Should Web Designers Offer Training As Part Of Their Service?
A common solution for clients who can't afford a high-ticket solution is to offload the majority of the work onto them by training them on how to build their own website. You set up the core structure, provide hosting, a decent theme, etc. Then show the client how to add/edit their own pages.
This can make a lot of sense because people like you and I can spin up a standard 5-page WordPress site in under an hour. You don't have to wait for content from the client because adding all the content is their responsibility. All you have to do is provide a few hours of training on how to do it. The entire process – training and all – takes about 5 hours. Charge $500 for that and you're making $100/hour.
This raises a few important questions:
- Is this a profitable business model?
- Is this the best way to serve your clients?
- Are there other alternatives that might serve your clients better?
- Are you offering good value to your clients?
- Will this get your clients the results they want?
Let's dive in so you can discover how training fits into your business structure so you can make sure you're setting yourself and your clients up for maximum success.
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