It’s almost impossible to stumble into success in the WordPress/web design world today. There is too much competition. Businesses are tired of hearing the same old, “Do you want a new website?” pitches. It is no longer enough to just have good technical skills. There are three secrets to developing a high-value, stable, reliable web design business in today’s economy.
First, you have to change the way you talk about yourself and your business. There are so many different ways to get a pretty decent, very low-cost website. Most businesses already have websites too. So you have to change the way you describe what you do and market your business in order to stand out from the pack.
Second, you need to rise above the noise and stop using the same worn-out sales tactics that everyone else is using. It is no longer enough to passively wait for clients to show up at your door. Relying on word of mouth referrals, hanging out on job boards, and hoping someone finds your website are not reliable enough to power your full-time business. This is one of the major dividing lines between people who are struggling to get buy compared to people who have a seriously successful business. You have to change the way you generate leads and win new clients. You can’t always be on defense reacting to everything all the time. You have to get on offense and start making things happen.
Third, you have to be mindful of your business structure. If you want a stable stream of income you have to get away from the one-and-done projects. You also have to take a serious look at your pricing because if you’re not charging enough you lose before you even begin by not giving yourself the resources you need in order to do your best work. But, if you simply raise your prices without addressing the previous two points about your marketing and lead generation then you never win clients because you have priced yourself out of the market.
In this session, we are diving deep into the details of all three of these critical shifts so you can quickly turn your side hustle into your dream job. Once you make these shifts you will be shocked at how quickly things pick up for you. I have seen people go from literally no income to making over $50,000 of new business in less than 8 weeks.