What word or phrase would YOUR CLIENTS use to describe what you do for them? Would they call you some type of technical implementer? Or, do they think of you as a revenue-generating partner helping them build their business?
The answer to THAT QUESTION has everything to do with where you're going to be in five years. Even just a few years ago – before Wix and Squarespace – it was technically much more difficult to create a well designed, responsive website. A lot of people founded their web design businesses on being the resource for getting their clients online. Today, clients can get themselves online. Not only that but they can do it on a platform that doesn't require plugin updates, backups, or maintenance plans. How does your business stand up in the face of these changes? What are you doing to differentiate yourself? How are you going to attract clients willing to pay 10X more than what everyone else is charging?
If you're running your business as someone who “builds websites” and you're trying to generate recurring revenue by getting your clients to pay for WordPress maintenance plans, over the next few years you're going to find your clients opting to go with a platform where they can build their own websites and where maintenance plans aren't necessary. How are you planning to compete with that?
Let's talk about how to keep your business relevant in today's changing economy because there are two things that are true at the same time.
Over the weekend I found myself on an island three miles offshore as a wind storm was rolling in. There were white caps on the water. The sky went dark. I was alone on a kayak.
As I was making my way back to land I got to thinking about our conversation last week and what it really takes to build a successful business. Here's what my kayak adventure taught me about how to know if your business is going to be successful. Do you have what it takes when it really counts?
During this workshop, you're going to get three practical ways to know if your business is going to be successful or if you're going to need to make some adjustments.
Whether you're just starting out or if you've been at it for years, this session is going to give you a new level of clarity on how to know if you are heading in the right direction in today's new web design economy.
What is the difference between dabbling as a freelancer and running a serious 6-figure business?
In other words, what do you need to do to differentiate yourself from the low-budget competition so you can attract and win clients who pay you the rates you need so that you can build an amazing business? On top of that, what do you need to do to make sure you're delivering results for your clients?
In this workshop, we're going over the three pillars that absolutely must be in place to support a serious, 6-figure web design business.
The first thing we're going to do is dive deep into exactly what each of the three pillars are so that you have the structure in place to rise up out of the crowd of people fighting for cheap projects into the role of a high-value business consultant. Then I'm going to ask you very specific questions so you can pinpoint exactly which of these three areas might be holding you back.
After this session, you're going to come away with a new level of clarity for exactly what you need to do to crush the second half of this year. You definitely want to join in for this one and you'll be thanking yourself when Christmas rolls around this year.
There are a bunch of myths floating around about WordPress and web design. If these myths are believed, it will stifle people's businesses – or, even worse, it forces people to lose their jobs altogether. Like all effective myths, each one is packaged with a handful of truth. Today we're busting these myths and shining some light on what's really going on.
For example, most people believe that more experience should result in higher pay, but it doesn't work that way. I talk to people all the time who have to REDUCE their rates even though their skills have improved. Why is that? Is it fair? How can you avoid having to reduce your prices? What do you really need to do to justify your high-ticket rates?
This is a conversation that can literally save you thousands of dollars and a great deal of heartache.
After today's workshop you're going to have new insight and clarity on the reality of what's going on right now in the WordPress and web design world and how you can adapt to build an awesome business that truly serves your clients… and what a relief and joy it will be for your clients to find someone like you!
What do you say when someone says they don't need you because they already have a Wix website?
Why is working with you different and better than?
Are you relying on your personalized customer service to save the day?
I talk to a lot of web designers who feel like Wix is gobbling up their business but the truth is Wix is the best thing that ever happened for WordPress consultants because it clearly demonstrates that a nice looking, responsive, low-cost website is worth about what they paid for it… basically nothing.
Let's take a clear look at five specific ways that Wix is helping WordPress consultants rather than feeling like it's eating your lunch.
Are you getting leads from your website? Do you feel like you can knock the ball out of the park for your clients, but when it comes to writing copy for your own website it's so much harder?
I have reviewed almost 1,000 web designer/web agency websites and have discovered three incredibly common and deal-breaking problems with the content and structure of how they present their businesses online. The root of this problem goes back to when software development and web development were almost the same things. So, agencies would treat the clients in very similar ways. Today, web design has taken a very different path but most WordPress consultants and web design agencies are still stuck in the old marketing mindset from five years ago.
In this session, you're going to discover three powerful and unusual changes you can make to your website. Once you make them you will notice:
A major increase in the quantity of leads you generate
An upward shift in the quality of the clients you attract
Your clients' mindset will change concerning how much they are willing to invest
Your clients will start seeing you in the role of a leader rather than an implementor
Do you find that if you can just get a client to sit down at a meeting with you they almost always say yes? If you can just get them to talk to you, then things almost always go really well. So why doesn't that happen more often? What can you do to start attracting more of the right clients at the right price?
In this session, you will discover the top three reasons why most web designers and digital marketing agencies are not attracting and winning the clients they want to be working with.
This session is for you if:
You are having trouble finding clients
You are attracting the wrong clients
You are having trouble getting clients to accept your high-ticket prices
Discover the three reasons most web designers aren't attracting the right clients at the right price.
I want you to meet Bryan because he is a perfect example of how you can go from really struggling to get by all the way to absolutely crushing it in just a matter of a few weeks – not months, and certainly not years.
When I first met Bryan had been freelancing for over a year and was feeling frustrated with two major issues. First, he was constantly struggling with low-ticket clients. He was also realizing that even though he could develop amazing websites for his clients, he felt like his clients needed to be getting more from his work.
The “feast and famine” cycle was burning him out. He was trying to sell WordPress maintenance packages but being told, “No.” every time. He tried to find higher paying, better clients, but he just wasn't finding them. He was trying to convince people to work with him because he was “technically better” than those other low-budget alternatives, but lead after lead kept slipping through his hands.
Bryan decided to do something about it and joined DoubleStack. He's only been in the DoubleStack program for 3 weeks and has already landed over $24,000 in new business!
When you meet with your clients, are you having a “discovery session” where you're asking questions like:
What types of clients are you trying to attract?
Who is your ideal client?
How do you want to be perceived in the market?
What are some websites you like?
What's your budget?
If this sounds familiar, or if you are describing your business on your website by saying that the first thing you will do is have an in-depth “discovery session” to find out what your client wants, it is going to be very hard to charge high-ticket rates for your work.
Right now you are going to get clarity on these questions:
Why do most web designers structure their client meetings like this if it doesn't work?
What's wrong with this approach?
Why is it hard to win high-value clients like this?
Then we're going to go through the 5 game ending problems caused by this outdated meeting structure.
Do you feel like you're providing more customer service than you can afford to deliver? Maybe you can sustain it for your first couple of clients, but is this scalable? Are you trying to differentiate yourself by offering a higher degree of customer service than your competitors but you still can't charge the rates you need? These are all things you are going to get clarity on during this workshop session.
The problem is the concept of “good customer service” looks different in different industries. For example, good customers service in a restaurant is not at all the same as good customer service from a digital marketing consultant. So, let's get some clarity on exactly what good customer service is and how it is different today, especially for WordPress consultants and web designers.
During this workshop session you will discover:
What the “old style” of customer service is
The difference between the old style of customer service and the new way to genuinely serve your clients.
Three major problems with the old approach to serving your clients
How to make the shift and authentically serve your clients at a higher level than ever before in today's new web design and digital marketing economy
How to charge 5x to 10x more than your competitors without pricing yourself out of the market.