The New Way to Sell Websites to Local Businesses
The old way of selling websites has stopped working. Here are the three questions Lee Blue asks local business owners to land $5K–$20K website packages instead.
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The old way of selling websites has stopped working. Here are the three questions Lee Blue asks local business owners to land $5K–$20K website packages instead.
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How to sell SEO services as a web designer in 2025 now that AI has changed everything.
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Creating value for your clients doesn't have to be hard. Here's what we put in our best selling web design packages.
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I was making around $70,000 a year, which is pretty decent money. But I was working way more than 40 hours a week. These three shifts were my breakthrough.
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This is how I turn $500 projects into $20,000/year clients by getting my clients to sell upgrades to themselves.
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This is why some web designers are winning big while everyone else is panicking. Discover how to become a web designer your clients need.
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Watch me build a marketing funnel that we charge at least $1,000/month to manage. We'll cover the entire process from defining a client persona through nurturing leads into paying customers. I also list all the tools I use to implement all the features.
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Discover our library of local business marketing services and how to bundle them into packages that convert.
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Why most web designers struggle to get high-paying clients (and how to fix it)
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If you feel stuck trying to pick your ideal web design niche, just start with this one. It is the fastest way to start landing good clients.
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This is one of the most important video tutorials I've ever published because of the earning potential it represents for us as web designers. We go step-by-step through the process of building Google…
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When it comes to getting leads, the deck is stacked against us. A web design business is one of the hardest small businesses to get sustainable for a variety of reasons that feel really unfair to me.…
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There is a certain mindset that has a precondition paradox where the requirement to START doing something IS the RESULT of having already done the thing. It is a nasty trap that is virtually…
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Have you ever had a client ask you to do something that YOU KNOW is a bad idea, but you have to do it anyway because the client isn't respecting your authority?
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Dave went from $50k to over $175k in less than a year with a new approach to web design called the Authority Framework.
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Do you ever feel chaotically busy but you're not actually making that much money? Here's the five-step pattern I used to break this cycle and launch three $1 million businesses. I've never seen any system create more 6-figure web designers than this.
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I don't feel an ounce of awkwardness over high-ticket offers and neither will you once you've got this superpower.
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Let's talk about how we're getting leads for free. So you don't have to buy ads, you don't have to pay for leads, it just takes a little bit of time to do some outreach. We're seeing 10 to 30%…
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Have you ever heard of web designers using a data-driven approach to onboard web design clients? It’s not a new idea. People in other industries do this all the time. It’s just not very common in the…
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I'm not worried about AI driving the price of websites down to zero. There's a much more subtle threat that is going to wipe some web designers out that nobody seems to be talking about.
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Does it feel like all the leads you're getting are people looking for low-cost websites? When you offer other services like a marketing plan or even just a maintenance and support plan, they don't…
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Want some fresh ideas for upsells you can offer your clients that will add more value to your projects and create better results for your clients? Check out my top 5 hottest upsells! These are not…
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Most of the web designers I know (myself included) don't really like dealing with invoicing clients. Here are a few strategies I use that make the process run much more smoothly and with less stress.…
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For almost 10 years I thought I was doing the right thing by trying to build a referral network for web design leads. I was going to BNI groups and trying to "sell the experience" of working with an…
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Following this popular, mainstream advice caused a multi-year delay in launching my career. I thought launching a web design business was more complicated than it actually was. I felt so busy working…
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There are 260 work days in the year. If you work eight hours per day, that means you're working 2,080 hours per year. If you want to make $100,000 take home income, you need to be making about $48…
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There was a time when I felt burned out. I had built hundreds of websites. Nothing felt new. I kept trying to get clients because I had to make a living. But when leads came in I almost felt…
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If I could go back in time to when I was starting my web design business, this is what I would tell myself.
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Don't waste your time giving away free websites to build your portfolio. You don't need a portfolio to land clients. All you need is a good offer. Here are three different ways to present your offer…
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This three-step shift dramatically improved my business both in terms of profit margins but perhaps even more importantly, in terms of how I felt about myself, my work, and my clients. Web design has…
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The price race to the bottom is one of the biggest problems in web design right now. Here's the formula to break that cycle and get massively more profit from each project.
