Pricing is one of the most critical components for building your web design business. Set the price too high and you scare off all the clients. Set the price too low and you burn out. But, how do you know what's too high or too low? We're going to go through 10 questions to ask yourself to dial in your ideal prices.
Most web designers who try to start their own business burn out and fail because they start with a foundation that will not generate the income they need fast enough. There are five fundamental mistakes I see all the time from web designers who take the “mainstream” approach to building their business.
Discover the fastest way to build your own web design business by avoiding this common, well-intentioned, but misleading advice.
Everybody knows web designers need to adapt to today's new economy. But, what does that look like for you?
Today, we're going to look at three things that are going to have to change.
Over the last few weeks, I've been busier than BECAUSE of the Coronavirus lockdown. Let's talk about how you can find clients right now even though nobody is looking for a new website.
During this session, you'll discover the ironic secret to landing web design clients right now. I'll tell you the two different types of businesses that are begging for help. Then I'll show you a new way to apply your skills to win clients in today's new economy. It's going to be awesome! Let's get started…
Now, more so than ever before, it is your chance to legitimately save the world. You can take this as a great opportunity or you might find this to be hard-hitting. Either way, the truth is that if you want to make an impact with your skills and build a business that genuinely helps people you're not going to get there by offering them web design services and online marketing skills. You have to take it up a level and tell people HOW YOU CAN HELP THEM, not just what things you can do for them.
Have you ever explained all the awesome stuff you can do for a client – They agreed it was awesome – You told them the price. Then they said, “I can't afford that.”?
This happens when your price exceeds the maximum value your client places on solving their perceived problem. The solution is NOT to lower your price. The solution is to redefine the problem you're solving.
For example, most people don't place a very high value on getting a new website. This is especially true if they already bought a website and it is not doing anything for them from a business perspective. If you approach them and ask them to double down and spend more money on something that's not working they're almost always going to say no and tell you your prices are just too high.
In this session, you'll discover how to shift the focus and redefine your offer. You'll uncover the key to telling your story and how to effectively communicate your value.
Discover how to attract high-value web design clients in the age of cheap websites.
If you are a “Jack of all trades” person who can do a lot of great stuff, are you successfully monetizing that or do you find that clients just aren't willing to pay the prices you want/need to charge?
The difference between being a “Jack of all trades” and a high-ticket consultant is huge financially but not that big of a change structurally because it's a lot easier and faster to fix your marketing than it is to develop a wide array of awesome skills.
I talk to a lot of people who tell me they've got a ton of great skills and can really do awesome work for people BUT they are really struggling financially. Their clients are all for short-term, one-off projects – like designing a flyer for $250. Or maybe just a quick update to a website. The clients they attract tend to be people with little to no budget which makes it really hard to upsell them into larger projects. They tend not to be interested in marketing retainers. They just want the one thing that's on their mind. So, they go to you because you can help a ton of different people with a lot of different things. You're the Jack of all trades.
So, here's the path to go from a Jack of all trades to a high-ticket web design consultant. It's basically a three-step process that breaks down like this:
- Get clarity on all the different skills you've got in your “Jack of all trades” toolbox.
- Develop a marketing story that illuminates the RESULTS you are able to deliver by combining your best skills.
- Put a solid structure in place for onboarding new clients based on HOW YOU HELP THEM not just what you do for them.
Once you internalize and implement those three concepts it will dramatically change your financial situation and you'll finally be able to earn the rates you're really worth. This works because you are showing the client the VALUE you deliver to them and you POSITION yourself as an elite business consult who knows how to drive the specific outcomes your client needs.
If you feel like you have a bunch of great skills but you haven't been able to monetize them at the level you want, this session if for you!
I've seen so many people fail because they couldn't overcome this one thing.
Over the last two years, I've spoken with literally thousands of web designers and WordPress developers at WordCamps, meetups, and personally over the phone about their businesses. Now, you're about to discover the #1 thing that's holding most people back.
This is a longer session than normal, but it's that important. During the next 45 minutes, you're going to discover the most critical move you need to make if you want to build your own business as a high-ticket web design consultant. We're going step-by-step through all the details and it can save you weeks – if not months – of wasted time.
If you're only interested in technically implementing low-budget websites, this isn't for you. You have to be open to serving your clients with both your technical skillset as well as with a certain degree of business development and marketing. But, if you want to win high-value, long-term clients who value your work this is the main thing you have to get right… and nobody else is talking about it.
You do not have to have a portfolio to win great clients.
There… Feel the relief.
Building a portfolio to showcase your work and win clients is the old way to market a web design business.
Today, you need a new strategy and we're going to unpack the new strategy right now. The truth is your first client can be worth $40,000 and you don't need a portfolio to make that your reality.
I talk to so many people who feel like the first thing they need to do to get their business off the ground is to build up their portfolio. That belief stalls out their progress and oftentimes ends up burning them out altogether. They take on cheap (sometimes even free) projects to get the ball rolling. But that won't represent your best work, it's not a sustainable thing to do, and it builds the wrong brand identity for your business. You don't want to be known as the person who does great work for cheap.
If you have some work that you want to showcase, there's nothing wrong with that. But, start with building your business and your portfolio will build itself.
Here are three really important reasons why you should not focus on your portfolio and why portfolios don't win high-ticket clients.
This is especially true for people who have been in business for years and have large portfolios. So, join me for this session and discover why using your portfolio to win clients doesn't work like it used to and what you should be doing instead.
Most people I talk to would like to add at least $5,000 to $10,000 per month to their income. That's $60k to $120k per year. Can YOU earn that much?
Think about two things. First, how much money do you want your business to generate for you each month? Now, how many clients do you need to win at your current pricing to hit that goal? Is it realistic to think you can achieve your revenue goals with your current structure? Let's figure it out.