3 Reasons Web Design Portfolios Don’t Win Clients

You do not have to have a portfolio to win great clients.

There… Feel the relief.

Building a portfolio to showcase your work and win clients is the old way to market a web design business.

Today, you need a new strategy and we’re going to unpack the new strategy right now. The truth is your first client can be worth $40,000 and you don’t need a portfolio to make that your reality.

I talk to so many people who feel like the first thing they need to do to get their business off the ground is to build up their portfolio. That belief stalls out their progress and oftentimes ends up burning them out altogether. They take on cheap (sometimes even free) projects to get the ball rolling. But that won’t represent your best work, it’s not a sustainable thing to do, and it builds the wrong brand identity for your business. You don’t want to be known as the person who does great work for cheap.

If you have some work that you want to showcase, there’s nothing wrong with that. But, start with building your business and your portfolio will build itself.

Here are three really important reasons why you should not focus on your portfolio and why portfolios don’t win high-ticket clients. 

This is especially true for people who have been in business for years and have large portfolios. So, join me for this session and discover why using your portfolio to win clients doesn’t work like it used to and what you should be doing instead.