Hey, it’s Lee.
We just talked about using Small Favor Marketing to fill your calendar with calls. But having this repeatable lead generation system creates another profound shift as well.
When you’re living on referrals, you have to take what you get. Now you get to choose who you talk to.
But, how do you choose the right clients?
Focus on businesses whose problems line up with your experience and skills.
Have you ever bought two identical desks from IKEA?
The first one takes forever. You’re studying the instructions, laying out all the parts, and making stupid, time-consuming mistakes along the way.
The second one is faster, easier, and better because you already know what you’re doing.
Stop filling your pipeline with “first desk” projects and let your experience compound instead.
A lot of experienced web designers tell me they feel like a Jack of all Trades because every new client needs a custom solution. Instead of snowballing, they keep starting over.
So, target clients who need help with something you’re already really good at.
- They get better results
- You deliver the results faster
Your value goes up while your time goes down. That’s how you become radically more profitable.
It’s not just about attracting good clients, we also need to repel bad ones.
We want to avoid stuff like:
- Endless change requests
- Scope creep
- Nit-picky clients
Tomorrow you’ll see why the old-school “professional web designer” business model attracts crappy, hair-pulling clients. Simply reverse your workflow and all those problems go away. Once you see it, you’ll never forget.
I’ll see you tomorrow.
Lee Blue
P.S. Does the idea of letting your experience compound make sense? Hit reply and let me know.