Hey, it’s Lee.
Here’s how you get business owners to see you as a marketing expert, not just a web designer.
I developed this concept we call Small Favor Marketing that is perfect for this.
You just give people something valuable before you ask them to buy anything.
The trick is, the value has to come before the sale.
You may have tried something that feels a lot like Small Favor Marketing like:
- Free SEO Audits
- Free Website Reviews
- Building Free Basic Websites
- Etc.
But, doing work before the sale isn’t the same thing as giving value before the sale.
In each of these examples, the business owner doesn’t actually get the value until after they hire you.
For example, what good is the SEO Audit, unless they hire you to fix all the problems you uncovered?
Our best-performing Small Favor Offer is something we call Local Legends.
We interview local business owners, write a story about their business, and promote it to people in our local community. They get the exposure whether they ever hire us or not.
We’re seeing response rates as high as 20% and it’s pretty obvious why. Just put yourself in their shoes. What sounds better to you?:
- Get a free SEO audit
- Get promoted for free
Plus, nobody ever gets mad at you. Instead, they thank you for reaching out!
When reaching out feels good, you do it a lot more.
- More outreach
- More leads
- More clients
But something even more important happens.
No one lead feels critical to your success anymore.
When I was living on referrals, every lead felt critical to the survival of my business and my family.
But, once I found a way to connect with business owners whenever I wanted without needing referrals, that pressure totally lifted.
It also shifted my heart.
I went from worrying about:
- How can I land this client?
To caring about:
- How can I actually help this person?
That changed the entire conversation and how these business owners saw me.
I went from stressed and desperate to calm and confident. That changes how you price, how you sell, and how much people want to work with you.
So, now that you know how to get into conversations with business owners whenever you want, but what are the best businesses to reach out to?
Tomorrow you’ll see how this lead generation system connects you with high-value clients instead of the high-stress clients who just want cheap websites.
See back here tomorrow,
Lee Blue
P.S. Do you have any questions about how this works? Hit reply. I’ll personally respond.