The Lead Lab

Google Maps

1. Go to Google.com
2. Search for "[industry] in [location]"ex. Bookkeepers in Charlotte, North Carolina
3. Click the "More Businesses" button
4. Scroll through the businesses looking for people who do NOT have a "website" link
5. Contact those people

LinkedIn Searches

1. Go to LinkedIn
2. Search for the name of an industry like "bookkeepers"
3. Click the "Services" button
4. Scroll through the list (Bonus: start with people with whom you have a mutual connection)
5. Copy the person's name, business name, city, and state and paste that into a Google Search
6. See if you can find their website and their Google Business Profile. Can you find them on social media anywhere?
7. Search Google for [industry] in [location] to see how this person stacks up against the competition in their area
8. If it looks like you can help, contact them.

Business Directories

1. Go to Google
2. Search: Top [industry] in [location]ex. Top chiropractors in Williamsburg, VA
3. Scroll through the results looking for business directories
4. Visit one of the business directories
5. Copy the person's name, business name, city, and state and paste that into a Google Search
6. See if you can find their website and their Google Business Profile. Can you find them on social media anywhere?
7. Search Google for [industry] in [location] to see how this person's business stacks up against the competition in their area
8. If it looks like you can help, contact them.

Facebook Groups

1. Join a Facebook group where businesses post.Hint: Look for words like business, events, and deals in the name of the groups.
2. Look at the posts in the group (but do not create your own post)
3. If you see a business that interests you, click through to "View Main Profile"
4. In the "Intro" section of their profile you'll see contact info usually including an email address and their website
5. Write down the email address — you might want it later.
6. Click through to the website and see what you think.
7. Copy the person's name, business name, city, and state and paste that into a Google Search
8. See if you can find their website and their Google Business Profile. Can you find them on social media anywhere?
9. Search Google for [industry] in [location] to see how this person's business stacks up against the competition in their area
10. If it looks like you can help, contact them.

Eventbrite — Networking Events

1. Go to Eventbrite.com
2. Click "search events"
3. Search: Business Networking
4. By default, your search will be limited to your state, but you can delete that and search nationwide if you need to find more events.
5. Under "Price" select "free" so you only see events that you can attend for free.
6. Look for events with names like "business networking mixer" and "networking and referrals"
7. If you don't want to leave your house, click the "Search for online events" filter
8. Make sure you've got a good 30-Second Elevator Pitch
9. Attend some events

Meetup — Networking Events

1. Go to Meetup.com
2. Click "Search events" and type: Business Networking and select your city and state in the location field.
3. The "Any Type" filter allows you to select online or in-person events
4. Make sure you've got a good 30-Second Elevator PitchMany of these events will allow you around 3 minutes to pitch your business
5. Attend some events

Personal Contacts

This might seem scary at first, but it's actually really fun.

1. Pool together all the personal contacts you have (phone, social media, email contacts)
2. One by one, look through your contacts and see if you can find out what they're up to recentlyDo not blast an email to everyone
3. Reach out to start a quick conversation to reactivate that relationship by mentioning something they did recently
4. When they reply, they'll probably ask what you're up to. Give them a quick summary saying:I help [people] do [cool thing] without [something objectionable]. Do you know anybody who may be interested?