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Shifting from services to solutions also requires a shift in the way you get clients. Here are five examples of how to get leads for a Solution First agency that you can't do with a traditional web…
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I've noticed that in both business and in life, it's common to have to make decisions without all the information you need to know exactly what the outcome will be. Annie Duke wrote a book called…
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Selling - or even offering - site audits and/or consultations has a very low conversion rate. In other words, that offer doesn’t generate leads very effectively anymore for three major reasons. It’s…
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It's fun to look at all questions I've gotten throughout the year and tally up the stats. Here are the top five most-asked questions this year (and the answers). What Should A "Jack of All Trades"…
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There are a lot of people overwhelming their clients in the name of over-delivering. Are you one of them? Two Types Of Over Delivering There are two ways to over-deliver; one bad and one good. You…
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We more than TRIPLED our revenue when we began to package our services together into a solution. It can be a little confusing to understand what a profitable solution looks like. So, here it is -…
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Yes, citations still matter but not in the same way that they used to. There was a time when using services like Yext or BrightLocal to blast out your local business information to dozens, if not…
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One thing I've realized is that when you're offering something good, there are essentially infinity clients. This is especially true when you're doing something significantly different and better…
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Web designers are losing money on unreasonably restrictive niches. Discover how to find profitable web design niches. Web designers get more clients at higher prices by focusing on serving a specific…
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Everything about web design is constantly changing... except the web agency business model. There is a new model for web agencies that generates far more leads and is at least 3x more profitable. The…
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Most web designers try to get leads in the hardest way possible. Why do we do that to ourselves? There are only two ways I know of to get leads for web design and digital marketing. Get more famous…
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Get in the weeds. Lose the leads. When I learned the difference between lead generation and closing sales, it changed everything for our web design agency. In the beginning, I didn't distinguish…
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Offering "websites to business owners" doesn't get you leads anymore. Here's the fix with a template and some examples. Presenting your web design business as a one-stop shop or a buffet of technical…
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Have you ever noticed how there seem to be three broad categories of clients for web design? There are the low-budget ($500 or less) do-it-yourself people. They are served with platforms like Wix.…
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It took years for me to uncover two forehead-slapping realizations that were costing me thousands of dollars on every project. Seriously, this is the difference between landing a $1,500 project and a…
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I talk a lot about how to find leads for web design, especially high-ticket, recurring revenue clients. Once you get a steady flow of leads coming in, the next step is to figure out when to hire your…
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I used to price web design and digital marketing based on hours and effort. Then I realized that was stupid - both for my agency and for our clients. Warning: This gets a little math-heavy at the end…
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Most of the advice I've seen about selling websites to local businesses suggests that it's best to find businesses that don't already have a website. Then they show you how to do something like…
Read More →Here are a few low-tech, easy-to-implement ways to track referrals for commissions without having to set up call tracking or an "official" affiliate program. My recommendation is to start with the…
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Ever since I started working with WordPress over 10 years ago I noticed something weird. Take any kind of web design or development job and add the word WordPress to it and you instantly take a pay…
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I'm going to show you exactly how we get all of our clients on a monthly plan and what we charge for those plans. Then I'm going to give you 7 awesome ideas for services to offer your clients that…
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Obviously, 2021 was a wild year, especially for us as web designers. Here are five of the most significant changes that I've made this year that I think will have a big impact going into 2022.
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I don't believe freelance web design is going to remain viable as a full-time source of income as we move into the new year - and there are a lot of reasons why. Who Is Going To Get Hit The Hardest?…
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Have you ever created something that people paid money for? I don't mean have you ever done something that people paid money for because everyone with a job could answer yes to that. I also don't…
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A lot of web designers are caught in the loop of trying to offer more for less until their profit margins are virtually gone. There are two ways to charge more without losing clients to cheaper…
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This is how you package web design when targeting a niche market. When you buy a deck you don't just want the wood and nails. You want a fun, outside place to hang out with your family and friends.…
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A lot of people think of Semrush as a keyword research tool - which it is - but it is actually a lot more than just that. I've personally been using Semrush (free trial affiliate link) for almost a…
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I was asked how to bundle SEO services into a web design package that generates recurring revenue. The problem is, I don't really like "normal" SEO. Instead of talking about all the boring SEO stuff…
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I got two questions from our Facebook group today. What's your favorite business book? What's the worst pricing model for web design? So, I'm sharing one of my favorite books that really changed my…
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I've launched three 7-figure businesses. I've also launched a few businesses that were complete strikeouts. In the process, I've discovered a really simple, three-step process for making sure you've…
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Here's how to create profitable projects even if the client has a small budget. What Problem Are They Trying To Solve? Usually, the reason clients come to you with a small budget is that they just…
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Impostor syndrome is a ghost in everyone's closet but it doesn't have to be as scary as it may seem. Here's how I leverage impostor syndrome to my advantage. Once you get this dialed in, you'll be…
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The key to getting your client to see your value is to set the right first impression. That means guiding their thinking with the questions you ask so that they understand that you are helping them…
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Web design in general and WordPress development have become very crowded markets. If you want to know how to rise above the noise and attract bigger clients without lowering your prices , Chis Lema…
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Especially for people like us in the tech world where everything is always evolving it's easy to feel like you're always on the hunt for the new thing. Well, here's how we hack the whole system so…
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Josh has built a following of over 22,000 subscribers on where he's got videos on everything from Divi tutorials to sales and marketing strategies for web designers. Today, Josh takes us through his…
