Are you using your experience to drive results for your clients or are you still waiting for them to tell you what to do?
Your experience is one of the most valuable things you have. If you're not using your experience to lead your clients and drive amazing outcomes then you're undervaluing your own work and you're not serving your clients at the level they really need from you. Anybody can build a website. Your clients can even do that for free now if they want to spend a weekend on Wix. But what are they going to do with that website? Are you going to rely on them to come up with the plan for success or are you going to show up as the hero and lead them to victory?
Is A Degree And 10 Years Of Experience Worth More Than $99?
I speak to a lot of people who have a lot more experience and a lot more value than they give themselves credit for. For example, I was talking with someone just yesterday who has a degree in graphic design and 10 years of experience building brand identities for people. She's also been building website for clients for several years. She's also selling a website with a logo for $99.
Is Your Experience Reflected In Your Price?
How is that price reflecting that level of experience? How are your clients supposed to differentiate between you and someone with zero experience when you're charging the same price? Or maybe even less than someone who doesn't know what they are doing?
Most people seem to be throwing their experience out the window when it comes to marketing their business.
Using Your Experience AFTER Landing A Client
Most of the people I talk to say that their experience allows them to deliver a superior product in less time. When comparing their current work to their work in the past, they find that the work they do today is clearly better than what they did even just 6 months ago. But that's not helping them land new clients. That only helps them work more efficiently and potentially deliver a better product AFTER they land a client.
Your Experience Should Attract Better Clients And Better Prices
If you're not using your experience to attract new clients at the rates you're really worth, then you're not tapping into one of your most powerful assets! Are you still waiting for clients to tell YOU what to do? Do your clients have more experience than you? Are they going to be able to put together a more powerful game plan off the tops of their heads than you are? Or, are you showing up with leadership, authority, and integrity?
If you're keeping your prices down because you're worried about competing against people with little to no experience. Or, you're worried about competing against having your job entirely automated by DIY platforms like Wix, then – by definition – you are undervaluing your work!
You are charging less than what your work is really worth to compete on price against inferior competition.
Do You Feel Like You Don't Have Enough Experience?
Even if you're new and just starting out your WordPress business you are probably spending time figuring stuff out about:
- How Google ranks websites
- How to secure a website
- How web hosting works and which hosts are better than others
- How email marketing works
- How to send email newsletters
The point is that even if you feel like you don't have that much experience, I bet you already have a LOT more experience than your clients do when it comes to making an impact online. How much time have they spent studying SEO? What do they know about responsive design? Do they know that Google has shifted to a mobile first indexing algorithm?
Are You Using Your Experience To Lead Your Clients?
Here are some questions to ask yourself to see if your experience is working for you or if you're letting one of your most valuable assets sit there unused.
Is your experience empowering your leadership?
Are you taking what you learned and using that to lead your clients into a level of success that they wouldn't be able to achieve with someone else or on their own? Or, is your experience just allowing you to work faster and harder? Are you feeling more and more overworked?
Are you using your experience to drive results for your clients or are you still waiting to be told what to do?
Let's Get This Fixed!
If you're realizing that you're not using your experience to lead your clients… If you're just showing up to be told what to do by people who don't know what they're talking about… If you're letting one of your most valuable assets sit there unused… Then let's get that fixed right now!
Book a call right now and we'll talk 1:1 for 45 minutes and we'll put a plan in place to transform your business from a technical service shop into a business growth consulting agency. Let's make sure that you're getting paid for the true value you can deliver so you're not out there just trying to compete on price against people who don't know what they're doing.