never reach a 6-figure income if you stay stuck in the crowd where everyone is in the price race to the bottom.
A common solution for clients who can't afford a high-ticket solution is to offload the majority of the work onto them by training them on how to build their own website. You set up the core structure, provide hosting, a decent theme, etc. Then show the client how to add/edit their own pages.
This can make a lot of sense because people like you and I can spin up a standard 5-page WordPress site in under an hour. You don't have to wait for content from the client because adding all the content is their responsibility. All you have to do is provide a few hours of training on how to do it. The entire process – training and all – takes about 5 hours. Charge $500 for that and you're making $100/hour.
This raises a few important questions:
Is this a profitable business model?
Is this the best way to serve your clients?
Are there other alternatives that might serve your clients better?
Are you offering good value to your clients?
Will this get your clients the results they want?
Let's dive in so you can discover how training fits into your business structure so you can make sure you're setting yourself and your clients up for maximum success.
DoubleStack is all about helping web designers graduate up from one-off projects and into landing long-term clients. With a portfolio of high-ticket clients who pay you on a monthly basis, you're able to build your own 6-figure business and you only need about 7 or 8 clients to get there.
We've got an entire process in place that covers both the tech/marketing stack and the business development stack (thus the name DoubleStack) to get there.
This different approach has been very successful for me over the last 18 years and, as you can see from our growing Five Figure Family, it's working for a lot of other people too.
While DoubleStack has been awesome for a lot of people, it's clearly not for everybody. I just got off the phone with someone who asked me if I thought DoubleStack would work for him.
So, here's what you need in order to bring your own 6-figure web design business to life.
Here's what we're covering:
The technical requirements to know if you're ready for high-ticket consulting
The big marketing shift that attracts serious clients
How to develop the confidence to get your clients over their fear of saying yes
Most of the web designers I talk to say that their #1 problem is finding clients. The truth is they can find clients BUT the clients they are finding aren't coming with a budget. In other words, they feel like everybody's looking for very inexpensive work. Here's why this is happening and the three steps you need to take to find clients with a budget.
After personally providing one-on-one consulting and mentoring with hundreds of web designers and talking with thousands more in conferences and meetups it has become clear that there are five things that block most web designers from earning the income they need. This is a very big deal because it's literally your life we're talking about. And, not just your life, but the life of your family, your children, and also your clients.
Not everybody has every single one of these five challenges, but these are the things that stand between barely making a living selling cheap websites and people running their own 6-figure web design businesses.
Before we begin it's important to come at this with the right mindset which includes two important points:
It's not your fault and it's nothing to be ashamed about (we'll talk about why in a minute)
You have to get real with yourself and be honest about what's actually going on in your business.