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After coaching hundreds of web designers and agency owners I've discovered that there are basically only two ways - two methods - to find clients. It's a lot like Robert Frost's "The Road Not Taken."…
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Web design is getting cheaper every day. In my opinion, we've pretty much hit the bottom. You can hire a "fully vetted" WordPress developer for about $20/hour from RipplePop . I'm imagining no more…
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Everyone says the riches are in the niches but not all niches are winners. Here are the top three ways to pick a bad niche for web design. What We're Looking For When identifying a good target market…
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With so much functionality getting added to social media channels is a website even necessary anymore? There are a bunch of things you can do on social media now that used to be possible only if you…
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Whether you're creating a lead magnet for an email opt-in, developing a headline for a landing page, or writing the subject for an email it's hard to know what to write. Developing a hook that will…
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Lately, I've been in a lot of conversations about the best way for web designers to make the move to go out on their own. The biggest problem is that the mainstream advice stinks to implement. For…
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Ad costs are much higher. Targeting is totally different now - especially because of Apple's iOS privacy updates. Facebook can't even report timely, accurate information on your ad campaigns anymore.…
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It is really exciting when you meet someone and it looks like they're going to open up a whole new world of clients for you. Maybe you even do some heavily discounted (or even free) work for them…
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Most web designers are stuck with a "Solution Last" approach to working with their clients. So, if that's you, then you're forced to market your services which are the same exact services everybody…
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Last week we began our series with Solution First Marketing (part 1) and how most web designers actually use Solution LAST Marketing. When the solution is the LAST thing you do, you end up having to…
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Do you ever feel like all the referrals you get are for really small projects? Or, maybe they are demanding projects but with small budgets? How do you break away from that and upgrade to clients who…
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Sometimes you just need to be inspired. If that's you, don't miss this! You could be looking for work , trying to find WordPress help , or looking for a community that will support your mental health…
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Today, we've got Patrick McCoy and we're talking about WordPress page builders and all kinds of stuff surrounding that topic like the impact page builders have on core web vitals. where he does…
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This 45-minute session with social media genius Heather Cox will pack your brain with social media marketing strategies for yourself and your clients. Heather has been managing social media for 14…
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If leads used to just land in your lap but now the referrals are drying up, here's you to find better clients by switching from low-ticket freelancing to high-ticket consulting. We'll take a look at…
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From Losing Everything To Having Everything In Less Than A Year When that divorce happened, I lost everything. I didn't have one dollar. I was living on a friend's couch. I was terrified I was going…
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Here's the situation. You've been working with a client for a while and you're getting them good results. Their social media channels are growing. Their website is getting more traffic. The email…
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You will... Make more money Get better clients Build your business faster ...when you learn to stop pleading for work and instead start pitching your solutions. In the next few minutes, you'll…
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What makes you different from a low-budget, garden-variety web designer? If you want to charge more, what makes you better than the lower-cost alternatives? As you’re answering these questions in…
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If you're trying to build a long-term, sustainable business for yourself, there's a new pattern for success. The Outdated Approach The old story goes like this: You have no portfolio Build “friend…
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The first 8 minutes are dedicated to unpacking the best way to handle shipping rates for an e-commerce site. Shipping rates are a major speed bump in the checkout process. Smooth that out and you'll…
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Here are some often overlooked but very important points for getting dramatically better results with Facebook ads. We’ll be looking at both the ad as well as the landing page receiving the traffic…
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Last week we talked about the five major shifts required to become an online marketing consultant rather than just a garden-variety web designer. The two big takeaways were that once you make those…
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This isn’t a glass ceiling. It’s very easy to see. Just do the math. If a business owner wants a website there are a bunch of options. Wix and Squarespace are options in the $250 price range for DIY…
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One of the big omissions I see on a regular basis is that web designers tend to not have an "About Me" page. Or, if they do have an "About" page, the content isn't helping them drive leads. Here are…
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This global pandemic has put the final nail in the coffin of freelance web design. The industry has been slowly fading away over the last few years and now I believe it's totally dead in the sense…
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People no longer buy "web design" for the prices you probably want to be charging. Many web designers, however, are still trying to generate leads for traditional, old-school web design. You are…
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When most people start their web design businesses they position themselves as a resource for any business to get a website. The problem is, you quickly run out of friends and family to build…
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In less than 20 days Robyn and Nathan landed over $20,000 worth of new business. Since then they've continued to land high-ticket clients including one immediately before we started recording this…
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Does it feel like you're only attracting clients with tiny budgets? How do you reach high-paying clients? The answer is very simple. It's not easy, but it isn't complicated. Here's how. There Are…
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Have you ever wondered how to price your work? You want to offer good value but you don't want to undercut your own prices. What do you do when a client shows up and they have a budget that's way…
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Most web designers are stuck in an outdated mindset walking their clients through the same old tired 5-step process everybody else is using shown below. Discovery : Figure out what the client wants…
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Most web designers all say the exact same things on their websites. They market themselves by listing the same set of skills that everyone else lists and then they wonder how to stand out from the…
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Are you building a business that will give you the stability and financial freedom you need? Or, are you just job-hopping without benefits? Check out this quick quiz. I'm going to ask you five…
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Over the last 18 years in web design, I have recognized that there is one shift that will open the door to a vastly more successful business for you and dramatically better results for your clients.…
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What's the difference between repeat business and recurring revenue when it comes to web design? The difference is actually a lot larger than most people think because it impacts: the consistency of…
