Blue Theory

The coaching community where web designers consistently land clients at higher prices.

Your 6-Figure Business In A Box

If you’re wondering what services to include, how to package and price your offer, and how to get clients so you can reach 6-figures, it’s all right here.

How It Works

You get the complete blueprint to generate leads for local businesses. The offer includes five pillars.

  1. Web Design
  2. Google Business Profile Management
  3. Local SEO
  4. Google Ads
  5. Hosting/Maintenance and Support

Don’t worry if you’re not sure exactly how to deliver all five of these pillars. You’ll get detailed step-by-step checklists for each pillar. Plus, I’m here to walk you through every step.

What's It Worth?

Your offer will have a setup fee plus a monthly retainer. The setup includes most of the one-time components, like building the website. The monthly retainer includes monthly services such as Local SEO, content marketing, and Google Business Profile management.

The price range on a per-client basis works out like this:

Setup: $2,000 – $5,000
Monthly Retainer: $250/month – $2,000/month

Annual client value is between $5,000 and $17,000

Note: Some of the monthly retainer goes towards the client’s ad spend in the high-end packages. So the gross revenue is higher. The $5,000 – $17,000 is what you actually keep.


What Else Is Included?

Lead Generation Course

Get step-by-step training on everything from your elevator pitch to landing clients including five lead-generation strategies without buying ads. More details below.

Weekly Live Calls

Talk live with Lee about getting more referrals, developing recurring revenue, and getting the most out of networking events like BNI groups – and anything else that's on your mind.

Monthly Training

The first week of every month, our weekly call includes live training with Lee and other special guests. Topics include sales, marketing, pricing, funnels, and more.

Website Reviews

Blue Theory includes training on what to say on your website. When you're ready, post your site and get feedback from Lee as well as from other community members.

Member Forums

How do you stay up to date on what's new? Where do you go when you need help? When you're part of our group, the entire community has your back, so you're never in the dark.


We'll be celebrating victories, winning awards, and helping each other with projects. Running your own business can be lonely if you're not part of an awesome community like this one.

Lead Generation Course With Zero Fluff

Business structure is first, so we can break you free from hourly rates and get you into value-pricing your projects. You'll discover the secret to capturing people's attention with a results-driven message. Then we update your website so it's crystal clear why you're different.

Getting leads starts with discovering the best niches for high-ticket, recurring-revenue clients. After identifying your targets you get five new lead-generation strategies.

Landing clients is ultimately what this is all about. You'll learn our powerful Two-Step Close for landing high-ticket projects without spending any time writing proposals until after the client has already agreed to work with you at the price you're really worth.

Start Landing New Clients!

Your business will grow.

Blue Theory vs. DoubleStack

Blue Theory is a community with multiple courses and live group coaching with me. Together we'll develop your Solution First offer. You'll know exactly what to include, how to deliver those services, and how to start landing high-ticket, recurring-revenue clients as fast as possible.

DoubleStack is a small group mentoring program where I invite 5 – 10 people per month (depending on availability) to work directly with me. I'll be your business partner for two months. We'll be co-authoring proposals, developing landing pages, and building funnels together. I'll also show you how to build your own subscription service products.