I need to clear up some confusion. Previously, I had said that the way you break free from low-paying WordPress projects is to stop selling websites and start selling you. I didn’t just mean change the way you talk about your work. I meant that you have to bring both the skills and the vision to the table when you’re meeting with your clients. It’s not about changing how you talk about what you can do, it’s about fundamentally transforming the way you think about yourself, your skills, and your clients. This is the key to unlocking your true potential. And, if you can do this, everybody wins. Your clients win, your clients’ customers win, and you win!
If you know anybody who is trying to run a WordPress business, please share this with them because what we talk about in this video can really change your entire business… It can actually change your life.
This video is a little bit different because we’re doing a live website review. Someone from our Facebook group shared a link to their site and we’re going to talk about what she’s doing that great and some things she might want to improve. Then we’ll wrap up talking about how you can build your business without having to constantly find new clients.
WordPress developers are notoriously underpaid. In this video, let’s talk about one of the BIG things that’s keeping your prices down. Fix this problem and you can triple your rates overnight. It’s not theory, I just did it last week. So, what’s the BIG problem?
When you have a relationship with your client – the cool thing about the relationship is that they know a ton of stuff that you don’t know. And also, you know tons of stuff that they’ve never heard of. When you put those two things together, that’s where the value is. That’s what is so exciting. When you combine your expertise with your client’s skillset, you have something bigger than just the sum of the parts. That’s the essence of high-value relationships.
I’ve been hearing a lot of people talking about the WordPress market shrinking and that it’s getting harder and harder to find clients. That’s a pretty broad statement because there are so many different types of WordPress development and consulting. So, let’s talk about it.
In this video, we’ll take a look at some stats to see:
How has the WordPress market share changed over time? Is it growing?
How does WordPress compare to other CMS platforms?
How does WordPress compare to Wix?
Is Wix really a threat to WordPress and WordPress developers?
What do you need to do to find clients and win projects?
After talking about the Crazy, Scary Call With A Client, I had with a client where her theme basically blew up, wrecking her whole site, I started getting messaged with loads of questions about plugins like these:
It started with an email that said, “Hey, I’ve got a problem with my WordPress site. Can you give me a call?” So I call her to discover that she was moments away from launching her website. She and her web designer go in to make a few final tweaks and… boom… something went wrong and the website looks like it was run through a blender.