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A common solution for clients who can't afford a high-ticket solution is to offload the majority of the work onto them by training them on how to build their own website. You set up the core…
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As you may know, I talk 1:1 with web designers who want to find higher-paying clients . DoubleStack is all about helping web designers graduate up from one-off projects and into landing long-term…
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Most of the web designers I talk to say that their #1 problem is finding clients. The truth is they can find clients BUT the clients they are finding aren't coming with a budget. In other words, they…
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After personally providing one-on-one consulting and mentoring with hundreds of web designers and talking with thousands more in conferences and meetups it has become clear that there are five things…
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I'm not asking what you will do if your client says no. If you get a lead and they decline your offer, what are THEY going to do next? Answering that question will give you insight into how you've…
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Have you ever thought about trying to generate leads by offering free services? For example, have you posted in Facebook groups or cold emailed somebody offering things like: Free site audits Free…
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Valerie has made some very effective changes that have enabled her to more than double her web design business in about eight months. When Valerie and I started working together she already had about…
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Last week we talked about the Top 5 Pricing Models For High-Ticket Web Design . That opened up a great set of conversations about everything from feeling like a jack of all trades to value pricing .…
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There has been a lot of creativity lately with how web design consultants charge for their work. Let's look at the top five different pricing strategies that are popular right now and get some…
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Pricing is one of the most critical components for building your web design business. Set the price too high and you scare off all the clients. Set the price too low and you burn out. But, how do you…
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Most web designers who try to start their own business burn out and fail because they start with a foundation that will not generate the income they need fast enough. There are five fundamental…
Read More →Everybody knows web designers need to adapt to today's new economy. But, what does that look like for you? Today, we're going to look at three things that are going to have to change. Your Business…
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Over the last few weeks, I've been busier than BECAUSE of the Coronavirus lockdown. Let's talk about how you can find clients right now even though nobody is looking for a new website. During this…
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Now, more so than ever before, it is your chance to legitimately save the world. You can take this as a great opportunity or you might find this to be hard-hitting. Either way, the truth is that if…
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Have you ever explained all the awesome stuff you can do for a client - They agreed it was awesome - You told them the price. Then they said, "I can't afford that."? This happens when your price…
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If you are a "Jack of all trades" person who can do a lot of great stuff, are you successfully monetizing that or do you find that clients just aren't willing to pay the prices you want/need to…
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I've seen so many people fail because they couldn't overcome this one thing. Over the last two years, I've spoken with literally thousands of web designers and WordPress developers at WordCamps,…
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You do not have to have a portfolio to win great clients. There... Feel the relief. Building a portfolio to showcase your work and win clients is the old way to market a web design business . Today,…
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Most people I talk to would like to add at least $5,000 to $10,000 per month to their income. That's $60k to $120k per year. Can YOU earn that much? Think about two things. First, how much money do…
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What is the #1 thing you feel like you need right now? Is it more leads? A steady flow of clients willing to pay higher prices? If you feel like the most important thing to figure out is how to…
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You know that feeling when you get a lead or a referral and it's exciting. So you go and meet with the client and the meeting goes great. They love your work. You're excited to take on the project.…
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I frequently get asked about which online courses I like or would recommend. There are so many different online courses covering such a wide variety of topics and new ones get created all the time.…
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Learn To Think Like Your Clients If you only get one thing from this post, take this with you. The secret to attracting and winning high-ticket web design clients is to offer them what THEY want NOT…
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There are some really big changes taking place right now in the web design world especially when it comes to pricing WordPress projects. There are two fundamentally different approaches to pricing.…
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Give yourself a moment to think. If you want to hit your goals you need clarity about what you're trying to achieve. What your life would be like if you owned your own web design business that…
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Today, with so many different ways to get a WordPress website, the cost for a WordPress project is all over the board. If someone is looking for a WordPress site they can go on Upwork, Fiverr, or…
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How do you get clients if other people are offering similar services to yours for a lower price? This is one of the biggest questions facing talented web designers and WordPress developers right now…
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Should you publish your prices on your website? If so, how do should you do it? Should you give fixed prices, hourly prices, bundled package prices, price ranges...? These are questions that come up…
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When I first spoke to Jeff, he only had one client who paid $800 for their website. He didn't feel like he could justify charging higher prices because he saw what people on Upwork and Fiverr were…
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The secret to moving into high-ticket web design and WordPress consulting is discovering the difference between implementation and transformation. Once you make that shift, all of the traditional…
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I've reviewed well over 1,000 websites from WordPress consultants and web designers and consistently see one thing missing from their websites... and it's killing their conversions. It's very common…
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Here are five questions to ask yourself before you jump into blogging - for yourself or for your clients. Everyone is talking about the benefits of organic SEO and how it drives free leads forever…
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The truth is that there are only two things holding back most web designers and WordPress developers from running a 6-figure business: Their marketing Their mindset Once those two things are dialed…
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The main things holding most WordPress consultants back from hitting their income goals aren't even real things. They are myths and mindset issues. The truth is, right now is the best time ever to be…
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Here are some red flags to look out for as a signal that your mindset is in the wrong place. Do your clients say your prices are higher than they were "expecting?" Do you find yourself falling into…
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Last night I was talking to my daughter about her business because she's getting serious about taking it from a hobby to an actual business that supports her. Of course, we talked about pricing,…
