Is “Good Customer Service” Actually Hurting Your Clients?

Do you feel like you're providing more customer service than you can afford to deliver? Maybe you can sustain it for your first couple of clients, but is this scalable? Are you trying to differentiate yourself by offering a higher degree of customer service than your competitors but you still can't charge the rates you need? These are all things you are going to get clarity on during this workshop session.

The problem is the concept of “good customer service” looks different in different industries. For example, good customers service in a restaurant is not at all the same as good customer service from a digital marketing consultant. So, let's get some clarity on exactly what good customer service is and how it is different today, especially for WordPress consultants and web designers.

During this workshop session you will discover:

  • What the “old style” of customer service is
  • The difference between the old style of customer service and the new way to genuinely serve your clients.
  • Three major problems with the old approach to serving your clients
  • How to make the shift and authentically serve your clients at a higher level than ever before in today's new web design and digital marketing economy
  • How to charge 5x to 10x more than your competitors without pricing yourself out of the market.

Meet Beaver Builder Co-Founder, Robby McCullough

Meet Robby McCullough and get a behind the scenes look at Beaver Builder and how it may be the page builder you'd want to use for your next project!

During this conversation, you will discover:

  • How Gutenberg affects the page builder space
  • The difference between Beaver Builder and Gutenberg in terms of who it is developed for
  • Who Beaver Builder is created for and the history behind why it was created
  • New features that are planned and the goals for the future of Beaver Builder
  • The difference between a page builder and a theme
  • Themes that work great with Beaver Builder
  • They types of content you can control with Beaver Builder vs. Beaver Themer vs. the theme itself?
  • Some advanced features that Beaver Themer delivers for e-commerce and marketing
  • The difference between the free and premium version of Beaver Builder
  • The path for how to become a Beaver Builder guru

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What Is That One Little Thing That Will Unleash Your WordPress Business?

Do you ever feel like there's just that one little thing holding you back? You're so close, but just not quite there. You've got great ideas. Your skills are fresh and up to date. When you can get an actual meeting with a lead they almost always become a client. But those meetings are just not happening often enough. What is that one little thing that you need to do that will unleash your business? What does it take to bring it all together so you're on the right track. Your making the money you need and serving your clients better than anybody else. What is that one little thing that brings it all together?

From Amateur To Professional In Three Steps

Close your eyes for a moment and picture in your mind the exact, specific details of the business you want. What type of work are you doing? Who are you working with? How much monthly revenue are you generating? Do you have recurring revenue coming in? What kinds of results are you creating for your clients? What are your clients saying about working with you? How do you feel when you wake up in the morning? How does it feel to tell your parents about your business? Take a moment, close your eyes and get a crystal clear picture of your dream business.

Now, think about the situation you have right now. Do you have a clear path for how you can get from where you are right now to that clear image you just created in your mind?  Are you just accepting any client you can find at whatever price they will agree to? Or, are you ready to put three simple steps in place to bring your dream job you just imagined into reality?

 

3 Goals For Building A Successful WordPress Business

There are three things you absolutely have to have in place if you want to be a success WordPress consultant. In this session we're going to explore all three components. You will come away understanding:

  • Exactly what it takes to make an impact for your clients
  • How to win clients without overwhelming them or scaring them into working with you
  • How to get your clients to understand what you do without smothering them in technical concepts.

Whether you have been running your business for a long time or if you're just starting out, this session is going to redirect your thinking and give you new insight into how to demonstrate the value you deliver to your clients.

Should You Post Your Prices On Your Website?

Whether or not to post your WordPress and web design prices on your website is one of the most common questions I get asked. I think it's very important to explore the answer in depth because pricing is the most critical aspect of your business. If you get the pricing wrong everything suffers: you, your business, your clients, and your clients' customers. Last week we talked about How To Price WordPress Consulting Successfully. But, should you post your prices on your website?

In this session we're exploring 5 critical questions you need to answer about your business, the type of work you are doing, and the type of clients you want to attract. After this session will know whether or not to list your prices on your website and what impact that will have on your business.

How To Price WordPress Consulting Successfully

The prices you charge determine everything about your business:

  • The types of clients you attract
  • The Feast or Famine cycle
  • The outcomes you can generate for your clients
  • The way you view client relationships
  • Whether or not you can even stay in business

If you've ever wondered what you should be charging, how to set your pricing, or what your work is actually worth, this session is for you! Read more

3 Fundamental Shifts To Get Your Website To Attract High-Value Leads

Have you been wondering if the copy on your website is carrying the right message to attract high-value clients?

After personally reviewing literally hundreds of websites for WordPress consultants and web designers, there are three major mistakes that most people make in their messaging and it's totally wrecking their results. Rather than attracting and winning high-value, long-term clients it is having the exact opposite effect on both sides of the coin. First, it is scaring away the great clients they are looking for. Second, it is attracting the cheap, low-budget work-you-to-death clients they are trying to avoid.

In this session you will discover the three ways to dial-in your site's copy and messaging so that you're talking to the people you are actually trying to attract.

If you want to protect yourself from the low-budget, stressful, waste-of-time projects while attracting the high-value, long-term clients who you can genuinely help… AND you want your website to contribute to this goal, this session is for you!

3 Different Ways To Build A WordPress Business

There are three approaches to WordPress development. All three are legitimate, but they all result in different paths for your business.

We're going to explore each path so you will discover the best approach that will enable you to hit the goals you have for your career and your business.

The surprising thing is that these three approaches are not linear, or sequential. For example, a lot of people think they can start out just implementing WordPress sites – putting themes and plugins together. Then they'll learn to write some code… maybe build a custom plugin. Then they'll start winning high-value jobs once they have more advanced skills. The truth is, it doesn't work like that.

Stop doing what everyone else does and get clarity on how to develop your skills, your mindset, and your business to make your dream job your reality.

This Is Why Doubling Your Prices Makes It Easier To Win Clients

Why aren't you charging more? Is it because you're not worth more or is it because you'll lose your clients and price yourself out of the market if you double your rates?

I'll tell you right now, I'm working with WordPress developers who have gone from selling $500 projects to $5,000 projects and – not only did they not lose clients – their clients are actually thanking them. But there's a catch – and that's what we're going to be talking about in this session.

During this session you're going to discover the secret to raising your rates dramatically without pricing yourself out of the market. I'll also tell you why I paid someone $1,000 just to check a checkbox in the WordPress admin dashboard for me… and I was thrilled to do it!

  • If you want to differentiate yourself from all the low-budget developers out there…
  • If you want to go beyond just hacking out quick, cheap projects…
  • If you want to build a business that makes a difference for you AND your clients…

This is the next step you need to take to build your business the right way – right now!