Should you publish your prices on your website?
If so, how do should you do it?
Should you give fixed prices, hourly prices, bundled package prices, price ranges…?
These are questions that come up all the time. But, rather than giving a one-size-fits-all answer, let me ask you five questions that will help you figure out what’s best for you and your business.
You’re going to come away with some important discoveries about:
- How your pricing differentiates you in the mind of your clients
- What your prices say about the nature of your business
- How posting your prices impacts the types of leads you generate
I’m really excited about this one because making a decision on pricing also means you’re making a decision on the type of business you are building, what that means for your clients and what it means for the future of your business.