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The best way to boost your online sales just got a lot easier (and more affordable)! The most powerful thing you can do to increase the revenue from your ecommerce store is to keep your customers…
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I consistently notice three sneaky areas that silently drain people's web design businesses. In this session we're going to shine light on these three areas: Client Acquisition Costs How to avoid…
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This is all about how WordPress consultants can streamline their workflow and their cash flow while also providing a better client experience. Here are some of the things we'll be covering: How to…
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If you want to get away from low-budget, small projects and you're thinking about raising your rates, there are three different pricing strategies you might be considering. In this session, we talk…
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Have you ever wondered how some people are able to sell five-figure WordPress projects while everyone else is struggling to squeak out even $1,500 for their work? What's the secret? Do they have…
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Last week we talked about how to get the confidence to raise your rates . After that session people were asking how to know if they were actually ready to make that price shift. I was getting…
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You know that feeling you get when you're trying to win a client but you don't want to scare them away with your price? Then you wonder if they are getting quotes from anyone else? What are those…
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With all of the different ecommerce options for WordPress available in 2019, let's explore a few of them and unpack the differences because you'll save yourself a lot of time, money, and frustration…
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It's almost impossible to stumble into success in the WordPress/web design world today. There is too much competition. Businesses are tired of hearing the same old, "Do you want a new website?"…
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There are three things that high-ticket WordPress consultants do that differentiate them from all the low-budget developers. We're going to dive into all three of them right now. This workshop is for…
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If your marketing is ineffective then you won't be generating leads and winning new clients. That means you're not in control of your cash-flow. If you're not in control of your cash-flow you don't…
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Where Are You Going To Be In Five Years? What word or phrase would YOUR CLIENTS use to describe what you do for them? Would they call you some type of technical implementer? Or, do they think of you…
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Over the weekend I found myself on an island three miles offshore as a wind storm was rolling in. There were white caps on the water. The sky went dark. I was alone on a kayak. As I was making my way…
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What is the difference between dabbling as a freelancer and running a serious 6-figure business? In other words, what do you need to do to differentiate yourself from the low-budget competition so…
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There are a bunch of myths floating around about WordPress and web design. If these myths are believed, it will stifle people's businesses - or, even worse, it forces people to lose their jobs…
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What do you say when someone says they don't need you because they already have a Wix website? Why is working with you different and better than? Are you relying on your personalized customer service…
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Are you getting leads from your website? Do you feel like you can knock the ball out of the park for your clients, but when it comes to writing copy for your own website it's so much harder? I have…
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Do you find that if you can just get a client to sit down at a meeting with you they almost always say yes? If you can just get them to talk to you, then things almost always go really well. So why…
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I want you to meet Bryan because he is a perfect example of how you can go from really struggling to get by all the way to absolutely crushing it in just a matter of a few weeks - not months, and…
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When you meet with your clients, are you having a "discovery session" where you're asking questions like: What types of clients are you trying to attract? Who is your ideal client? How do you want to…
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Do you feel like you're providing more customer service than you can afford to deliver? Maybe you can sustain it for your first couple of clients, but is this scalable? Are you trying to…
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Meet Robby McCullough and get a behind the scenes look at Beaver Builder and how it may be the page builder you'd want to use for your next project! During this conversation, you will discover: How…
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Do you ever feel like there's just that one little thing holding you back? You're so close, but just not quite there. You've got great ideas. Your skills are fresh and up to date. When you can get an…
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Close your eyes for a moment and picture in your mind the exact, specific details of the business you want. What type of work are you doing? Who are you working with? How much monthly revenue are you…
Read More →There are three things you absolutely have to have in place if you want to be a success WordPress consultant. In this session we're going to explore all three components. You will come away…
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Whether or not to post your WordPress and web design prices on your website is one of the most common questions I get asked. I think it's very important to explore the answer in depth because pricing…
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The prices you charge determine everything about your business: The types of clients you attract The Feast or Famine cycle The outcomes you can generate for your clients The way you view client…
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Have you been wondering if the copy on your website is carrying the right message to attract high-value clients? After personally reviewing literally hundreds of websites for WordPress consultants…
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There are three approaches to WordPress development. All three are legitimate, but they all result in different paths for your business. We're going to explore each path so you will discover the best…
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Why aren't you charging more? Is it because you're not worth more or is it because you'll lose your clients and price yourself out of the market if you double your rates? I'll tell you right now, I'm…
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It used to be easy to sell websites for respectable rates. Today, if you want to onboard high-value web design clients you do it without selling websites - or anything else. In our last DoubleStack…
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If you've been working with WordPress for any length of time, you have probably heard at least one - if not all - of these client objections. Let's take a look at a few of the most common objections…
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How long does it take to build a 6-figure WordPress business and how can you get there as fast as possible? We're going to answer those questions by exposing the REAL problem holding people back so…
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If you want to charge more than everybody else you have to do something different from everybody else. You can't simply 10X your prices if you continue offering the same things as everyone else who…
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All potential clients fall into one of these two categories. Are they curious or are they committed ? The problem is that it's not always obvious which category you are dealing with because the…
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Your business will never outgrow your mindset. Your beliefs are the lens through which you see the world. If you don't believe you can overcome serious challenges then you won't be able to have the…
