In our last article, we talked about how email is the #1 thing authors should be using to sell books. After seeing those statistics, you're probably thinking, "OK. I need to set up an email list. So, how do I do that?" In this post, I'll introduce you to an email marketing platform designed for people who want email marketing to be simple.
The most important thing for authors - especially self-published authors - to do is grow an email list. OK... so how do you do that? How do you build an email list? Before we get into how, first let's talk about why because once you see how important email is you will have the motivation to set up and grow your own email list. So, let's compare email to social media, shall we?