DoubleStack Certified Consultant
DoubleStack Certified Consultants have demonstrated real-world proficiency in the areas of driving traffic, lead generation, and client acquisition using a combination of web design, digital marketing, and traditional advertising.
Unlike other certifications which are purely academic, DoubleStack Certified Consultants have both demonstrated academic proficiency in web design and online marketing and have successfully implemented their skills for real-world clients. Not only do they know what works, they have also proven the effectiveness of their skills in the following three areas.
Traffic Generation
Generating traffic to a business's website requires the combination of increasing both the business's visibility and their authority. Visibility means getting the client's business much more exposure in front of the appropriate target audience. Visibility alone, however, will not drive traffic unless the visibility is accompanied by authority. Visibility without authority is spam.
Authority comes from developing trust and social proof around your business through the combination of a professional brand, a website that is accessible on all devices and screen sizes, and a marketing message that communicates clear value.
Traditional web design agencies frequently overlook traffic generation and simply focus on aesthetics. DoubleStack Certified Consultants have demonstrated proficiency in both responsive web design and traffic generation using both paid and organic traffic generation strategies.
Lead Acquisition
Lead acquisition is the skill of converting anonymous traffic into leads that can be nurtured with additional marketing and educational content. Some people will become paying customers on their first visit to your website. Most people will need additional time before making their buying decisions.
DoubleStack Certified Consultants have demonstrated the ability to convert traffic to leads by successfully automating the collection of contact information from people who visit your website before they become paying customers. This enables businesses to educate and nurture their leads into paying customers by staying top of mind as their leads are making their buying decisions.
Client Conversion
Ultimately, the main goal is to convert leads into paying customers. DoubleStack Certified Consultants have been trained to maximize the return on their client's marketing investment. This includes both optimizing conversion rates by developing multiple response channels as well as streamlining the customer onboarding process.
The end result for the clients of DoubleStack Certified Consultants is significantly increasing revenue by having the systems in place to onboard more clients faster and with less effort.
