One of the biggest mistakes small businesses make regarding their WordPress websites (blogs), is that they are spending too much time stressing about colors and logos and not enough time making a plan for driving traffic and staying in touch with your leads. Creating a quality website for your business with frequently updated content is important, it is also important to think about how you’re going to interact with the leads you get through your email opt-in forms, your online contact form, and phone calls from potential customers.

Everyone has them—the casual window shopper who comes to your WordPress website, browses a little, and then leaves, perhaps never to return again. These visitors, typically, don’t become your customers. They are noncommittal, and do not impact your income. In fact, they are can even cause some problems because they show you bloated figures of website traffic and make it more confusing to see where your paying customers are coming from. But that’s not the end of the story.

Creating and maintaining a good small business blog or business website is essential if you want to grow your online presence and start getting new interest in your company and in your industry. Your website, your blog, your social media channels, and especially your email list are all great ways to reach out to your audience. Creating and maintaining and active website, and WordPress blog in particular, are important tools to grow your home business. Let’s look at how you can use that traffic and repurpose it to get repeat visitors and grow your online audience.