Tag: Marketing

What is lead generation?

What Is Lead Generation?

Everybody running a business and trying to sell something wants and needs leads. In other words, you need some way to get in touch with people who are interested in your products and services. A lead is a person who is at least somewhat interested in what you're selling. They are shopping around for the type of product you are selling and you want the opportunity to connect with them to see if, perhaps, they might buy from you and become your customer. So, naturally, generating leads is a really big deal for anyone running a business. So, let's look at some ideas for how you can generate leads online through your website.

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What is a landing page?

What Is A Landing Page?

We saw that in the battle of email vs. social media, email wins by a mile.  After seeing how powerful email can be for winning fans and customers, we took a look at the best email marketing services for writers. Now, let's get into how to actually use all this stuff. Don't worry, we're not jumping into a deep techno-tutorial. We've got video tutorials for email marketing if you want to learn the details on how to set everything up. Right now, let's talk about what you actually need to do if you want to grow your email list. It all starts with creating a landing page.

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