One of the biggest mistakes small businesses make regarding their WordPress websites (blogs), is that they are spending too much time stressing about colors and logos and not enough time making a plan for driving traffic and staying in touch with your leads. Creating a quality website for your business with frequently updated content is important, it is also important to think about how you're going to interact with the leads you get through your email opt-in forms, your online contact form, and phone calls from potential customers. It is great when you get the contact information of visitors to your site, but that information can go to waste if you don't have a follow-up plan in place. It can be frustrating for both you and your visitors, if you're collecting their information, and then not doing anything with it.
Avoid The Cold Sale
A primary reason for creating and maintaining your a blog for your online business is to get exposure, to communicate with your followers, and establish a relationship with them. Nobody likes to be pressured into buying something. Trying to force a cold sale is often a big mistake. You must first build a relationship, with little or no mention of the products or services being offered. You cannot accomplish this by immediately forcing your business opportunity on them. Also, as was mentioned previously, you cannot build a relationship with someone if you never follow up with them. Here are some tips to maximize the traffic to your online business blog.
Email marketing and automation may sound complicated, but the truth is, it's not as hard as it sounds. You can put a small form on your website where people can enter their email address and then you send them something free. It could be a coupon for the first purchase, a PDF (eBook) about something they are interested in, or even a series of other emails teaching them how to do something they want to learn. All of this can be set up once then run all by itself after that. If it still sounds complicated, don't worry, this is something we'll help you get set up and we'll show you how it works in your live training session. We will help you establish some fantastic email marketing strategies to grow your business.
It Takes 7 Touches To Convert Leads To Customers
If at first you don't succeed try… six more times. On average, it takes about 7 contacts with you and your business before a lead turns into a customer. This is why your follow-up program – especially email marketing – is so important. Sending out just one e-mail, one pamphlet or one postcard won't change your contacts into customers; commit to making contact with your leads at least seven times.
Drip Email Campaigns
Third, produce a series of communication tools. Make a series of emails that you will send out once a day or once a week through autoresponders. Your emails should have a common element, such as your company’s logo, or if your emails are written as a series, you can briefly mention the preceding email. Otherwise, each email should be unique; quote new benefits of your product or service every time. Make a point to emphasize how what you offer with solve your reader’s problems. Be personal, funny, engaging, and interesting. Don't just list a bunch of features. Tell a story about how your product can make your customer a hero.
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Fourth, send out greeting cards for special occasions, birthdays, etc. Or, even if there is no special occasion, just send a card to say hello. Individuals value the personal attention.
Help People, Don't Sell People
Fifth, build personal networks. After you have sent out several emails or cards, don't hesitate to get in touch with your contacts, to determine if they received your emails or cards. Do not contact them to ask them if they’re ready to buy; instead, inquire how you can assist them. Remember you’re still establishing the relationship.
It's All About Relationships
Using these simple, yet effective, strategies, you will be able to forge relationships and maximize your blog traffic and turn contacts into paying clients, instead of chasing them at networking events with no result.
If you are the type of blogger that blogs frequently but does not getting the results you're looking for; or if you do not have a follow up plan in place; take some time and create a plan to carry out these techniques, for the sake of having a successful blog.