Founder of DoubleStack
Building websites since 2002.
I'm Lee Blue, the founder of DoubleStack — a six-month mentorship that helps web designers become the marketing expert local business owners call when they need results.
Since 2018, I've worked directly with hundreds of web designers as their personal mentor. Together we've grown thousands of local businesses.
How I Got Here
I started my web design business in 2002. I had the skills. I graduated Phi Beta Kappa and Magna Cum Laude with degrees in computer science and economics. I was confident I could build almost any website anyone asked for. But nobody taught me how to get clients.
That gap nearly ended my business. Then I figured out the difference between being confident in my skills and being confident in my solution.
I stopped selling my time. I started selling a result.
I built the solution first. Then I offered it to the exact people who wanted that result. My income went from freelancer money to business-owner money. Everything changed after that.
What I've Built
My web agency started in 2002.
A WordPress ecommerce plugin.
A secure, hosted payments platform.
The mentorship I run today.
I applied the same pattern to each of those businesses.
Build the solution.
Engage the audience.
Sell results, not services.
What I Believe About Web Design Today
I've watched this industry reinvent itself over and over. DIY site builders. Template marketplaces. The mobile shift. Social media. Now AI.
Every shift makes the same thing true. Selling a website as a standalone project keeps getting harder. Web designers get treated like a commodity and paid like one.
The designers who win become the marketing expert who gets the client found, brings in leads, and keeps customers coming back.
A website is still core to the work. What changes is how it's sold. Not as a one-off project. As one piece of a complete marketing system the client pays for month after month.
That's the shift I teach.
Who I Help
I work with web designers who can already build sites and want to add real recurring revenue. WordPress, Webflow, AI-assisted — it all works. What matters is that you want to work with local businesses in your own community and become the marketing expert they rely on.
If that's you, DoubleStack is built for you.
Where To Find Me
Work With Me
The system, the support, and the guarantee are all on the homepage. Or talk it through with me first — you'll get a straight answer either way.
Book a Call With LeeLee Blue is a web designer and mentor who has been building websites since 2002. He is the founder of DoubleStack, a six-month mentorship that helps web designers become local marketing experts. He has coached hundreds of web designers since 2018.
DoubleStack is Lee Blue’s mentorship program for web designers. Members work with him directly to land recurring-revenue clients and run a complete local marketing system. It is capped at 50 members so each one gets personal coaching.
Lee Blue coaches web designers on how to land high-value local clients and deliver marketing results that keep those clients paying every month. He also runs a YouTube channel with free training for more than 16,000 web designers.
Lee Blue helps web designers who can already build sites and want to add recurring revenue by working with local businesses in their own community.
You can join DoubleStack to work with Lee directly, book a call with him, or follow his free weekly training on YouTube.
On YouTube, where he posts weekly web design and local marketing training, and on Trustpilot, where people he’s worked with leave reviews.