I talk to a very large number of WordPress developers and the main question on everyone's mind is this. How can I get more clients? Today, we're going to dive into that question and take a really good look at the root cause of this problem and how to overcome it. We'll be talking about how today's WordPress economy is different from how it was just a year or two ago. We'll get into the details of what it looks like to take on more clients, how to raise your rates, and how to hit your income goals without pricing yourself too high and losing clients to cheaper alternatives. If you're feeling stuck and unclear on how to move forward with your business, then this is for you. Read more
This is the final step in our 5 part series on the critical shifts you need to make in your business to break free from low-budget, inconsistent projects so you can start winning high-ticket projects with clients who value your work. This shift is all about surrounding yourself with people who can help. In other words, don't be Rambo, join the Navy SEALs. Let's talk about it. Read more
Now that we've talked about what it takes to transform your business in our previous sessions:
- Step 1: Start leading your clients with integrity
- Step 2: Transform your offers
- Step 3: Transform your marketing
- Step 4: Transform your results
- Step 5: Invest in mentoring
You can do those three things for your clients too. This leads us to the fourth fundamental shift you need to make to transform your WordPress business into a profitable, 6-Figure business is to transform your results.
Almost all business owners really struggle to convey what they do to the people they are trying to help because they focus almost entirely on their solution and immediately dive deep into the details. This is why it takes forever to get content from your clients. When you're deep into the weeds of what you do, it's really hard to pull back and take a look at the big picture.
Are you having a hard time communicating your value to your clients? Are you worried about losing projects to people who are willing to work for a lot less? Do your clients drag their feet and draw out your projects forever. Or maybe they say they want to work with you but they are taking forever to getting around to actually doing something? If any of this sounds familiar, the problem is probably your marketing. In other words, you're probably talking about websites, digital marketing, SEO, and other tech stuff – not the stuff your clients really care about. Read more
Today we're talking about Step 2 in our 5 part series on building a 6-figure WordPress business. In step 1 we talked about the transformation you need to make to your business that will fundamentally change the way you view yourself, your clients, and how your clients view you. Step 1 is the foundational change you need to make that sets the stage for the rest of what we're going to be talking about. So, if you haven't had a chance to see that, you can check it out here.
Now, if you've been struggling to win clients at the prices you want to charge or have been having a hard time getting clients to understand your value, the problem is almost always because you are offering the wrong thing. The reason you and your client hold such different views regarding the value of your services is that your clients are not looking for SEO, content marketing, graphic design, or responsive web design. Your clients do not want those services, they want the outcome of having done those things.
It's no secret that WordPress is booming right now. According to W3Techs, as of June 2018, WordPress is used by 59.9% of all websites using a content management system. This accounts for 31.1% of all websites! That's a HUGE number. That means almost 1 in 3 websites are powered by WordPress. WordPress is by far the #1 platform for developing websites. Clearly, the WordPress marketing is booming and represents a huge opportunity for WordPress developers.
WordPress is booming, but WordPress developers and freelancers are dying. The WordPress economy is booming, demand is incredibly strong, and there is an incredible opportunity right now for people who know how to work with WordPress. But, the reason I say WordPress developers and freelancers are dying is because the vast majority of people who work with WordPress are earning very low rates for their work. Read more
Have you ever built a website that made your client more money than you charged to create it? If not, how did you justify the price? Was it just based on how much time you spent working on it? Read more
Why are most WordPress developers paid so little… and how are the elite WordPress freelancers making so much money?
I was really curious about this, so I spent some time digging in to see if it is even true. Are most WordPress freelancers _really_ getting the short end of the stick when it comes to what they earn compared to people who work with different technologies?
I dug into reports and surveys from Stack Overflow, WP Engine, and Upwork, as well as a variety of blog posts on the topic. It turns out, the answer is actually really interesting. Read more
When you're creating your website, how do you decide what you should put on it? Usually, there are three categories of content. It's common to see a portfolio of work or a list of notable clients. If you have client testimonials those usually get included. Then there's the giant list of all the things you can do and the services you offer. But almost everyone leaves out the most important category of information. On the majority of websites I review there is one giant thing missing.
Lately, I've been hearing WordPress freelancers say that their business is slowing down and that it's harder now than it used to be to find clients. And, the clients they do find are not willing to pay as much as they were before. So, what's the deal? Is the WordPress economy really shrinking? If so, what does that mean and what can you do about it? Read more