Should You Sell WordPress Sites On Subscriptions?

Most people consider selling WordPress sites on subscriptions for two reasons:

1. The client can't afford the full price of the project up front
2. The WordPress developer wants to start building recurring revenue

We're diving into those ideas right now to see if this is a good approach that solves these two problems or if maybe there's a better way to structure things that still satisfies these two goals but doesn't involve you putting in all the work and the risk upfront.

This is the opposite of the “mainstream” approach, and I think you'll find it very interesting!