Are you getting leads from your website? Do you feel like you can knock the ball out of the park for your clients, but when it comes to writing copy for your own website it's so much harder?
I have reviewed almost 1,000 web designer/web agency websites and have discovered three incredibly common and deal-breaking problems with the content and structure of how they present their businesses online. The root of this problem goes back to when software development and web development were almost the same things. So, agencies would treat the clients in very similar ways. Today, web design has taken a very different path but most WordPress consultants and web design agencies are still stuck in the old marketing mindset from five years ago.
In this session, you're going to discover three powerful and unusual changes you can make to your website. Once you make them you will notice:
A major increase in the quantity of leads you generate
An upward shift in the quality of the clients you attract
Your clients' mindset will change concerning how much they are willing to invest
Your clients will start seeing you in the role of a leader rather than an implementor
Do you find that if you can just get a client to sit down at a meeting with you they almost always say yes? If you can just get them to talk to you, then things almost always go really well. So why doesn't that happen more often? What can you do to start attracting more of the right clients at the right price?
In this session, you will discover the top three reasons why most web designers and digital marketing agencies are not attracting and winning the clients they want to be working with.
This session is for you if:
You are having trouble finding clients
You are attracting the wrong clients
You are having trouble getting clients to accept your high-ticket prices
Discover the three reasons most web designers aren't attracting the right clients at the right price.
I want you to meet Bryan because he is a perfect example of how you can go from really struggling to get by all the way to absolutely crushing it in just a matter of a few weeks – not months, and certainly not years.
When I first met Bryan had been freelancing for over a year and was feeling frustrated with two major issues. First, he was constantly struggling with low-ticket clients. He was also realizing that even though he could develop amazing websites for his clients, he felt like his clients needed to be getting more from his work.
The “feast and famine” cycle was burning him out. He was trying to sell WordPress maintenance packages but being told, “No.” every time. He tried to find higher paying, better clients, but he just wasn't finding them. He was trying to convince people to work with him because he was “technically better” than those other low-budget alternatives, but lead after lead kept slipping through his hands.
Bryan decided to do something about it and joined DoubleStack. He's only been in the DoubleStack program for 3 weeks and has already landed over $24,000 in new business!
When you meet with your clients, are you having a “discovery session” where you're asking questions like:
What types of clients are you trying to attract?
Who is your ideal client?
How do you want to be perceived in the market?
What are some websites you like?
What's your budget?
If this sounds familiar, or if you are describing your business on your website by saying that the first thing you will do is have an in-depth “discovery session” to find out what your client wants, it is going to be very hard to charge high-ticket rates for your work.
Right now you are going to get clarity on these questions:
Why do most web designers structure their client meetings like this if it doesn't work?
What's wrong with this approach?
Why is it hard to win high-value clients like this?
Then we're going to go through the 5 game ending problems caused by this outdated meeting structure.
Do you feel like you're providing more customer service than you can afford to deliver? Maybe you can sustain it for your first couple of clients, but is this scalable? Are you trying to differentiate yourself by offering a higher degree of customer service than your competitors but you still can't charge the rates you need? These are all things you are going to get clarity on during this workshop session.
The problem is the concept of “good customer service” looks different in different industries. For example, good customers service in a restaurant is not at all the same as good customer service from a digital marketing consultant. So, let's get some clarity on exactly what good customer service is and how it is different today, especially for WordPress consultants and web designers.
During this workshop session you will discover:
What the “old style” of customer service is
The difference between the old style of customer service and the new way to genuinely serve your clients.
Three major problems with the old approach to serving your clients
How to make the shift and authentically serve your clients at a higher level than ever before in today's new web design and digital marketing economy
How to charge 5x to 10x more than your competitors without pricing yourself out of the market.
Do you ever feel like there's just that one little thing holding you back? You're so close, but just not quite there. You've got great ideas. Your skills are fresh and up to date. When you can get an actual meeting with a lead they almost always become a client. But those meetings are just not happening often enough. What is that one little thing that you need to do that will unleash your business? What does it take to bring it all together so you're on the right track. Your making the money you need and serving your clients better than anybody else. What is that one little thing that brings it all together?
Close your eyes for a moment and picture in your mind the exact, specific details of the business you want. What type of work are you doing? Who are you working with? How much monthly revenue are you generating? Do you have recurring revenue coming in? What kinds of results are you creating for your clients? What are your clients saying about working with you? How do you feel when you wake up in the morning? How does it feel to tell your parents about your business? Take a moment, close your eyes and get a crystal clear picture of your dream business.
Now, think about the situation you have right now. Do you have a clear path for how you can get from where you are right now to that clear image you just created in your mind? Are you just accepting any client you can find at whatever price they will agree to? Or, are you ready to put three simple steps in place to bring your dream job you just imagined into reality?
There are three things you absolutely have to have in place if you want to be a success WordPress consultant. In this session we're going to explore all three components. You will come away understanding:
Exactly what it takes to make an impact for your clients
How to win clients without overwhelming them or scaring them into working with you
How to get your clients to understand what you do without smothering them in technical concepts.
Whether you have been running your business for a long time or if you're just starting out, this session is going to redirect your thinking and give you new insight into how to demonstrate the value you deliver to your clients.
Whether or not to post your WordPress and web design prices on your website is one of the most common questions I get asked. I think it's very important to explore the answer in depth because pricing is the most critical aspect of your business. If you get the pricing wrong everything suffers: you, your business, your clients, and your clients' customers. Last week we talked about How To Price WordPress Consulting Successfully. But, should you post your prices on your website?
In this session we're exploring 5 critical questions you need to answer about your business, the type of work you are doing, and the type of clients you want to attract. After this session will know whether or not to list your prices on your website and what impact that will have on your business.