Author: Lee Blue

Lee Blue is the founder of DoubleStack which is an in-depth mentoring program for self-employed web designers and WordPress consultants who want to build 6-figure businesses for themselves without losing their sanity or their integrity in the process. Learn more about Lee Blue.

The Future of WordPress Page Builders In 2021 – With Patrick McCoy

Today, we've got Patrick McCoy and we're talking about WordPress page builders and all kinds of stuff surrounding that topic like the impact page builders have on core web vitals. Patrick has an awesome YouTube channel where he does WordPress theme reviews and shares his insight into where he believes WordPress is headed in the future.

What I really appreciate about Patrick is that he's not just repeating what everybody else has already said. He loads up live environments and runs his own tests. That means Patrick is gathering new data that other people don't have which results in him having insights that other people haven't yet discovered. 

We get started talking about how Gutenberg is really speedy, but you can build websites faster with page builders. So how do you balance all of that to get the best results for you and your clients?

We also talk about…

Optimizing Your Workflow
Which page builder should you choose if you are trying to bring consistency to your workflow?

WordPress Tools For End Users vs Developers
Has Gutenberg divided the WordPress community into two different communities – end users versus developers?

The Future of Plugin Development
How are page builders and Gutenberg impacting the future of plugin development – especially around user interface design decisions?

The Built By WordPress.com Service
WordPress (themselves) will build custom sites starting at $4,900 with their Built By WordPress.com service. How has that impacted the WordPress developer community?

What's The Future For Page Builders?
The WordPress community has not landed on how they want to build websites which is why there are so many theme and page builder options. What's missing and where are we headed?

Can Solo WordPress Developers Still Compete?
Can small teams (or solo developers) still make it or is everything moving towards large WordPress businesses like iThemes (over 20 employees), Elegant Themes (over 80 employees), and Elementor (over 125 employees)?

 

Winning Social Media Without Wasting Time – With Heather Cox

This 45-minute session with social media genius Heather Cox will pack your brain with social media marketing strategies for yourself and your clients.

Heather has been managing social media for 14 years and is about to drop a ton of amazing tips on you. For example, did you know it takes 21 Tweets per day to get optimized on Twitter?

Join me as Heather leads us through an awesome, deep dive into how to get awesome results on social media – both for yourself and for your clients.

Here are some of the questions we cover:

  • What should you say on social media?
  • What is Social Media Optimization and how do you do it?
  • How do you optimize your Call To Action for different social media platforms?
  • How does email fit into your social media strategy?
  • How do you get followers without just following a million people and hoping they follow you back?
  • How do you do social media management for busy clients who don't create content?
  • How do you harvest social media content from overlooked resources your client already has?
  • What is the most profitable way to charge for social media management?

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From Freelancer To Consultant

If leads used to just land in your lap but now the referrals are drying up, here's you to find better clients by switching from low-ticket freelancing to high-ticket consulting.

We'll take a look at both sides of the coin:

  • How to make your current clients more profitable
  • How to find new high-ticket “consulting” clients

If you're positioned exactly like everyone else, saying and promoting the exact same services, you will probably end up lowering your prices to get clients. This is not only exhausting, it is also unsustainable.

The next 20 minutes will give you real-world practical examples of how you can make the shift from freelancer to consultant as fast and as pain-free as possible.

It's not just SAYING that you have a different job title. You have to DO something different. Here's the roadmap.

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The Power Of Mindset In Your Business, Relationships, and Life

From Losing Everything To Having Everything In Less Than A Year

When that divorce happened, I lost everything. I didn't have one dollar. I was living on a friend's couch. I was terrified I was going to have to leave The Keys. I love it here. Through your mentorship and some others, I met who taught me about gratefulness, mindfulness, and positivity I took a risk.

Now, I'm a charter boat captain in the Florida keys. I've doubled my income. I spend 6-8 hours on a sandbar meeting people from all over the world. We had the quarterback from the Denver Broncos on board, Jimmy Butler from Miami Heat… I'm dating the most wonderful woman in the entire world.

Here are my seven big takeaways from talking with Jim.

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How To Handle Clients Who Want Lower Rates

Here's the situation. You've been working with a client for a while and you're getting them good results. Their social media channels are growing. Their website is getting more traffic. The email list you built for them has become their main source of leads. Then you get a call from the client. They want you to lower your rates because feel like they could hire someone to do what you're doing for less. What do you do?

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Stop Pleading. Start Pitching!

You will…

  • Make more money
  • Get better clients
  • Build your business faster

…when you learn to stop pleading for work and instead start pitching your solutions.

In the next few minutes, you'll discover the difference between pleading and pitching and how to make the shift.

After you make the shift you're going to find that not only is it easier to find clients you're also able to charge dramatically more.

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Three Ways To Set Yourself Apart From Low-Budget Web Designers

What makes you different from a low-budget, garden-variety web designer?

If you want to charge more, what makes you better than the lower-cost alternatives?

As you’re answering these questions in your mind, are you coming up with answers your clients would understand or are you coming up with reasons only tech people like you and I would appreciate?

In the next few minutes, you’ll discover three ways to set yourself apart from the low-cost competition by underscoring your value without overwhelming your clients with technical buzz words.

The key is to help your client understand why they’ll get better results (not just a better website) because of you.

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Buying A Website vs. Hiring You
– What’s The Difference?

Quick Ecommerce Tip: How To Charge For Shipping

The first 8 minutes are dedicated to unpacking the best way to handle shipping rates for an e-commerce site. Shipping rates are a major speed bump in the checkout process. Smooth that out and you'll see a significant increase in your conversion rates and you'll be much more profitable.

The Truth About Landing High-Ticket Clients

What's the difference between “buying a website” and hiring you? In other words, how can you charge more than what your client thinks a “website” should cost without losing the job to cheaper alternatives?

The three biggest problems facing web designers right now are:

  • A massive increase in low-budget competition
  • Easy and very “affordable” DIY options
  • Clients come in with very low price expectations

Most web designers try to rely on the portfolio and their genuine desire to do good work to differentiate themselves from the lower-priced options. But that only goes so far.

In order to move into high-ticket web design, you have to communicate the difference between just “buying a website” versus hiring you.

We're going to take a look at the five problems with “selling websites.” Then you'll discover the secret to breaking out of this price race to the bottom.

The Secret To Finding Better Clients

Connect with clients when they’re thinking about the problem not when they have already started implementing their solution.

You don't necessarily have to change who your clients are. The key is to change when you connect with them.

How To Write Better Facebook Ads

Here are some often overlooked but very important points for getting dramatically better results with Facebook ads. We’ll be looking at both the ad as well as the landing page receiving the traffic from the ad.

We're going over stuff like:

  • How long should the ad be?
  • How do you create a compelling call to action?
  • What's the proper sequence for the information you're sharing?
  • What's the right structure for Facebook ad copy?

Then we take these concepts and go step-by-step through a live example.

These tips are not for general awareness ads. Everything we’re about to talk about is in the context of ads where the goal is to get a conversion. We’re focusing on how to write engaging ads and create landing pages that convert so you actually get the leads you want.

If you want to improve your conversion rates and get better results from Facebook ads, this one is for you.

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