Today we're talking about Step 2 in our 5 part series on building a 6-figure WordPress business. In step 1 we talked about the transformation you need to make to your business that will fundamentally change the way you view yourself, your clients, and how your clients view you. Step 1 is the foundational change you need to make that sets the stage for the rest of what we're going to be talking about. So, if you haven't had a chance to see that, you can check it out here.
Now, if you've been struggling to win clients at the prices you want to charge or have been having a hard time getting clients to understand your value, the problem is almost always because you are offering the wrong thing. The reason you and your client hold such different views regarding the value of your services is that your clients are not looking for SEO, content marketing, graphic design, or responsive web design. Your clients do not want those services, they want the outcome of having done those things.
If you want to win high-value projects… If you want to build a high-value business… you have to develop high-value offers.
If you want to break away from what everyone else is doing, then you need to start offering things that other people aren't offering. The vast majority of WordPress consultants and freelancers are offering technical solutions for business problems and that's where they are missing the mark. If that's what you're doing, then you're not offering what your client is looking for. Your clients are looking for more leads, more calls, more clients, and more sales. People are not motivated by technology. People are motivated by results.