Repeat Business vs. Recurring Revenue

What's the difference between repeat business and recurring revenue when it comes to web design?

The difference is actually a lot larger than most people think because it impacts:

  • the consistency of your cashflow
  • your ability to reach higher income goals
  • the quality of your clients
  • your market position
  • your pricing

This is a very important concept that is often misunderstood or simply overlooked.

It's important because it is a fundamental, core component – not just of your business – but who YOU are.

It impacts the quality of your every-day life and the lives of your clients as well.

Tap into the difference between repeat business and recurring revenue and you're well on your way to building your own 6-figure web design business.

Should Web Designers Offer Training As Part Of Their Service?

A common solution for clients who can't afford a high-ticket solution is to offload the majority of the work onto them by training them on how to build their own website. You set up the core structure, provide hosting, a decent theme, etc. Then show the client how to add/edit their own pages.

This can make a lot of sense because people like you and I can spin up a standard 5-page WordPress site in under an hour. You don't have to wait for content from the client because adding all the content is their responsibility. All you have to do is provide a few hours of training on how to do it. The entire process – training and all – takes about 5 hours. Charge $500 for that and you're making $100/hour.

This raises a few important questions:

  • Is this a profitable business model?
  • Is this the best way to serve your clients?
  • Are there other alternatives that might serve your clients better?
  • Are you offering good value to your clients?
  • Will this get your clients the results they want?

Let's dive in so you can discover how training fits into your business structure so you can make sure you're setting yourself and your clients up for maximum success.

3 Requirements For High-Ticket Consulting

As you may know, I talk 1:1 with web designers who want to find higher-paying clients.

DoubleStack is all about helping web designers graduate up from one-off projects and into landing long-term clients. With a portfolio of high-ticket clients who pay you on a monthly basis, you're able to build your own 6-figure business and you only need about 7 or 8 clients to get there.

We've got an entire process in place that covers both the tech/marketing stack and the business development stack (thus the name DoubleStack) to get there.

This different approach has been very successful for me over the last 18 years and, as you can see from our growing Five Figure Family, it's working for a lot of other people too.

While DoubleStack has been awesome for a lot of people, it's clearly not for everybody. I just got off the phone with someone who asked me if I thought DoubleStack would work for him.

So, here's what you need in order to bring your own 6-figure web design business to life.

Here's what we're covering:

  • The technical requirements to know if you're ready for high-ticket consulting
  • The big marketing shift that attracts serious clients
  • How to develop the confidence to get your clients over their fear of saying yes

Are you ready to win high-ticket clients?

Let's find out!

Schedule Your Call ➤

5 Bars of Web Design Prison

After personally providing one-on-one consulting and mentoring with hundreds of web designers and talking with thousands more in conferences and meetups it has become clear that there are five things that block most web designers from earning the income they need. This is a very big deal because it's literally your life we're talking about. And, not just your life, but the life of your family, your children, and also your clients.

Not everybody has every single one of these five challenges, but these are the things that stand between barely making a living selling cheap websites and people running their own 6-figure web design businesses.

Before we begin it's important to come at this with the right mindset which includes two important points:

  • It's not your fault and it's nothing to be ashamed about (we'll talk about why in a minute)
  • You have to get real with yourself and be honest about what's actually going on in your business.

Ok, ready? Let's dive in.

What if the client says no?

I'm not asking what you will do if your client says no. If you get a lead and they decline your offer, what are THEY going to do next?

Answering that question will give you insight into how you've positioned your business and the value they see in you.

  • Why didn't they want to work with you?
  • Was your price too high so they went with a less expensive alternative?
  • Were you not able to get them to see the value of your solution?
  • Was your solution overly technical and confusing?
  • Did they want to work with you but your price exceeded their budget?

If your client rejects your offer, it's easy to just block out the experience and move on. But, the world doesn't stop when the client says no. It doesn't stop for you and it doesn't stop for them either. So, what happens next?

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Lead Generation For High-Ticket Web Design

Have you ever thought about trying to generate leads by offering free services?

For example, have you posted in Facebook groups or cold emailed somebody offering things like:

  • Free site audits
  • Free consultations to review your website
  • Free web site + paid monthly services

To get clarity on why offers like this are generally a bad idea, let's take a look at three things:

  1. Why you made the offer in the first place
  2. What you want to happen
  3. What actually happens

Then we'll take a look at how to create a free offer that works great for generating leads for high-ticket web design.

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Web Design Pricing Calculator

This web design pricing calculator is for web designers who want to know how much their work is worth when pricing their projects. It will tell you if the project is a good deal financial deal for both you and your client and if so, will give you a price range for your work taking into account your costs as well as the projected value for your client.

There are three main goals behind this calculator:

  1. Make sure you are covering your costs and making a profit
  2. Make sure your client is seeing a positive return on their investment
  3. Make sure you are thinking about both the initial build as well as your monthly retainer (recurring revenue).

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How Valerie Just Doubled Her Web Design Business

Valerie has made some very effective changes that have enabled her to more than double her web design business in about eight months.

When Valerie and I started working together she already had about eight clients on retainer and was working as their technical/web design resource. The problem was, she was under enormous stress because she didn't feel like she was offering her clients the business solutions that they really needed.

She shifted her mindset, started offering some additional online marketing services in addition to her web design, and less than eight months later she has more than doubled her business.

Join me for this awesome and inspirational conversation with Valerie as she shares her insights into how you can double your business really quickly.

Here are a few excerpts from our conversation.

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How To Overcome The Fear Of Raising Your Prices

Last week we talked about the Top 5 Pricing Models For High-Ticket Web Design. That opened up a great set of conversations about everything from feeling like a jack of all trades to value pricing. What was most interesting to me, however, was that the most common response to thinking about raising your prices was fear.

The primary reason web designers don't charge more is because it's too scary. So, let's take a look at the top 5 fears and how to overcome them.

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