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If you have seen The Matrix, then you will understand what I mean when I say that this is a red pill / blue pill session. You're about to learn the truth about why the prices of WordPress sites are…
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More clients, more money, and more time - that's what everyone is looking for but those are NOT actually what you need to build a 6-figure WordPress business. Those are just the symptoms and they…
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Selling WordPress maintenance plans is totally different today compared to just a year or two ago. That is why most WordPress consultants are failing to get clients signed up for monthly retainers.…
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There are two types of WordPress consultants: those who are setting themselves up to burn out, and those who are positioning themselves AND their clients for success. Both groups are almost identical…
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Most WordPress developers I talk to have an upside-down view of how scarcity affects their business. Most people think that scarcity applies to clients. In other words, the thing that's in short…
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What was in your heart when you first decided to go into business? Is that what you're doing now? If not, why not? Are you still doing the same stuff today that you were doing last year? Is the…
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Are you using your experience to drive results for your clients or are you still waiting for them to tell you what to do? Your experience is one of the most valuable things you have. If you're not…
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High-ticket, awesome clients sometimes start out with low-budget projects. Today, we're talking about how to make that transition. Is This A Good Client? First, we have to make sure that the client…
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If going out and connecting with new clients isn't your idea of how to have a good time, let's get that fixed right now. You don't have to be an outgoing extrovert to be successful at winning new…
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Are you looking for BIG results? Whether it's in your business or in some other area of your life, there's one secret that tends to be elusive when it comes to getting big results. We're going to…
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Most of the WordPress developers I talk to want to raise their rates, but you can't just raise your prices without justifying the value of your work. So, what's special about you? What do you have…
Read More →Mainstream Advice vs. What Actually Works - One of the big reasons WordPress developers are not successful at raising their rates is that the mainstream advice is leading them astray. What makes this…
Read More →How to avoid cheap clients who make you feel like quitting - that's what we're talking about today. Have you noticed that the clients who pay the least always want you to work the most? Have you…
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Most people consider selling WordPress sites on subscriptions for two reasons: The client can't afford the full price of the project up front The WordPress developer wants to start building recurring…
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Whether you are implementing a funnel to win customers for your clients or you're trying to find clients for yourself, here are three things WordPress developers need to know about Sales Funnels.…
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Do you feel like you're trying really hard but you just can't seem to find the clients you're looking for? Solving that problem is what today's training session is all about. Here's what we're going…
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This is the most powerful thing you can do your business - and, honestly, your life. Your business will never outgrow your beliefs . So, if you want to have a successful business you have to develop…
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This is an awesome training session because I'm going to point out a big list of things that seem like they are helping, but really they are just sucking away your time and burning you out. Then I'm…
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All WordPress developers know how important WordPress Maintenance plans are. It's basically malpractice to build a WordPress site without offering one. The problem is, most clients aren't buying…
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How many times have your clients told you, "I can't afford that!" This is one of the most common objections you'll get when presenting proposals to your clients. The interesting thing about this…
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Very few people build new websites during Thanksgiving and Christmas. This means web designers who rely on building and updating websites are going to be entering into the "seasonal famine" time of…
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If you want to bring in a consistent, steady $5k to $10k per month with your WordPress consulting business it takes a lot of work. There is no secret trick or special thing that I know - or that…
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Last week we went through an easy exercise to discover your ideal pricing. I got a lot of feedback from that and it basically all came down to two points. Most WordPress developers want to (at least)…
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If you're reading this, you should double your rates. Here's why: You want to do the best job possible You genuinely want your clients to get results You should be paid fairly for your work By…
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Most WordPress developers should (at least) double their rates. How does that make you feel? Are you thinking there's no way? Are you coming up with excuses for why you can't do that? Or, are you…
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Let's talk about winning better clients and high-paying projects with confidence because you have probably only been told half the story. Just Be More Confident One of the things that really grinds…
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Building a portfolio is a waste of time, sweat, and money because you don't have to have a portfolio to sell high-value WordPress sites to your clients. In this training session, we're talking about…
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Have you tried getting your clients on a monthly care plan for their WordPress site? If so, you're probably finding that it's becoming increasingly difficult to get clients to agree to these plans.…
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In this free training session, we go over three different business structures and strategies commonly used by WordPress freelancers. We'll talk about: How good intentions can lead to bad results Why…
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I spend a lot of my time working with WordPress freelancers and consultants. Most of the time, they charge about $25/hour. They could - and should - triple their rates. But, you can't just raise your…
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In the last month alone, I've spent over 50 hours speaking individually with WordPress freelancers about the challenges they are facing in their business. The #1 problem everyone wants to talk about…
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The answer to this question is the difference between fighting for $194 projects on Upwork and winning long-term relationships with high-value clients paying you the prices you are really worth. If…
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Here is an exact quote from a comment on one of my Facebook posts about WordPress development and freelancing. Been in the business 20 years. Wordpress has always attracted the low end client. When a…
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I've been working with WordPress for over 10 years and I've seen the world of WordPress freelancing go through three different phases. As time moves on, the things that used to be effective and…
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I have talked with a bunch of WordPress developers who have been freelancing for years and they all say the same thing. It used to be easier to sell WordPress websites. Even people who were making…
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If there was a point in your client meetings where you were losing the sale... Or, if there was a certain thing you were saying that was causing you to leave thousands of dollars on the table...…
