Ad costs are much higher. Targeting is totally different now – especially because of Apple's iOS privacy updates. Facebook can't even report timely, accurate information on your ad campaigns anymore. So, it is a whole new world out there.
If you're stuck in the old strategies you might not even be able to run ads anymore. But even if you can, you'll go broke on the ads if you can't see what's working.
This is one of my favorite episodes of our podcast so far because not only are you going to get some awesome insider secrets on how to get better results from your Facebook ads – especially after the iOS 14.5 privacy changes – you're also going to get to know an authentic, genuine person who goes above and beyond to help people.
Adrienne has PACKED this 30-minute conversation with incredibly helpful information including access to free training to bring your Facebook Ad account into compliance with the new Apple privacy requirements.
Adrienne is about to tell you how to get your costs down on Facebook so you're paying less for leads.
Adrienne's Quotes and Concepts That Really Hit Me
People with a low-risk tolerance tend to focus on all the things that can go wrong. People with a high-risk tolerance focus on all the things that can go right.
There isn't a problem that can't be solved. Either I know how to solve it or there's somebody out there I can talk to who has solved this problem before.
If you get a low click-through rate on your Facebook ads you also get a high cost-per-click because Facebook is hoping you'll turn your bad ad off so they can keep good content on their platform.
To get your click-through rates up, when writing the copy for your Facebook Ads you need to focus on three things:
- Target a specific audience
- Create copy about a specific problem
- Present something compelling enough to make people wonder what they're missing out on if they don't click.
Adrienne's Awesome Facebook Resources
Free Apple iOS Training
If you're struggling to get your ads compliant with Apple's new privacy requirements I highly recommend Adrienne's Free Apple iOS Training. I went through the course and it works. I haven't had any trouble at all with Facebook shutting my ads down or not being able to run ads due to non-compliance with the new iOS 14.5 updates.
The Powerplayers Club is a membership club for people who want education on Facebook ads PLUS support. You get weekly Q&A calls, a private Facebook group, a copywriting coach, and more. It's incredible value. I'm personally enrolled in this program and really thankful for all the help I've gotten.
Adrienne's Facebook Page
Adrienne does Facebook Live presentations every Tuesday about stuff like:
- Choosing good images for Facebook ads
- Ad copy tips
- How long should you run your campaign before turning it off
It's a different topic every week and a great way to get free help. So check out Adrienne's Facebook Page.