Creating and maintaining a good small business blog or business website is essential if you want to grow your online presence and start getting new interest in your company and in your industry. Your website, your blog, your social media channels, and especially your email list are all great ways to reach out to your audience. Creating and maintaining and active website, and WordPress blog in particular, are important tools to grow your home business. Let’s look at how you can use that traffic and repurpose it to get repeat visitors and grow your online audience.
Creating A Small Business Blog
However, creating a successful blog for your small business means being purposeful and discerning in how you attract and keep traffic to your site. You may be able to pick up traffic from search engines, blog directories or even other people’s blogs, and if you learn how to repurpose your website traffic, then you will be able to monetize your blog for the long term. After all, a sustainable business thrives on happy, educated customers making repeat sales and referrals.
What Is Traffic Repurposing?
But what does it mean to repurpose traffic? It means that you are redirecting or sending your existing traffic back to your blog again and again through newsletters, email marketing or social media. Here are a few ways you can repurpose traffic to get people coming back to your blog over and over again.
First, you must build and grow a mailing list. It’s so important it’s worth saying again. You really need to focus on growing your email list. Remember, the traffic and the money is IN the list; it is really hard to achieve success without it. You can put a lead magnet, which is an email opt-in form, on your website (we’ll show you how to set that up) and offer a free report, an eBook, a coupon, or anything interesting that your visitors will find valuable to encourage them to opt-in to your mailing list or your newsletter. Whenever you write a new blog post, you can always send an email (or set it up to be automated), and get them to visit your blog again and again. This will keep your blog in the forefront of people’s minds, and it is a key component in building a strong relationship between you and your reader.
Create A Series of Blog Posts
The next way you can repurpose your traffic and get people to continually return, is to write your blog posts like a newsletter. Or, write a series of educational messages on a topic like social media marketing tips; split them into various parts, like how to build your own website part 1, part 2, part 3, etc. Tell your readers when they should come back and read more about it. This will give people a reason to come back even if they do not opt in to your list.
Social Media Followers
The third way is to get your customers, even if they are just window shoppers, to follow you on one or more of your social networking platforms — Facebook Twitter, Instagram, etc. People who might not be inclined to visit your blog might be more inclined to view a photo, a quick post, or a brief video of the content you are sharing. Use some of the tools available to you through WordPress to link and incorporate your social media profiles to your blog. If you decide to create an account on one or more social platforms, you must post to the account consistently; if you can’t do this, do not create the account. In your posts, encourage your followers to visit your blog, or better yet, to sign up for your email list.
Consistency Is Key
Make sure you post regularly to your blog. If your content is good, people might even link to your posts and publish your content on their blogs as well. These are only a few methods you can use, but always remember that content is king. When you write good content, people will automatically come back to your site without you prompting them to do so, and you can then teach them about your business and how you can help them.