If you want to charge more than everybody else you have to do something different from everybody else. You can't simply 10X your prices if you continue offering the same things as everyone else who is charging way less than half what you're charging. So, how can you adapt to fill the new roles that are being called for in today's new WordPress and web design marketplace?
Rather than just telling you an abstract answer to this question, I'm going to answer the question of how to 10X your pricing by giving you specific examples of people who have done this exact thing. So, I'm going to talk about three different examples from people I am working with in the DoubleStack program who have successfully raised their prices and their income by at least 10 times what they were doing before we started working together.
So, this is not a hypothetical, abstract concept sort of thing. This is real-world, real people, real results stuff we're talking about.
All potential clients fall into one of these two categories. Are they curious or are they committed? The problem is that it's not always obvious which category you are dealing with because the characteristics can be misleading. For example, you might be talking to a high-energy prospect and you could easily confuse their energy for commitment. In the same way, you could approach prospects that may initially seem disengaged or uninterested, but they are actually the ones that need your help the most.
The key to your business is finding the right clients at the right prices. Your success in landing the right clients depends on your ability to perceive who is just kicking the tires and who is seriously committed.
We are going to talk about three surprising traits you often find in great clients and three temptations to avoid so you steer clear of dead-end, low-paying projects.
After this session, you will know how to win the high-paying clients that everyone else is passing on and you will be avoiding the toxic clients everyone is fighting for.
Your business will never outgrow your mindset. Your beliefs are the lens through which you see the world. If you don't believe you can overcome serious challenges then you won't be able to have the impact you want for yourself or for your clients. Your ability to succeed is directly related to your ability to overcome massive challenges without freaking out and paralyzing yourself.
After this session you're going to come away with clarity on the following points:
How to take ownership of problems that initially seem out of your control. For example…
It's not your client's fault for rejecting your proposals.
Not all clients are “bad/cheap” clients. It is within your power to attract different clients.
How to touch a problem without becoming overwhelmed and paralyzed by it
How to achieve success even if you feel burnt out and exhausted
The reason you can charge 5x to 10x more than everyone else without pricing yourself out of the market.
If you want to attract and win high-value clients they are going to come to you because you have the skills and the attitude to overcome massive challenges and deliver profound results.
The same skillset and mindset you develop for yourself to grow your business and overcome your challenges is the skillset and mindset your clients need to get the results they are looking for. Learn and apply these concepts and you'll be a high-value asset to your own business and to your clients.
If you have seen The Matrix, then you will understand what I mean when I say that this is a red pill / blue pill session. You're about to learn the truth about why the prices of WordPress sites are quickly falling, why clients are rejecting your proposals, and why things are going to keep getting worse unless you break out of the 3D Web Design Illusion and start seeing the reality of today's web design market. What is 3D web design? It is the world that has been pulled over your eyes to blind you from the truth… Remember, all I'm offering is the truth, and nothing more…
More clients, more money, and more time – that's what everyone is looking for but those are NOT actually what you need to build a 6-figure WordPress business. Those are just the symptoms and they will automatically resolve themselves if you have the three things that really matter.
If you want to start making $5,000 to $10,000 per month consistently with a workload you can handle on your own – without having to outsource or higher help – then these are the three things you need (and they all start with the letter C).
This is a hard-hitting session, so if you are not serious about your business, then this session is probably not for you. On the other hand, if you want to know the truth, bust through the myths, and you're willing to work for it then this is exactly what you need to know.
I'm helping WordPress consultants right now who are charging 5x to 10x more than they used to and their clients are literally thanking them for making the change. How are they doing it? They have mastered these three things.
When it comes to your business, are you curious or are you serious?
Selling WordPress maintenance plans is totally different today compared to just a year or two ago. That is why most WordPress consultants are failing to get clients signed up for monthly retainers.
Disclaimer: I'm about to link to an article posted on the wpmudev blog. I really like the guys at wpmudev and they have a ton of great WordPress resources. I regularly email with one of their editors and often refer people to their plugins.
With regard to some of the business advice for WordPress consultants mentioned on their site I, however, take a fundamentally different approach. My approach is radically different and isn't for everybody.
I'm not saying my way is the only way or that they are wrong. Let's be mature and realize it is possible for multiple things to be true at the same time. Some things work for some people – other things work for others. In this article, I'm sharing what's worked for me and how that differs from the mainstream, popular approach.
All of the WordPress bloggers, mentors, and coaches all say you are leaving money on the table if you're not offering WordPress maintenance plans. I see articles about this pop up in newsletters and blog posts at least a couple times per month.
It's always introduced with an opener like,
“How would you like an extra $250+ per month from each of your clients?”
Then they leave you feeling like if you haven't onboarded your clients into monthly maintenance, you're leaving thousands of dollars on the table. But, that's not the whole story…