Everybody running a business and trying to sell something wants and needs leads. In other words, you need some way to get in touch with people who are interested in your products and services. A lead is a person who is at least somewhat interested in what you're selling. They are shopping around for the type of product you are selling and you want the opportunity to connect with them to see if, perhaps, they might buy from you and become your customer. So, naturally, generating leads is a really big deal for anyone running a business. So, let's look at some ideas for how you can generate leads online through your website.
We saw that in the battle of email vs. social media, email wins by a mile. After seeing how powerful email can be for winning fans and customers, we took a look at the best email marketing services for writers. Now, let's get into how to actually use all this stuff. Don't worry, we're not jumping into a deep techno-tutorial. We've got video tutorials for email marketing if you want to learn the details on how to set everything up. Right now, let's talk about what you actually need to do if you want to grow your email list. It all starts with creating a landing page.
In our last article, we talked about how email is the #1 thing authors should be using to sell books. After seeing those statistics, you're probably thinking, "OK. I need to set up an email list. So, how do I do that?" In this post, I'll introduce you to an email marketing platform designed for people who want email marketing to be simple.
The most important thing for authors - especially self-published authors - to do is grow an email list. OK... so how do you do that? How do you build an email list? Before we get into how, first let's talk about why because once you see how important email is you will have the motivation to set up and grow your own email list. So, let's compare email to social media, shall we?