Last week we talked about the Top 5 Pricing Models For High-Ticket Web Design. That opened up a great set of conversations about everything from feeling like a jack of all trades to value pricing. What was most interesting to me, however, was that the most common response to thinking about raising your prices was fear.
The primary reason web designers don't charge more is because it's too scary. So, let's take a look at the top 5 fears and how to overcome them.
There has been a lot of creativity lately with how web design consultants charge for their work. Let's look at the top five different pricing strategies that are popular right now and get some clarity on the pros and cons of each so you can figure out what works best for you. Stay to the end though because there's a fundamental mindset component that a lot of people aren't tapping into which makes all the difference – especially if you're charging high-ticket ($5,000 – $15,000+) prices.
Pricing is one of the most critical components for building your web design business. Set the price too high and you scare off all the clients. Set the price too low and you burn out. But, how do you know what's too high or too low? We're going to go through 10 questions to ask yourself to dial in your ideal prices.
Most web designers who try to start their own business burn out and fail because they start with a foundation that will not generate the income they need fast enough. There are five fundamental mistakes I see all the time from web designers who take the “mainstream” approach to building their business.
Discover the fastest way to build your own web design business by avoiding this common, well-intentioned, but misleading advice.
Over the last few weeks, I've been busier than BECAUSE of the Coronavirus lockdown. Let's talk about how you can find clients right now even though nobody is looking for a new website.
During this session, you'll discover the ironic secret to landing web design clients right now. I'll tell you the two different types of businesses that are begging for help. Then I'll show you a new way to apply your skills to win clients in today's new economy. It's going to be awesome! Let's get started… Read more
Now, more so than ever before, it is your chance to legitimately save the world. You can take this as a great opportunity or you might find this to be hard-hitting. Either way, the truth is that if you want to make an impact with your skills and build a business that genuinely helps people you're not going to get there by offering them web design services and online marketing skills. You have to take it up a level and tell people HOW YOU CAN HELP THEM, not just what things you can do for them.
Have you ever explained all the awesome stuff you can do for a client – They agreed it was awesome – You told them the price. Then they said, “I can't afford that.”?
This happens when your price exceeds the maximum value your client places on solving their perceived problem. The solution is NOT to lower your price. The solution is to redefine the problem you're solving.
For example, most people don't place a very high value on getting a new website. This is especially true if they already bought a website and it is not doing anything for them from a business perspective. If you approach them and ask them to double down and spend more money on something that's not working they're almost always going to say no and tell you your prices are just too high.
In this session, you'll discover how to shift the focus and redefine your offer. You'll uncover the key to telling your story and how to effectively communicate your value.
Discover how to attract high-value web design clients in the age of cheap websites.
If you are a “Jack of all trades” person who can do a lot of great stuff, are you successfully monetizing that or do you find that clients just aren't willing to pay the prices you want/need to charge?
The difference between being a “Jack of all trades” and a high-ticket consultant is huge financially but not that big of a change structurally because it's a lot easier and faster to fix your marketing than it is to develop a wide array of awesome skills.
I talk to a lot of people who tell me they've got a ton of great skills and can really do awesome work for people BUT they are really struggling financially. Their clients are all for short-term, one-off projects – like designing a flyer for $250. Or maybe just a quick update to a website. The clients they attract tend to be people with little to no budget which makes it really hard to upsell them into larger projects. They tend not to be interested in marketing retainers. They just want the one thing that's on their mind. So, they go to you because you can help a ton of different people with a lot of different things. You're the Jack of all trades.
So, here's the path to go from a Jack of all trades to a high-ticket web design consultant. It's basically a three-step process that breaks down like this:
Get clarity on all the different skills you've got in your “Jack of all trades” toolbox.
Develop a marketing story that illuminates the RESULTS you are able to deliver by combining your best skills.
Put a solid structure in place for onboarding new clients based on HOW YOU HELP THEM not just what you do for them.
Once you internalize and implement those three concepts it will dramatically change your financial situation and you'll finally be able to earn the rates you're really worth. This works because you are showing the client the VALUE you deliver to them and you POSITION yourself as an elite business consult who knows how to drive the specific outcomes your client needs.
If you feel like you have a bunch of great skills but you haven't been able to monetize them at the level you want, this session if for you!
I've seen so many people fail because they couldn't overcome this one thing.
Over the last two years, I've spoken with literally thousands of web designers and WordPress developers at WordCamps, meetups, and personally over the phone about their businesses. Now, you're about to discover the #1 thing that's holding most people back.
This is a longer session than normal, but it's that important. During the next 45 minutes, you're going to discover the most critical move you need to make if you want to build your own business as a high-ticket web design consultant. We're going step-by-step through all the details and it can save you weeks – if not months – of wasted time.
If you're only interested in technically implementing low-budget websites, this isn't for you. You have to be open to serving your clients with both your technical skillset as well as with a certain degree of business development and marketing. But, if you want to win high-value, long-term clients who value your work this is the main thing you have to get right… and nobody else is talking about it.