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Yesterday, I sold a $7,700 WordPress project with a Google Doc. Today I'm going to tell you how I did it. As you may know, I've been inviting people to talk to me for free through our Facebook group,…
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Wouldn't it be great if you could just skip past the whole "selling" phase of the client relationship and just go straight to doing awesome work together? Nobody likes being pushy, talking about…
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If you could hand-pick your ideal client, what would that look like? Would it be a business owner eager to get traction and server her clients? Would it be someone who listens to what you suggest and…
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Are you waiting for a client to send you copy for the website? Do you have proposals sitting out there but nobody is getting back to you? Are you ready to really crush it but your client is dragging…
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If the #1 concern on the minds of WordPress consultants is needing more WordPress clients , the #2 concern is where to find them. I have the opportunity to speak to a lot of WordPress developers…
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I talk to a very large number of WordPress developers and the main question on everyone's mind is this. How can I get more clients? Today, we're going to dive into that question and take a really…
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This is the final step in our 5 part series on the critical shifts you need to make in your business to break free from low-budget, inconsistent projects so you can start winning high-ticket projects…
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Now that we've talked about what it takes to transform your business in our previous sessions: Step 1: Start leading your clients with integrity Step 2: Transform your offers Step 3: Transform your…
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Are you having a hard time communicating your value to your clients? Are you worried about losing projects to people who are willing to work for a lot less? Do your clients drag their feet and draw…
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Today we're talking about Step 2 in our 5 part series on building a 6-figure WordPress business. In step 1 we talked about the transformation you need to make to your business that will fundamentally…
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It's no secret that WordPress is booming right now. According to W3Techs , as of June 2018, WordPress is used by 59.9% of all websites using a content management system. This accounts for 31.1% of…
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Have you ever built a website that made your client more money than you charged to create it? If not, how did you justify the price? Was it just based on how much time you spent working on it?…
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Why are most WordPress developers paid so little… and how are the elite WordPress freelancers making so much money? I was really curious about this, so I spent some time digging in to see if it is…
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When you're creating your website, how do you decide what you should put on it? Usually, there are three categories of content. It's common to see a portfolio of work or a list of notable clients. If…
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Lately, I've been hearing WordPress freelancers say that their business is slowing down and that it's harder now than it used to be to find clients. And, the clients they do find are not willing to…
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There are a lot of things that go into making your WordPress business successful. Developing skills to build fast, stable, clean WordPress sites. Learning how to use ecommerce. Understanding various…
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Are you stressing out over where you're going to find your next client? Have you ever been in the situation where you have more work than you know what to do with, so you're working crazy hours?…
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Are you sweating the price that you put on your proposals worried that if you charge too much you will price yourself out of the market and lose clients to people willing to do all that work for…
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You landed a great new project and you're beaming! You pour everything you've got into just crushing this site for your client. You love what you've created and it turned out even better than you…
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If you find yourself talking to your clients about why working with you is better than them hiring a less expensive developer or even building their own website, this video is a must see. The problem…
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One of the most frequently asked questions you are going to get from your clients is, "What is your hourly rate?" The way you answer this question is critical. This could be the thing that turns…
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I need to clear up some confusion. Previously, I had said that the way you break free from low-paying WordPress projects is to stop selling websites and start selling you. I didn't just mean change…
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This video is a little bit different because we're doing a live website review. Someone from our Facebook group shared a link to their site and we're going to talk about what she's doing that great…
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In this video we talk about three things: Why you might want to charge per page instead of per hour Things to keep in mind if you charge per page Why charging per page is not the best way to help…
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I went to see Infinity War with my daughter and immediately learned a cool lesson about working with WordPress. #NoSpoilers There are 2 essential character traits you MUST have if you want to reach…
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WordPress developers are notoriously underpaid. In this video, let's talk about one of the BIG things that's keeping your prices down. Fix this problem and you can triple your rates overnight. It's…
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When you have a relationship with your client - the cool thing about the relationship is that they know a ton of stuff that you don't know. And also, you know tons of stuff that they've never heard…
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I've been hearing a lot of people talking about the WordPress market shrinking and that it's getting harder and harder to find clients. That's a pretty broad statement because there are so many…
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After talking about the Crazy, Scary Call With A Client, I had with a client where her theme basically blew up, wrecking her whole site, I started getting messaged with loads of questions about…
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It started with an email that said, "Hey, I've got a problem with my WordPress site. Can you give me a call?" So I call her to discover that she was moments away from launching her website. She and…
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Let's talk about pricing. Should you list your prices on your website? Should you have a pricing page? If you list prices that are too high will that scare away potential clients? What if you list…
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When you're starting your business, one of the first things you think about is your website. How can you get a website that you can afford, looks great, and inspires your visitors? If your website looks unprofessional, it's an immediate turn-off. On the other hand, hiring a web development agency can cost thousands of dollars to build and even more to maintain. Here are some things to consider for your busin
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Everybody running a business and trying to sell something wants and needs leads. In other words, you need some way to get in touch with people who are interested in your products and services. A lead is a person who is at least somewhat interested in what you're selling. They are shopping around for the type of product you are selling and you want the opportunity to connect with them to see if, perhaps, they might buy from you and become your customer. So, naturally, generating leads is a really big deal for anyone running a business. So, let's look at some ideas for how you can generate leads online through your website.
