Author: Lee Blue

Lee Blue is the founder of DoubleStack which is an in-depth mentoring program for self-employed web designers and WordPress consultants who want to build 6-figure businesses for themselves without losing their sanity or their integrity in the process. Learn more about Lee Blue.

3 Phases Of Your High-Ticket Consulting Metamorphosis

Last week we talked about the five major shifts required to become an online marketing consultant rather than just a garden-variety web designer. The two big takeaways were that once you make those five shifts you have created a much more fulfilling career for yourself because you’re creating meaningful, often times transformational results for your clients. You’re also more than doubling your own income in the process.

Last week’s session, however, focused on your overall mindset, marketing, and business positioning. We didn’t get into the practical, step-by-step details of how you make the change from a technical perspective. So, today, let’s look at the three phases you pass through during your metamorphosis into a high-ticket online marketing consultant.

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Why Most Web Designers Can’t Make Over $50k/year

This isn’t a glass ceiling. It’s very easy to see. Just do the math.

If a business owner wants a website there are a bunch of options. Wix and Squarespace are options in the $250 price range for DIY people. It’s not hard to get a WordPress site for around $500 – $750 from a freelancer on Fiverr or Upwork. Local freelancers working with local clients tend to charge about $1,000 for a website. So, if the deliverable is just a website you can’t charge much more than $1,000 because of all of the other low-priced alternatives.

So, let's go over the five shifts you need to make to bust through to much higher income goals so you can build your own 6-figure web design business.

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How To Write About Yourself To Get Leads

One of the big omissions I see on a regular basis is that web designers tend to not have an “About Me” page. Or, if they do have an “About” page, the content isn't helping them drive leads. Here are three ways to write about yourself. We'll start with the worst structure. The middle approach is, meh… The third concept is the one that will generate the most leads for you… by far.

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The Death Of Freelance Web Design
(RIP: 1999 – 2020)

This global pandemic has put the final nail in the coffin of freelance web design. The industry has been slowly fading away over the last few years and now I believe it's totally dead in the sense that it is no longer possible to make a sustainable full-time living if all you're offering to do is build websites for people. It had a good 21-year run.

What was the cause of death?

These three things:

  1. Global Competition
  2. Dropping Prices
  3. Value Shift (this is the big one)

3 Lead Gen Tips For Modern Web Design

People no longer buy “web design” for the prices you probably want to be charging. Many web designers, however, are still trying to generate leads for traditional, old-school web design.

  • You are competing against the entire world
    (Upwork, Fiverr, crowded Facebook groups, everyone on LinkedIn, etc.)
  • Paid ads are prohibitively expensive due to the saturation of the market
    (so you primarily – if not entirely – rely on referrals)
  • It's almost impossible to differentiate yourself from everyone else offering the same services
  • If you do manage to generate a lead, it is usually for low-ticket, one-off projects
  • Then you're back looking for more leads
    (repeating this sequence of problems)

This sequence is the underlying root cause of the price race to the bottom for web design.

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3 Strategic Steps To Making More Money As A Web Designer

When most people start their web design businesses they position themselves as a resource for any business to get a website.

The problem is, you quickly run out of friends and family to build websites for. Then you're basically relying on referrals while you exhaust and devalue yourself sending cold emails and reaching out to random people on LinkedIn.

So, here are three strategic steps you can take to make significantly more money as a web designer while giving yourself more stability and job security at the same time.

Each step will give you some strategic and super practical ways to increase your revenue and upgrade the quality of your clients.

How Web Designers Increase Their Value

Have you ever wondered how to price your work? You want to offer good value but you don't want to undercut your own prices.

What do you do when a client shows up and they have a budget that's way lower than what you want to charge?

One of the most common problems I hear from web designers, especially in the WordPress community, is that their clients are showing up with very low price expectations. For example, you might want to charge at least $2,500 but the client is looking for something under $1,000. So… how do you bridge that gap?

Here are three options…

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How The Top Web Designers Are Winning High-Ticket Clients

Most web designers are stuck in an outdated mindset walking their clients through the same old tired 5-step process everybody else is using.

  1. Discovery:
    Figure out what the client wants
  2. Strategy:
    Put a plan together to achieve the goals that were just discovered
  3. Development:
    Implement the plan
  4. Review:
    Make sure the client likes what was created
  5. Launch:
    Launch the site (and the client) out of your life so you can go do it all again for the next client.

The problem comes down to the difference in how web designers and clients value the problems that are getting solved. Web designers tend to think from the bottom up starting with the technical challenges that need to be overcome. Clients start from the top down with the life and business problems they are facing. This creates the value gap. 

If you've ever felt like you just can't get the client to see “the value” even though you know you're capable of great work, it is because you're not bridging the value gap.

In this session, you'll discover the hierarchy of the “pyramid of problems” so you can bridge the value gap between the technical solutions most web designers focus on and the end results clients want to see in their lives and businesses.

This is for web designers who can do great work and they are ready to upgrade the quality (and value) of their clients.

Discover the new approach to high-ticket web design.