How To Attract High-Ticket Web Design Clients In An Age Of Cheap Websites (Part 1)

Have you ever explained all the awesome stuff you can do for a client – They agreed it was awesome – You told them the price. Then they said, “I can’t afford that.”?

This happens when your price exceeds the maximum value your client places on solving their perceived problem. The solution is NOT to lower your price. The solution is to redefine the problem you’re solving.

For example, most people don’t place a very high value on getting a new website. This is especially true if they already bought a website and it is not doing anything for them from a business perspective. If you approach them and ask them to double down and spend more money on something that’s not working they’re almost always going to say no and tell you your prices are just too high.

In this session, you’ll discover how to shift the focus and redefine your offer. You’ll uncover the key to telling your story and how to effectively communicate your value.

Discover how to attract high-value web design clients in the age of cheap websites.

The Authority Framework

Discover the counterintuitive strategies I’ve developed over the last 20 years for landing serious, growth-oriented web design clients.

This is a modern approach to solving the most frustrating problems of running your own web design business.