Last night I was talking to my daughter about her business because she's getting serious about taking it from a hobby to an actual business that supports her. Of course, we talked about pricing, marketing, branding, etc. But my conversation with her was different from our workshops here because it was just the two of us and I had the opportunity to really speak from the heart.
We rose above the tips, tricks and little tweaks. We had a real father/daughter conversation. I had the opportunity to share the hard-earned secrets for success that took me two decades to uncover.
The truth is, figuring out the details of which services to offer, how to package them, and what to charge is just a fraction of what it takes to create a business that inspires you and that delivers the impact you want to make for your clients.
There are a few practical (and unconventional) concepts that have to be in place first. Otherwise, it can FEEL like you're making progress only to find that the progress was all in the wrong direction. Now you're even worse off than before because you have to regain lost ground and lost time.
So, in this session, we're going to talk about exactly what it takes to transform your business as fast as possible WITHOUT working ridiculous hours, burning yourself out, or losing your integrity in the process.