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We saw that in the battle of email vs. social media, email wins by a mile. After seeing how powerful email can be for winning fans and customers, we took a look at the best email marketing services for writers. Now, let's get into how to actually use all this stuff. Don't worry, we're not jumping into a deep techno-tutorial. We've got video tutorials for email marketing if you want to learn the details on how to set everything up. Right now, let's talk about what you actually need to do if you want to grow your email list. It all starts with creating a landing page.
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In our last article, we talked about how email is the #1 thing authors should be using to sell books. After seeing those statistics, you're probably thinking, "OK. I need to set up an email list. So, how do I do that?" In this post, I'll introduce you to an email marketing platform designed for people who want email marketing to be simple.
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The most important thing for authors - especially self-published authors - to do is grow an email list. OK... so how do you do that? How do you build an email list? Before we get into how, first let's talk about why because once you see how important email is you will have the motivation to set up and grow your own email list. So, let's compare email to social media, shall we?
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Let's take a look at a bunch of ways you can use a WordPress blog to grow your online business. In addition, we'll go over some reasons why blogging should really be an integral part of your overall marketing plan. Blogs provide content that can be repurposed in multiple different ways. After you have been posting to your blog for some time, you will have a good amount of rich content at some point. All of this good information can be used in various ways.
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If you want to drive traffic to your website and convert that traffic to customers, don't overlook Facebook as a great place to share information about your business. Facebook is not just for fun. There's a lot of opportunity on Facebook to meet people and introduce them to you and your business.
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You made the decision to turn your dreams into reality. You're loving the freedom of working from home, and your wondering how to start growing your business online. But how do you created a small business website? You don't want to get locked in to expensive web development agency. You don't have a fortune to spend on your website. You want to be smart with your money so you can launch and grow your business. Here are several ideas to help you successfully launch and grow your online business and it all revolves around having your own WordPress website.
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You have an awesome business idea, and you have decided to create a WordPress website for your business. You have adopted a few traffic generation strategies, and they have begun to pay off, so you are beginning to get a steady trickle of traffic to your website. Now what—basically, what do you do next?
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Just like each human being has a personality, so does every website. It might not be something you have ever considered, or put into words, but it is certainly the truth. Why are some of these websites more popular than others in the same business? Why do visitors create more comments on one particular site more than others? The reason lies in the personality of the website.
Read More →Now that network marketing companies have both online and offline components, it has become very important to have a website to promote your business opportunity. However, just having a website is not enough.
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One of the biggest mistakes small businesses make regarding their WordPress websites (blogs), is that they are spending too much time stressing about colors and logos and not enough time making a plan for driving traffic and staying in touch with your leads. Creating a quality website for your business with frequently updated content is important, it is also important to think about how you're going to interact with the leads you get through your email opt-in forms, your online contact form, and phone calls from potential customers.
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Everyone has them—the casual window shopper who comes to your WordPress website, browses a little, and then leaves, perhaps never to return again. These visitors, typically, don’t become your customers. They are noncommittal, and do not impact your income. In fact, they are can even cause some problems because they show you bloated figures of website traffic and make it more confusing to see where your paying customers are coming from. But that's not the end of the story.
Read More →Creating and maintaining a good small business blog or business website is essential if you want to grow your online presence and start getting new interest in your company and in your industry. Your website, your blog, your social media channels, and especially your email list are all great ways to reach out to your audience. Creating and maintaining and active website, and WordPress blog in particular, are important tools to grow your home business. Let's look at how you can use that traffic and repurpose it to get repeat visitors and grow your online audience.
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