From Losing Everything To Having Everything In Less Than A Year
When that divorce happened, I lost everything. I didn't have one dollar. I was living on a friend's couch. I was terrified I was going to have to leave The Keys. I love it here. Through your mentorship and some others, I met who taught me about gratefulness, mindfulness, and positivity I took a risk.
Now, I'm a charter boat captain in the Florida keys. I've doubled my income. I spend 6-8 hours on a sandbar meeting people from all over the world. We had the quarterback from the Denver Broncos on board, Jimmy Butler from Miami Heat… I'm dating the most wonderful woman in the entire world.
Here are my seven big takeaways from talking with Jim.
Here's the situation. You've been working with a client for a while and you're getting them good results. Their social media channels are growing. Their website is getting more traffic. The email list you built for them has become their main source of leads. Then you get a call from the client. They want you to lower your rates because feel like they could hire someone to do what you're doing for less. What do you do?
What makes you different from a low-budget, garden-variety web designer?
If you want to charge more, what makes you better than the lower-cost alternatives?
As you’re answering these questions in your mind, are you coming up with answers your clients would understand or are you coming up with reasons only tech people like you and I would appreciate?
In the next few minutes, you’ll discover three ways to set yourself apart from the low-cost competition by underscoring your value without overwhelming your clients with technical buzz words.
The key is to help your client understand why they’ll get better results (not just a better website) because of you.
The first 8 minutes are dedicated to unpacking the best way to handle shipping rates for an e-commerce site. Shipping rates are a major speed bump in the checkout process. Smooth that out and you'll see a significant increase in your conversion rates and you'll be much more profitable.
The Truth About Landing High-Ticket Clients
What's the difference between “buying a website” and hiring you? In other words, how can you charge more than what your client thinks a “website” should cost without losing the job to cheaper alternatives?
The three biggest problems facing web designers right now are:
A massive increase in low-budget competition
Easy and very “affordable” DIY options
Clients come in with very low price expectations
Most web designers try to rely on the portfolio and their genuine desire to do good work to differentiate themselves from the lower-priced options. But that only goes so far.
In order to move into high-ticket web design, you have to communicate the difference between just “buying a website” versus hiring you.
We're going to take a look at the five problems with “selling websites.” Then you'll discover the secret to breaking out of this price race to the bottom.
The Secret To Finding Better Clients
Connect with clients when they’re thinking about the problem not when they have already started implementing their solution.
You don't necessarily have to change who your clients are. The key is to change when you connect with them.
Here are some often overlooked but very important points for getting dramatically better results with Facebook ads. We’ll be looking at both the ad as well as the landing page receiving the traffic from the ad.
We're going over stuff like:
How long should the ad be?
How do you create a compelling call to action?
What's the proper sequence for the information you're sharing?
What's the right structure for Facebook ad copy?
Then we take these concepts and go step-by-step through a live example.
These tips are not for general awareness ads. Everything we’re about to talk about is in the context of ads where the goal is to get a conversion. We’re focusing on how to write engaging ads and create landing pages that convert so you actually get the leads you want.
If you want to improve your conversion rates and get better results from Facebook ads, this one is for you.
Last week we talked about the five major shifts required to become an online marketing consultant rather than just a garden-variety web designer. The two big takeaways were that once you make those five shifts you have created a much more fulfilling career for yourself because you’re creating meaningful, often times transformational results for your clients. You’re also more than doubling your own income in the process.
Last week’s session, however, focused on your overall mindset, marketing, and business positioning. We didn’t get into the practical, step-by-step details of how you make the change from a technical perspective. So, today, let’s look at the three phases you pass through during your metamorphosis into a high-ticket online marketing consultant.
This isn’t a glass ceiling. It’s very easy to see. Just do the math.
If a business owner wants a website there are a bunch of options. Wix and Squarespace are options in the $250 price range for DIY people. It’s not hard to get a WordPress site for around $500 – $750 from a freelancer on Fiverr or Upwork. Local freelancers working with local clients tend to charge about $1,000 for a website. So, if the deliverable is just a website you can’t charge much more than $1,000 because of all of the other low-priced alternatives.
So, let's go over the five shifts you need to make to bust through to much higher income goals so you can build your own 6-figure web design business.
One of the big omissions I see on a regular basis is that web designers tend to not have an “About Me” page. Or, if they do have an “About” page, the content isn't helping them drive leads. Here are three ways to write about yourself. We'll start with the worst structure. The middle approach is, meh… The third concept is the one that will generate the most leads for you… by far.
