Hey, it’s Lee.
You know those nit-picky clients with endless change requests? The old-school web design business model encourages clients to do that stuff. Here’s why.
This is the old-school web design project life cycle:
- Lead: Usually a referral
- Discovery: Figure out what they want
- Proposal: Give away your strategy for free
- Build: Create, review, change request, repeat…
- Solution: Finally deploy the stuff you made
Old-school web design is a Solution Last framework because the solution is the final step.
That puts the client in charge of deciding what should be built while you figure out how to make it happen.
You can make more money with less stress if you just do the last step first and start with the solution.
- Solution: Define your solution before finding clients
- Lead: Intentionally connect with people who need your solution
- Evaluate: Make sure they’re the right fit
- Enroll: They sign up for your ongoing solution
- Path: Guide them to success
It makes the whole process so easy you can practically do it in your SLEEP.
The main shift is YOU are calling the plays, not the client.
That’s the answer to those hair-pulling problems.
Q: Why aren’t clients nit-picky?
A: You’re not asking what they want. You’re telling them what needs to be done.
Q: Why aren’t there any change requests?
A: Change the solution, they break the results.
Q: Why can you charge more than everyone else?
A: You already figured out what works. Everyone else is still guessing.
Q: How do you prevent scope creep?
A: You defined the scope before you even looked for leads..
Q: How do you make progress quickly without delays?
A: You stop reacting to the clients feelings and respond to the actual data from your system.
List any major problem with the old-school web design system and you’ll see that it goes away when you flip the system and start with the solution first.
There’s one more huge benefit to having a Solution First agency.
Tomorrow we’ll look at pricing and the math behind your revenue so you can see the impact all of this makes on your earning potential. You’ll get hard numbers showing what your business could look like in the next 6 to 12 months.
I’ll see you tomorrow.
Lee Blue
P.S. Does starting with the Solution First make sense? Let me know if you have any questions. I’ll personally respond.