After coaching hundreds of web designers and agency owners I've discovered that there are basically only two ways – two methods – to find clients. It's a lot like Robert Frost's “The Road Not Taken.”
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
Let's take a look at both roads and see which one you'd like to travel.
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Web design is getting cheaper every day. In my opinion, we've pretty much hit the bottom. You can hire a “fully vetted” WordPress developer for about $20/hour from RipplePop. I'm imagining no more than $15/hour is actually going to the developer; probably less.
Not surprisingly, businesses aren't getting results from these low-budget service providers. Herein lies an extraordinary opportunity. Here's how you can make 5x more revenue without working more hours, without learning anything new, and without losing your integrity.
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Everyone says the riches are in the niches but not all niches are winners. Here are the top three ways to pick a bad niche for web design.
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With so much functionality getting added to social media channels is a website even necessary anymore?
There are a bunch of things you can do on social media now that used to be possible only if you had your own website.
For example, you can:
All of these enhancements to social media are very helpful but they don't replace websites.
Here are 5 overlooked reasons why businesses still need websites even in 2021.
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Whether you're creating a lead magnet for an email opt-in, developing a headline for a landing page, or writing the subject for an email it's hard to know what to write.
Developing a hook that will rise above the noise and stick in someone's mind is really hard. To make the problem even more challenging your headline might feel really strong to you but it doesn't produce the results you want – low click-through rates, low open rates, very few leads, etc.
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Lately, I've been in a lot of conversations about the best way for web designers to make the move to go out on their own.
The biggest problem is that the mainstream advice stinks to implement. For example…
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Everyone using Facebook for their business knows that everything is different now.
Ad costs are much higher. Targeting is totally different now – especially because of Apple's iOS privacy updates. Facebook can't even report timely, accurate information on your ad campaigns anymore. So, it is a whole new world out there.
If you're stuck in the old strategies you might not even be able to run ads anymore. But even if you can, you'll go broke on the ads if you can't see what's working.
This is one of my favorite episodes of our podcast so far because not only are you going to get some awesome insider secrets on how to get better results from your Facebook ads – especially after the iOS 14.5 privacy changes – you're also going to get to know an authentic, genuine person who goes above and beyond to help people.
Adrienne has PACKED this 30-minute conversation with incredibly helpful information including access to free training to bring your Facebook Ad account into compliance with the new Apple privacy requirements.
Adrienne is about to tell you how to get your costs down on Facebook so you're paying less for leads.
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Can you think of someone who you thought was going to be sending you referrals but they aren't?
It is really exciting when you meet someone and it looks like they're going to open up a whole new world of clients for you. Maybe you even do some heavily discounted (or even free) work for them because they are going to be sending you leads. But then they don't. No leads. Nothing.
Doesn't it feel totally unfair? How could they be such jerks? It seemed like you could trust them so you got your hopes up. You were ready to go out of your way to prove that you do great work and that you're a great person to team up with because – unlike those other options they were considering – you actually care about your work and your clients.
It's the kind of thing that can really make you angry. If only they would do what they actually told you they were going to do then everything would be great. But it turns out they were all talk and no action.
Don't they realize how important this is to you? This is your job, your life, your family. You were counting on them and they're not coming through like they said they would.
I know exactly how that feels because I was there once too. Then it hit me in the stomach. It's not their job to get clients for me. That's my job.
It's great to get referrals but relying on strangers you barely even know to sustain your business is nuts.
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Most web designers are stuck with a “Solution Last” approach to working with their clients. So, if that's you, then you're forced to market your services which are the same exact services everybody else is offering. So you blend into the noise sounding exactly like everyone else. Even if you do get a lead it's going to be a low-budget, one-and-done project.
Solution First marketing is a dramatically better approach because by developing your solution first you're able to establish yourself with authority and leadership. This leads to better clients, better results, and much better pricing.
Everything makes perfect sense except one thing. How do you get your first few clients? Now let's talk about, how to solve the problem of social proof when you are just getting started?
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Last week we began our series with Solution First Marketing (part 1) and how most web designers actually use Solution LAST Marketing.
When the solution is the LAST thing you do, you end up having to base all of your marketing around your services. That means you end up blending into the noise sounding exactly like everyone else who offers the same services as you do.
This is how we ended up in the price race to the bottom where everyone expects websites to be both cheap and ineffective.
Now let's look at how Solution First Marketing actually works with examples.
This will enable you to:
Get this right and you can more than double your revenue!
Here's how it works.
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