If going out and connecting with new clients isn't your idea of how to have a good time, let's get that fixed right now. You don't have to be an outgoing extrovert to be successful at winning new clients. In fact, what I've found, is that the more introverts tend to have more success when it comes to REAL marketing because they often times have more empathy and a better ability to connecting in a meaningful and honest way with people.
You're about to discover:
The fundamental problem with cold calls and emails
Why most people feel uncomfortable with marketing and how to overcome it
A three-word-phrase that will change your entire perspective when it comes to connecting with clients
This is a really powerful session because it will make a dramatic impact on how you view marketing your business. Change your marketing and you'll change your entire business.
Are you looking for BIG results? Whether it's in your business or in some other area of your life, there's one secret that tends to be elusive when it comes to getting big results. We're going to clear that up right now.
You don't see big changes form small tweaks. If you want to see a big difference you have to make some big changes.
If you're ready to see your dream transform into the reality of the business you've always wanted, this is for you!
Most of the WordPress developers I talk to want to raise their rates, but you can't just raise your prices without justifying the value of your work. So, what's special about you? What do you have that the other cheaper alternatives don't?
There are four really common answers to this question. I will go over each of them and show you why the common answers are actually very weak replies. Then we'll talk about how to develop a powerful answer that fundamentally sets you apart from the crowd.
This is a great session because this is the key for how you rise above the noise.
Mainstream Advice vs. What Actually Works – One of the big reasons WordPress developers are not successful at raising their rates is that the mainstream advice is leading them astray. What makes this especially tricky is that the advice is not wrong it is just incomplete. Consequently, 91% of WordPress freelancers are earning less than $35 per hour for their work.
I'm going to go through 7 ways WordPress consultants can raise their rates. I'll show you the mainstream approach that is not working and then I'll tell you what actually works.
How to avoid cheap clients who make you feel like quitting – that's what we're talking about today. Have you noticed that the clients who pay the least always want you to work the most?
Have you gotten a lead but they didn't have much of a budget? So… maybe you scaled things back, lowered your price, and took the client anyway. Some work is better than no work, right? Maybe it wouldn't be so bad. But, have you noticed that those low-budget clients tend to be the hardest clients to work with?
Let's dive in and get some answers to these questions:
Why do cheap clients tend to be so hard to work with?
How can you be guaranteed to attract better clients?
How can you be affordable without attracting cheap clients who make you feel like quitting?
Here's how to be affordable without attracting cheap clients!
Most people consider selling WordPress sites on subscriptions for two reasons:
The client can't afford the full price of the project up front
The WordPress developer wants to start building recurring revenue
We're diving into those ideas right now to see if this is a good approach that solves these two problems or if maybe there's a better way to structure things that still satisfies these two goals but doesn't involve you putting in all the work and the risk upfront.
This is the opposite of the “mainstream” approach, and I think you'll find it very interesting!